Your Brokerage Website Looks Like 47 Different Companies
If you're running a multi-location brokerage, you've watched agents spin up their own landing pages with logo variations, off-brand CTAs, and zero connection to your IDX feed.
Your brokerage site goes live with ten agents. Everything works. A year later you're at sixty agents and the listing search takes four seconds to load. Agent subsites look like different companies. Three former agents still have live pages routing leads to dead numbers. This is the agent-subdomain problem -- the technical system connecting your main brokerage site, every agent's subsite, the MLS/IDX feed, lead capture, and the editor that lets agents update their own pages without destroying your brand. At scale, the stack either locks agents out or lets them break everything. SaaS platforms -- Placester, Real Geeks, Sierra Interactive -- get your team live in weeks, then fight you at every growth milestone. Custom builds on Next.js + Supabase take three months longer to launch but compound value SaaS can't match. Your SEO lives on your domain. Your design isn't shared with four thousand other brokerages. Your agents stay because the tools work and their pages load in under a second. For brokerages past one hundred agents, custom wins on total cost, page performance, and agent retention.
What is holding your current website back?
Common gaps we find in nearly every audit.
What Your Website Could Look Like
Custom-designed for your industry. No templates. No stock photos.
How We Build This Right
Every safeguard, built in from Day 1.
Agent Subdomain Routing
Here's how the subdomain routing actually works: agentname.brokerage.com resolves through Next.js middleware, which looks up the agent record and serves their page -- all within a shared design system, on the same domain, with shared authority. Edge-rendered. Sub-100ms response times. And because it's one codebase, a design update rolls out to every agent page at once, not one-by-one.
MLS Feed as First-Class Content
Instead of an iframe phoning home to a third-party IDX server, listings live in your own database -- pulled via the RESO Web API and indexed in Algolia or Typesense. Every listing page is rendered as part of your actual site. So when Google crawls a listing at 123 Main Street, Austin TX, it credits that content to your brokerage domain. That's the SEO compounding effect SaaS platforms structurally can't replicate.
Role-Based Agent Editing
Agents get a scoped admin panel where they can edit their bio, upload gallery photos, pin featured listings, and manage testimonials. But they can't touch the nav, the footer, or anything flagged as brand-locked. Supabase row-level security enforces those boundaries at the database layer -- it's not just a UI restriction. And every edit is audit-logged, so if something goes wrong, you can see exactly who changed what and roll it back.
Automated Agent Offboarding
One command. That's it. When an agent leaves, their subsite switches to a graceful farewell state, their URLs 301-redirect to the team page, and their listings reassign to the brokerage. No manual cleanup, no orphaned contact forms, no 2am Slack messages from the broker wondering why a former agent is still showing up in Google. The whole offboarding flow runs in seconds.
What We Build
Purpose-built features for your industry.
Stop paying Lighthouse scores in the 40s that tank your local pack rankings
Agent subsites with full brand control -- agents customize content without breaking your design system
Kill the brand enforcement job where agents sneak in neon fonts across 87 subdomains
RESO Web API integration with Algolia indexing -- listing search returns results in under 100ms
Ditch the IDX iframe that builds search authority for someone else's domain
Shareable listing pages with proper OpenGraph -- your agents' iMessage links look like actual marketing
End the weekly fire where former agents' contact forms still route live leads
Two-way CRM sync to Follow Up Boss or Lofty -- leads hit the right agent with full UTM attribution
Break free from template designs shared with four thousand competitor brokerages
Programmatic city and neighborhood SEO -- own 'homes for sale in [area]' searches across your markets
Escape the SaaS lock-in that charges per-agent fees while capping your growth ceiling
Performance budget enforced in CI -- new features that degrade LCP past threshold fail the build
Built on a Modern, Secure Stack
Our Development Process
From discovery to launch. Quality at every step.
Brokerage Architecture Workshop
Week 1-2Weeks one and two are about mapping reality before writing a single line of code. We document your current IDX feed, your CRM setup, your MLS provider, your actual agent count, and where you're planning to be in three years. You get an architecture doc, an integration plan, and a three-year cost model. Decisions made here save six figures later.
Design System + Agent Template
Week 3-4Weeks three and four: design tokens for both the brokerage level and the agent level, a production-ready agent subsite template, and a listing detail page. Not mockups -- actual production code that the team can start stress-testing against real data.
MLS/IDX Integration
Week 5-7Weeks five through seven are the integration sprint -- RESO Web API or FlexMLS/Spark depending on your MLS, Algolia indexing pipeline, image CDN setup, and the full listing search experience with filters and map. This is usually where the fun arguments happen about map clustering algorithms.
CMS + Agent Admin
Week 8-10Weeks eight through ten: the two-tier editor UI, scoped role-based access control, audit logging, the agent onboarding and offboarding flows, and CRM two-way sync. By the end of week ten, a brand-new agent can be onboarded -- full subsite live -- in under ten minutes.
Migration + Launch
Week 11-14Weeks eleven through fourteen are migration and launch. We export content from Placester or whatever you're leaving, map every old URL to its new destination with proper 301s, run SEO validation, and watch the launch like hawks. Then there's 30 days of post-launch support -- because something always needs tuning after real agents start using a real product.
Frequently Asked Questions
Explore related industries
200+ employee company? Complex multi-tenant, auction, or multi-location requirement? We have a dedicated enterprise capability track.
Get Your Brokerage Platform Plan
A 30-minute architecture call. We show real work, no sales pitch.
Let's build
something together.
Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.