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Glossary

The web development glossary, written by engineers who actually ship.

64+ terms covering Jamstack architecture, headless CMS, framework comparisons, performance, SEO, AEO/GEO, design systems, and migration patterns. Each term is written or reviewed by one of our four senior engineers and updated as the landscape changes.

64 terms

301 Redirect

SEO

A 301 redirect is a permanent HTTP redirect that transfers a URL's ranking signals to a new destination.

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AEO (Answer Engine Optimization)

AEO-GEO

AEO is a content optimization practice that structures pages so AI-powered answer engines can extract and cite them directly.

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AI Crawlers

AEO-GEO

AI crawlers are web bots that scrape and index content to train or power large language models.

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Astro

Frameworks

Astro is a web framework that ships zero JavaScript by default and uses island architecture for partial hydration.

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AVIF Image Format

Performance

AVIF is an image format based on AV1 video codec that delivers superior compression at high visual quality.

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Canonical URL

SEO

A canonical URL is an HTML element that tells search engines which version of a duplicate page is the preferred one to index.

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Chrome User Experience Report (CrUX)

Performance

CrUX is a public dataset of real-user performance metrics collected from opted-in Chrome browser sessions.

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Client-Side Rendering (CSR)

Architecture

Client-Side Rendering (CSR) is a web architecture pattern where the browser builds the page's HTML using JavaScript after the initial page load.

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Code Splitting

Performance

Code splitting is a performance technique that breaks JavaScript bundles into smaller chunks loaded on demand.

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Component Library

Design

A component library is a collection of reusable UI elements packaged for consistent use across applications.

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Content Modeling

CMS

Content modeling is the practice of defining structured content types, fields, and relationships for a CMS.

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Contentful

CMS

Contentful is a headless CMS that delivers structured content via API to any frontend or channel.

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Core Web Vitals

SEO

Core Web Vitals are Google's three standardized metrics that measure real-user page loading, interactivity, and visual stability.

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Crawl Budget

SEO

Crawl budget is the number of pages a search engine will crawl on your site within a given timeframe.

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CSS Custom Properties (Variables)

Design

CSS Custom Properties are author-defined values declared with `--` syntax that enable reusable, dynamic styling in stylesheets.

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Cumulative Layout Shift (CLS)

SEO

Cumulative Layout Shift (CLS) is a Core Web Vital that measures the total unexpected visual movement of page elements during loading.

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Design System

Design

A design system is a collection of reusable components, tokens, and guidelines that enforce consistent UI across products.

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Design Tokens

Design

Design tokens are named values that store visual design decisions like color, spacing, and typography for consistent multi-platform use.

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Directus

CMS

Directus is an open-source headless CMS that wraps any SQL database with a REST and GraphQL API.

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Feature Flag

Patterns

A feature flag is a conditional toggle that controls feature visibility in production without deploying new code.

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Figma Variables

Design

Figma Variables are reusable design values (colors, numbers, strings, booleans) that enable dynamic theming and prototyping in Figma.

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First Contentful Paint (FCP)

SEO

First Contentful Paint (FCP) is a performance metric that measures the time until the browser renders the first piece of DOM content.

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Google AI Overview

AEO-GEO

Google AI Overview is a SERP feature that displays AI-generated summary answers above traditional organic results.

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GPTBot

AEO-GEO

GPTBot is OpenAI's web crawler that scrapes content to train GPT models and power ChatGPT responses.

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Headless WordPress

CMS

Headless WordPress is a CMS architecture that uses WordPress for content management while delivering content via API to a decoupled frontend.

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hreflang

SEO

Hreflang is an HTML attribute that tells search engines which language and region a page targets.

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Image Optimization

Performance

Image optimization is a set of techniques that reduce image file size and improve page load performance.

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Interaction to Next Paint (INP)

SEO

Interaction to Next Paint (INP) is a Core Web Vital that measures a page's overall responsiveness to user interactions.

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JSON-LD

SEO

JSON-LD is a linked data format that embeds structured metadata into web pages using JSON syntax.

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Largest Contentful Paint (LCP)

SEO

Largest Contentful Paint (LCP) is a Core Web Vitals metric that measures how fast the largest visible element renders on a page.

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Lighthouse

Performance

Lighthouse is an open-source auditing tool by Google that scores web page performance, accessibility, SEO, and best practices.

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llms.txt

AEO-GEO

llms.txt is a proposed text file that tells large language models how to read and represent a website's content.

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Meta Description

SEO

A meta description is an HTML element that provides a brief summary of a page's content for search engine results.

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Next.js

Frameworks

Next.js is a React framework that provides server rendering, routing, and full-stack capabilities out of the box.

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Nuxt

Frameworks

Nuxt is a Vue.js meta-framework that provides server-side rendering, static generation, and file-based routing out of the box.

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Pages Router (Next.js)

Frameworks

Pages Router is the original Next.js routing system that maps files in the /pages directory to URL routes.

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PageSpeed Insights

Performance

PageSpeed Insights is a Google tool that measures web page performance using Lighthouse and real-user CrUX data.

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Partial Hydration

Frameworks

Partial hydration is a rendering strategy that selectively adds JavaScript interactivity to specific components on an otherwise static page.

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Passage Ranking

AEO-GEO

Passage ranking is a Google search feature that indexes and ranks individual passages within a page independently.

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Payload CMS

CMS

Payload CMS is a self-hosted, headless content management system built on Node.js with a code-first configuration approach.

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Pillar Page

Patterns

A pillar page is a long-form content hub that covers a broad topic and links out to related cluster pages.

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Programmatic SEO

Patterns

Programmatic SEO is a pattern that generates large volumes of search-optimized pages from structured data and templates.

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React Server Components

Frameworks

React Server Components are a React architecture that renders components on the server, sending only their output to the client.

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Redirect Map

Migrations

A redirect map is a structured lookup table that pairs old URLs with their new destinations during site migrations.

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Replatforming

Migrations

Replatforming is a migration strategy that moves a website or application from one technology stack to another.

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robots.txt

SEO

robots.txt is a plain-text file at a site's root that tells web crawlers which URLs they may or may not request.

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sameAs (Schema.org)

AEO-GEO

sameAs is a Schema.org property that links an entity to its authoritative profiles across the web.

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Sanity Studio

CMS

Sanity Studio is an open-source, React-based CMS editing interface for the Sanity content platform.

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Schema.org Structured Data

SEO

Schema.org structured data is a standardized vocabulary that helps search engines understand and display web content.

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SEO Preservation (Migration)

Migrations

SEO Preservation is a migration discipline that maintains search rankings, traffic, and link equity during a site redesign or platform change.

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Server-Side Rendering (SSR)

Architecture

Server-Side Rendering (SSR) is a web architecture pattern that generates HTML on the server for each incoming request.

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Sitecore Replacement

Migrations

A Sitecore replacement is a CMS migration strategy that moves enterprise sites off Sitecore to a modern, often headless, platform.

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SolidJS

Frameworks

SolidJS is a declarative JavaScript UI framework that uses fine-grained reactivity for DOM updates without a virtual DOM.

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Static Site Generation (SSG)

Architecture

Static Site Generation (SSG) is a build-time rendering strategy that pre-generates HTML pages before deployment.

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Strapi

CMS

Strapi is an open-source headless CMS that provides a customizable API layer for content management.

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Tailwind CSS

Design

Tailwind CSS is a utility-first CSS framework that lets you style elements directly in markup using predefined classes.

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Time to First Byte (TTFB)

SEO

Time to First Byte (TTFB) is a web performance metric that measures the duration between a browser's request and the first byte of the server's response.

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Topic Cluster

Patterns

A topic cluster is an SEO content architecture that groups related pages around a central pillar page via internal links.

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Traditional (Coupled) CMS

CMS

A traditional CMS is a coupled content management system that handles both content editing and front-end rendering in a single application.

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Vue.js

Frameworks

Vue.js is a progressive JavaScript framework that builds user interfaces through a reactive, component-based architecture.

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WebP Image Format

Performance

WebP is a lossy and lossless image format by Google that delivers smaller file sizes than JPEG and PNG.

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WordPress

CMS

WordPress is a PHP-based content management system that powers over 40% of all websites on the internet.

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WordPress to Next.js Migration

Migrations

WordPress to Next.js migration is the process of moving a WordPress site to a Next.js frontend, often retaining WordPress as a headless CMS.

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XML Sitemap

SEO

An XML sitemap is a structured file that lists a website's URLs to help search engines discover and crawl pages efficiently.

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