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Enterprise / エンタープライズウェブサイト現代化サービス
Enterprise Capability

エンタープライズウェブサイト現代化サービス

リスキーなビッグバン移行なしに、モダン検索、パフォーマンス、編集要件に対応したエンタープライズウェブプレゼンスを再構築します。

CTO / VP Digital / Chief Digital Officer at organizations with high-traffic sites built on legacy platforms where performance, maintainability, security, or editorial workflow limitations are constraining business outcomes
$75,000 - $500,000+
4.2M
records migrated with zero data loss
Legacy modernization across multiple platform types
Lighthouse 95+
post-modernization performance
Consistent across all modernization projects in production
zero downtime
migration cutover
Staged DNS migration with live monitoring and rollback capability
$50K-$500K/yr
legacy platform license savings
Sitecore and AEM migrations to open stack
Architecture

Phased modernization approach: audit and architecture phase, parallel build, content migration, staged cutover, optimization phase. Modern frontend (Next.js or Astro) on Vercel edge. Data layer migrated to Supabase. Editorial workflow rebuilt around headless CMS appropriate to the organization's publishing patterns. Full performance and SEO validation at each stage.

エンタープライズプロジェクトが失敗する理由

Here's the thing -- your site works Pages load, forms submit, nothing's on fire. But "functional" and "competitive" aren't the same thing anymore, and that gap is quietly bleeding search positions every single day. Google's ranking systems aren't doing a one-time checkup on your Core Web Vitals. They're evaluating LCP, CLS, and INP as continuous signals, which means a site that's consistently failing those metrics is sending a continuous negative signal relative to competitors who've already fixed theirs. And the math gets ugly fast. This isn't a static penalty you can recover from with a single sprint. It compounds. Every week a competitor passes Core Web Vitals and you don't, their authority grows a little more. Their positions solidify. The gap widens. What costs you 3 months of recovery work today might cost you 9 months a year from now -- because you're not just climbing back to where you were, you're climbing back while they're still moving forward. I've seen this pattern play out on sites in Chicago, Austin, and Toronto -- across e-commerce, B2B SaaS, healthcare directories -- you name it. The teams that waited to modernize didn't just pay a technical debt bill. They paid a market position bill. Performance degradation is an accumulating disadvantage, and honestly, the longer it runs, the more expensive that bill gets.
Let's talk about where your engineering team's time is actually going If 60-70% of sprint capacity is getting eaten by maintenance on the existing platform -- security patches, plugin conflicts, hosting incidents, the occasional mystery breakage -- then you're not really running a product team anymore. You're running a life support team. That's the real kicker. It's not just a financial problem, it's an opportunity cost problem. Every cycle spent keeping legacy infrastructure alive is a cycle that isn't going toward the features, experiments, and improvements that actually move the business forward. So your competitors -- the ones who bit the bullet and modernized 18 months ago -- they're shipping. You're patching. Organizations that escape that maintenance debt consistently report a step-change in digital product velocity within 6-12 months of modernization. Not gradual improvement. A step-change.
Marketing needs to move fast That's not a preference -- it's a competitive requirement. But if your editorial and deployment workflow can't keep up with campaign demands, speed becomes someone else's advantage. Here's what the data actually shows: enterprise marketing teams running modern, decoupled editorial setups deploy campaign content 3-5x faster than teams stuck on monolithic CMS platforms. And in competitive acquisition environments, that delta isn't just inefficiency. Being second to market on a campaign is functionally equivalent to not running it. The budget still gets spent. The content still gets made. But the window closed while you were waiting on a deployment queue.

提供内容

Phased Delivery with No-Risk Rollback

Nobody shuts down a live business to renovate the building. So we don't do that here either. Modernization gets delivered in phases -- each layer validated before the next one starts. The existing site keeps running normally throughout the entire project. And staged traffic migration with monitored rollback means that if something unexpected surfaces, the team has a defined process to act on it. No emergency calls at 2am, no scrambling. Just a process that was designed for exactly that scenario.

Performance Baseline and Target Definition

Before a single line of code gets written, we establish a real performance baseline -- actual user measurement plus Lighthouse testing -- and define specific target thresholds for LCP, CLS, INP, TTFB, and total page weight. Not aspirational targets. Contractual ones. The delivered architecture gets validated against those numbers before handover, full stop. If it doesn't hit the thresholds, it doesn't ship.

