Launch Your UK Supplement Brand
FSA Compliance, DTC Ecommerce, Zero Guesswork
Full-service supplement launch: FSA notifications, Novel Foods applications, MHRA-safe labelling, contract manufacturing, and a high-converting DTC stack built on Next.js, Shopify, and Klaviyo.
We handle every step of a supplement launch — FSA food supplement notification, Novel Foods authorisation, MHRA-compliant labelling, contract manufacturer sourcing, and your DTC ecommerce build. In 2024, 40% of UK supplement launches failed FSA compliance checks. Novel food rejections, unapproved health claims, incorrect labelling. An agency fixes this by pairing named FSA consultants with a tech stack — Next.js, Shopify, Stripe, Klaviyo — built specifically for subscription-first supplement brands.
Your Current Site May Be a Liability
Common gaps we find in nearly every audit.
How We Build This Right
Every safeguard, built in from Day 1.
FSA Notification & Registration
We handle local authority Trading Standards notification and FSA food supplement registration before your first unit ships. Full audit trail for every ingredient against the UK permitted vitamins and minerals list.
Novel Foods Authorization
Our named FSA consultants prepare complete Novel Foods dossiers — toxicology, ADME, allergenicity, intake modelling — submitted through FSA's digitised 2026 portal. We manage the entire validation-to-authorisation pipeline.
MHRA Avoidance Strategy
Every product claim, label, and ad copy gets reviewed against MHRA boundaries. Your supplement won't drift into medicinal territory with disease-prevention or treatment language.
Labelling Compliance
Dosage, warnings, nutritional declarations, and health claims are aligned to the UK Register of Nutrition and Health Claims. All marketing materials go through ASA and CAP Code review.
Contract Manufacturer Sourcing
We vet and negotiate with GMP-certified UK contract manufacturers for quick-turnaround formulation and initial production runs. Quality agreements and batch testing protocols included.
UK Health Claims Audit
Every claim on your site, packaging, and Klaviyo flows gets cross-referenced against the UK Nutrition and Health Claims Register. Non-compliant copy gets flagged and rewritten before launch.
What We Build
Purpose-built features for your industry.
Next.js DTC Storefront
Server-rendered product pages, quiz funnels, and subscription flows scoring 95+ Lighthouse with sub-second load times.
Shopify Headless Commerce
Hydrogen-powered checkout with UK VAT compliance, subscription management, and inventory sync to your contract manufacturer.
Supabase Auth & Data Layer
User accounts, quiz results, order history, and real-time dashboards on an open-source backend that scales to 100K users at £25/month.
Stripe Subscriptions & SCA
PSD2 Strong Customer Authentication, recurring billing, and dunning management built for UK supplement subscription models.
Klaviyo Retention Engine
Pre-built flows for abandoned cart, post-purchase education, reorder reminders, and win-back sequences driving 40%+ repeat purchase rates.
Regulatory Content System
CMS-managed ingredient pages, health claim disclaimers, and compliance banners your regulatory team can update without touching a developer.
Built on a Modern, