Free tools.
Real answers.
Interactive tools backed by neuroscience principles. Get instant results, no signup, no waiting. Enter your email only when you want the full report.
Used by 1,800+ businesses to make faster, smarter decisions
Modernization Audit
Enter your URL. We detect your stack, measure speed and AI-readiness, count your security exposure, and score your site /100 with exactly what a modern rebuild fixes.
Site Scanner
Instant SEO audit with score breakdown, quick wins, and industry comparison. See how your site stacks up.
Migration Quiz
Should you migrate? 8 smart questions that diagnose your platform pain and recommend the right stack.
Stack Picker
Drag your priorities on a radar chart. Get matched to the optimal framework, CMS, and hosting stack.
ROI Calculator
Plug in your traffic and conversion numbers. See how much revenue a faster site would unlock.
Speed Impact
Enter your URL. We measure real Core Web Vitals and calculate the dollar cost of your slow site.
Agency Scorecard
Rate your current or prospective agency against 20 criteria. Know exactly what to ask before signing.
Color Wheel
Interactive color wheel with 6 harmony modes, contrast checking, live UI preview, and CSS export.
Brand Name Generator
AI generates 18 brand names scored by 5 expert personas. Domain availability, trademark pre-screen, and competitive analysis.
Question Finder
Find what real people are asking about any topic. Multi-source AI research engine, Google Autocomplete, Claude, Perplexity, and SEO data merged into one ranked list with content briefs and schema recommendations.
MVP Cost Calculator
Real cost estimate from 400+ Social Animal builds. Median, range, timeline, named regional vendors. Not AI-invented.
WordPress Migration Cost
Your real 5-year WordPress cost vs a modern stack. Plugin CVE exposure, Lighthouse delta, migration band, break-even month. Live as you adjust.
Why these tools actually change what you do next
Most free tools are a lead form in a costume. These are built differently. Each one is engineered around four things behavioural science has proven about how you make decisions, so the result doesn't just inform you, it moves you to act on it.
You see it the instant you act
The second you hit scan, your score is on the screen, no inbox, no waiting, no sales call first. That immediate feedback is what makes a result stick: you act on what you can see right now far more readily than on a report that lands three days later.
You see what it's quietly costing you
We don't just flag what's wrong, we put a number on it: the revenue a slow page leaks, the rankings you hand competitors, the years of platform fees stacking up. Your brain weighs a loss about twice as heavily as the same-sized gain, so seeing the cost moves you in a way "best practice" never will.
One small step, then the next
No 40-field form, no signup wall before you get anything. You answer one thing, then one more, then you have your answer. Each small step you take makes the next feel easier, momentum you'd never build if we asked for everything up front.
It's your site, never a template
Every number is pulled from your URL, your stack, your traffic, not a generic benchmark. When the result is unmistakably about you, you pay attention, you remember it, and you do something about it.
The same thinking goes into every site we build for clients.
How we think
Let's build
something together.
Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.