SEO Architecture Audit and Continuity Planning

Every URL pattern, canonical configuration, schema implementation, and internal linking structure on the existing site gets audited before the build starts. Not skimmed -- audited. The new architecture is then designed to preserve or improve every positive signal we find, and to clean up the technical SEO issues that the existing setup was quietly masking. And honestly, there are almost always issues being masked. That audit surfaces them before they become your new site's problem.

Editorial Workflow Redesign

Content operations get redesigned for the new architecture -- not bolted on afterward. Role-based access controls, content scheduling, preview environments, structured content models, localization workflows -- all of it gets specified and tested with the actual editorial team before cutover. That last part matters. Discovering a workflow gap after launch is a bad day. Discovering it during a dedicated testing phase is just a Tuesday.

Post-Launch Optimization and Knowledge Transfer

Launch isn't the finish line. A 90-day post-launch period covers performance monitoring, search ranking tracking, and engineering support for anything that surfaces in real production conditions -- because production always finds something. Plus, technical documentation and hands-on team training mean the organization can operate and extend the new platform independently. No permanent dependency on us to keep the lights on.

よくある質問

How do you modernize a high-traffic site without risking ranking loss?

The risk mitigation lives in the process, not the technology stack. It starts with a full SEO audit -- every URL, canonical, hreflang annotation, schema implementation, and internal link catalogued before anything gets built. The new architecture has to match or improve every one of those signals before we touch the cutover switch. Redirect mapping gets built and validated against the complete URL inventory. Traffic migration runs in stages: 5%, 20%, 50%, 100%. Ranking monitoring runs at every stage, with a defined rollback threshold at each one. Here's the thing about permanent ranking loss -- it almost always happens when teams skip one or more of these steps. Maybe they skip the full URL audit. Maybe they do a hard cutover instead of staged migration. That's where sites go dark in Google Search Console and don't come back for six months. We don't skip steps.

What is the right approach for a site that cannot have any downtime during migration?

Blue-green deployment with DNS-level traffic splitting is how we keep the old architecture as a live safety net throughout the entire process. The new build runs in parallel at a staging domain with production data. Once validation's complete, we split traffic at the DNS level -- starting at 5% -- and monitor error rates and Core Web Vitals in real time. The old architecture stays fully live. If any metric crosses a rollback threshold, 100% of traffic goes back to the old infrastructure within 30 seconds. Not minutes. Thirty seconds. The move from 50% to 100% only happens after a monitoring period confirms stability -- no rushing the last leg. And the old infrastructure doesn't get decommissioned until 30 days of clean, stable traffic on the new architecture. That's the process. No shortcuts.

How long does enterprise website modernization take?

Discovery and architecture runs 4-8 weeks. Build phase is 12-24 weeks -- that range is driven by content model complexity and integration requirements, not really page count. Content migration and validation is another 4-8 weeks. Staged cutover and monitoring is 4 weeks. So total? Most enterprise modernization projects land somewhere in the 6-12 month range. The timeline's honestly more about how many integration dependencies you're untangling than how many pages you have.

What is enterprise modernization?

Enterprise modernization refers to the process of updating an organization's IT infrastructure, applications, and processes to improve efficiency and support new business goals. This often involves migrating legacy systems to cloud-based platforms, adopting microservices architectures, and integrating advanced technologies like AI and machine learning. According to Gartner, modernization helps businesses "enhance agility, reduce operational costs, and improve the customer experience." It’s a strategic approach to ensure that enterprise systems remain relevant and competitive in a rapidly evolving digital landscape.

What is the 3 second rule in website design?

The 3-second rule in website design refers to the belief that a website should load and convey its main message within three seconds to capture the user's attention effectively. This principle stems from the idea that users are impatient and likely to leave a website if it takes too long to load or if the content isn't immediately clear. Ensuring fast load times and clear, compelling content is crucial for retaining visitors and reducing bounce rates.

この能力が実際に機能している例

Headless CMS Migration for Enterprise

CMS-specific migration services: WordPress, Drupal, Sitecore, Adobe AEM to headless

Legacy Modernisation and Zero-Downtime Replatforming

Full replatforming capability including Rails, .NET, and custom legacy systems

Enterprise Programmatic SEO Services

Scale organic visibility with programmatic content generation post-modernization
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