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Your Editorial Team is Drowning in WordPress Plugins

If you're a content director watching your writers hack around broken workflows, you need architecture that bends to your process -- not the other way around.

Tailored CMS architecture with custom schemas, role permissions, media pipelines, and API exposure built on Payload, Sanity, Strapi, or Supabase-backed Next.js.

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Custom CMS Development

Custom CMS development means building the data models, editorial workflows, and publishing infrastructure your team needs from the ground up — not configuring around the limitations of an off-the-shelf platform. We select and extend headless CMS platforms such as Payload, Sanity, Strapi, or Supabase to match your content structure, access rules, and distribution targets precisely. The result is a system your writers and editors can operate without developer intervention on every publish cycle.

What is holding your current website back?

Common gaps we find in nearly every audit.

Writers are losing hours each week working around plugin conflicts, missing fields, and publishing steps that require a developer to complete.
Risk: Slower publication cadence means time-sensitive content misses its window, and developer time gets consumed by editorial support instead of product work.
Your WordPress or generic CMS schema was never designed for your content types, so editors force-fit articles, products, and media into fields that were never meant for them.
Risk: Inconsistent structured data degrades SEO performance, breaks downstream integrations, and makes content reuse across channels unreliable.
There is no practical way to enforce role-based access at the field or document level, so sensitive drafts, legal copy, and staged campaigns are visible to the wrong people.
Risk: A single premature publish or unauthorized edit can expose embargoed information and create compliance exposure with no audit trail to diagnose it.

How We Build This Right

Every safeguard, built in from Day 1.

Granular Role Permissions

Access control is defined at the collection, document, and field level. Editors, contributors, translators, and admins each see and can act on exactly what their role requires — nothing more.

Full Audit Trail

Every create, update, publish, and delete action is logged with a user identity and timestamp. Content directors can review the complete history of any document without relying on developer queries.

Structured Schema Validation

Required fields, content type constraints, and validation rules are enforced at the schema level before content reaches the API or the front end, preventing malformed or incomplete records from publishing.

What We Build

Purpose-built features for your industry.

Content Schema Design

We model your actual content types — articles, case studies, product pages, author profiles, taxonomies — as structured schemas with typed fields, relationships, and validation rules. Your CMS reflects your information architecture, not a generic template.

Editorial Workflow Configuration

Draft, review, approval, and scheduled publish states are built into the system so your team can move content through its lifecycle without email threads or manual handoffs to engineering.

Media Pipeline and Asset Management

We configure transformation, optimization, and delivery pipelines for images and video — including CDN integration, focal-point cropping, and format conversion — so media is handled consistently without manual processing steps.

API Exposure and Front-End Integration

The CMS exposes a typed REST or GraphQL API that your Next.js or Astro front end consumes directly. Incremental static regeneration, preview modes, and webhook-triggered rebuilds are wired up as part of delivery.

Built on a Modern, Secure Stack

Next.jsPayload CMSSanityStrapiSupabaseVercelCloudflare R2TypeScript

Our Development Process

From discovery to launch. Quality at every step.

01

Editorial Audit and Requirements

1 week

We interview content directors, editors, and developers to map your current content types, publishing workflows, access patterns, and integration points. This produces a schema inventory and a list of workflow requirements before any code is written.

02

Platform Selection and Schema Design

1-2 weeks

Based on your team size, technical maturity, hosting constraints, and API requirements, we recommend and justify a platform — Payload, Sanity, Strapi, or Supabase — then design the full collection and field schema for your sign-off.

03

CMS Build, Permissions, and Pipelines

2-4 weeks

We implement the schema, configure role-based access control, build the media pipeline, and wire up any third-party integrations such as localization providers, DAMs, or analytics ingestion. A staging environment is delivered for editorial testing.

04

Front-End Integration and Handoff

1-2 weeks

We connect the CMS API to your Next.js or Astro front end, configure preview and publish webhooks, document the schema and permission model, and run a structured handoff session with your editorial and development teams.

Social Animal

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Frequently Asked Questions

It depends on your team's technical comfort and hosting requirements. Sanity's excellent for real-time collaboration and portable text. Payload's the right call if you want full code ownership inside a Next.js monorepo. Strapi fits teams that want an open-source, self-hosted admin with auto-generated APIs. We recommend based on your workflow -- not platform preference.
Most projects run 6-8 weeks from content audit to launch. Simpler builds with fewer than 10 content types can ship in 4 weeks. Multi-locale implementations with legacy system migrations typically take 8-12 weeks. You get a fixed timeline before anything starts.
Yes. We write custom migration scripts that pull posts, pages, media, categories, tags, and custom fields out of WordPress and transform them into your new CMS schema. Relationships and URL structures are preserved. We run integrity checks before and after migration so nothing gets lost.
No. That's the whole point of a well-built CMS. Your team creates content types, publishes pages, manages media, and controls workflows without touching code. We design the admin experience around your editors, not your developers.
We set up granular access controls at the collection and field level. A junior writer can draft articles but can't publish them. An editor can approve and schedule. An admin manages user roles and site settings. Each platform handles this differently -- Payload uses access control functions, Sanity uses document-level permissions, Strapi uses RBAC policies.
Projects start at $8,000 for a single-platform build with up to 10 content types, role permissions, and frontend integration. Larger builds involving content migration, multi-locale support, custom admin components, and complex editorial workflows run $14K-$25K+. Every project gets a fixed-fee quote before work begins.
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