MEDIA KIT — BRAND

Built social. Drawn sharp.

Everything you need to represent Social Animal correctly — the sentinel mark, the wordmark, colour, type, and the rules that keep them consistent. Writing about us or partnering with us? Use what is on this page as-is.

THE MARK — 01

The sentinel.

A meerkat standing watch inside the A — eyes on you. The figure is a cut-out, not a fill: the background shows through it, so one colour carries the whole mark on any surface. It doubles as the A in the wordmark and stands alone as the emblem.

CREAM ON CANVAS — PRIMARY
Sentinel mark, ink on light INK ON LIGHT
TILE — AVATARS & ICONS, DOWN TO 24PX

WORDMARK — 02

One word carries the animal.

Archivo Extra Bold, tight tracking, the sentinel as the A of Animal, and a square orange period to close. The wordmark ships as a drawn asset — never retype it.

Social Animal Social nimal
Social Animal Social nimal

Minimum width 120px on screen. Below that, use the tile mark instead.

COLOUR — 03

Dark canvas, few accents.

The system is near-black with cream. Six accents exist, and each appears in few places — one or two per composition, never all at once.

Canvas #0A0A0B Page background. The brand lives on dark.
Elevated #141416 Cards and raised surfaces.
Cream #EDEAE0 The mark and wordmark. Never tinted.
Text #EDECE6 Headings and primary copy.
Secondary #9B9B95 Supporting copy.
Muted #82827B Labels and metadata. AA on canvas.
Orange #E8603C Lead accent — CTAs, kickers, the period.
Green #2DBE8D Growth and proof.
Yellow #EABF3D Hover states, focus ring.
Cyan #6FD9D1 AI surfaces.
Blue #7A8CFF Interactive hovers.
Coral #E08A85 Care.

TYPOGRAPHY — 04

Archivo speaks, mono annotates.

Archivo 800 Display and headings, tight tracking, sentence case.
Archivo 600 Buttons, links, and card titles.
Archivo 400 Body copy at 1.5–1.7 line height.
JETBRAINS MONO Kickers, labels, metadata — uppercase, letterspaced.

ICONS — 05

Lucide, one weight, no emoji.

Interface icons are Lucide-style outlines at a 1.5px stroke — 16px default, 20px for primary actions, 14px inline. Emoji and filled icon sets never appear in the product or the brand.

SHARE CARD — 06

How links to us look.

Every page generates its own share card — sentinel mark, page title, canvas background. This one is live from the generator:

Social Animal share card: sentinel mark, page title, dark canvas

SOCIAL — 07

Where we are, how to tag us.

We are @socialanimaldev on X and Social Animal on Clutch — those are the only official accounts. The avatar everywhere is the sentinel tile. When you mention us, "Social Animal" with a capital S and A does the job; the URL is always socialanimal.dev.

USAGE — 08

The rules that keep it sharp.

DO
  • Use the cream mark on dark surfaces and the ink mark on light ones — the meerkat is always a cut-out, never a second colour.
  • Keep clearspace around the mark of at least half the triangle’s width on every side.
  • Use the tile version wherever the mark needs its own surface — avatars, favicons, app icons.
  • Keep the terminal period square and orange. It is part of the wordmark.
  • Write in sentence case. Mono uppercase is reserved for labels and metadata.
DON'T
  • Do not recolour, outline, shadow, rotate, or stretch the mark.
  • Do not fill the meerkat — it reads through to the background.
  • Do not place the mark on busy photography or low-contrast surfaces.
  • Do not use the retired gold elephant on any new surface.
  • Do not set the wordmark in another typeface or rebuild it from system fonts.
  • Do not use more than one or two accents in a single composition — never all six at once.

DOWNLOADS — 09

Take the assets.

Sentinel mark — cream SVG Sentinel mark — ink SVG Tile — SVG Tile — PNG 180

Need the wordmark as a file, or something not here? Ask us — quick turnaround.

Get in touch

Let's build
something together.

Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

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