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Free SEO Site Scanner

Scan your site.
See what's broken.

Enter any URL. Get an instant SEO score with category breakdowns, quick wins, and how you compare to industry averages. No signup required.

How the site scanner works

1

Fetch and render

We request your page the same way Google does, following redirects, checking response headers, and measuring server response time. No JavaScript rendering shortcuts. If Googlebot can't see it, neither can we.

2

Analyze four pillars

Every page is scored across Title Tag, Meta Description, Content Quality, and Technical SEO. Each category checks 5-8 signals, from character counts and keyword placement to heading structure and internal linking.

3

Score and benchmark

Your overall score is weighted across all four categories and compared against our benchmark of 62, the median score across 5,000+ sites we've audited. Issues are ranked by severity so you fix what matters first.

Why regular SEO audits prevent traffic decay

Most sites lose organic traffic gradually. Not because of a single catastrophic error, but through the slow accumulation of technical debt -- a title tag that got truncated during a CMS update, a meta description that was never written for a new product page, an image that shipped without alt text. Each one is minor on its own. Together, they compound into thousands of lost impressions per month.

We built this scanner after running manual audits for enterprise clients and noticing the same pattern: the sites that ranked well were not necessarily better built. They were just audited more frequently. A quarterly scan catches issues before they compound. A monthly scan keeps you ahead of competitors who only check their SEO when traffic drops.

The industry average of 62 is not aspirational -- it is the floor. Sites scoring above 75 consistently outperform their vertical in organic click-through rates. Sites below 50 are almost certainly leaving money on the table. The gap between good enough and well-optimized is usually 15-20 quick fixes that take an afternoon to implement.

What the scanner checks

Title tag analysis

Length (50-60 characters optimal), keyword placement, uniqueness, click-through rate potential. A missing or duplicate title tag is the single most common SEO error we find.

Meta description

Presence, length (120-155 characters), keyword inclusion, call-to-action. Pages without meta descriptions let Google auto-generate snippets that rarely convert.

Content quality

Heading hierarchy (H1-H6), word count, internal links, image alt text, keyword density. Content scoring uses NLP entity analysis against the top 10 ranking pages.

Technical SEO

HTTPS status, canonical tags, structured data (Schema.org), robots directives, Open Graph tags, response time, mobile viewport. The invisible foundation of rankings.

How this compares to other SEO scanners

Most free SEO tools fall into two categories: surface-level checkers that only look at title tags and meta descriptions, or enterprise crawlers like Screaming Frog and Sitebulb that require downloads and technical expertise to interpret.

Our scanner sits in between. It checks the same four pillars that Google evaluates -- content, technical, on-page, and metadata -- without requiring a download, login, or credit card. Ahrefs and SEMrush offer free tiers but limit you to 100 pages or a handful of queries. Google PageSpeed Insights only measures performance, not SEO content quality. Moz gives you domain authority but not actionable page-level fixes.

The difference is speed and actionability. You enter a URL, and in 30 seconds you know your score, your weakest category, and the three highest-impact fixes. No 47-page PDF. No dashboard you need a degree to read. Just a score, a benchmark, and a list of things to fix -- ranked by severity.

Frequently asked questions

What does the SEO score actually measure?
The score is a weighted composite of four categories: Title Tag (are you using your target keyword, staying within character limits, and writing compelling copy?), Meta Description (is it present, unique, and within the 155-character sweet spot?), Content Quality (heading hierarchy, word count, internal links, image optimization), and Technical SEO (response time, HTTPS, canonical tags, structured data). Each category contributes equally to the overall score.
How often should I scan my site?
At minimum, once per quarter. If you're publishing content regularly or making CMS changes, monthly scans catch issues before they affect rankings. After any major site update, redesign, migration, or CMS upgrade, run a scan immediately. The most common post-launch SEO issue we see is missing meta descriptions on newly created pages.
What's considered a good score?
Above 75 is strong, your fundamentals are solid and you're likely ranking well for your target terms. Between 50-75 means there are meaningful gaps that are probably costing you traffic. Below 50 indicates structural issues that need urgent attention. The median score across our benchmark set is 62, so anything above that puts you ahead of most sites.
Can I scan competitor sites?
Yes. Enter any public URL and you'll get the same analysis. This is useful for benchmarking, if your main competitor scores 80 and you score 55, you have a clear picture of the gap. We recommend scanning your top 3 organic competitors quarterly to track how their optimization compares to yours.
How is the industry average calculated?
The 62-point benchmark is the median score across 5,000+ pages scanned through this tool and our client audit pipeline. It's updated quarterly. The average is heavily influenced by mid-market sites (50-200 pages), enterprise sites tend to score higher on technical SEO but lower on content quality, while small sites show the inverse pattern.
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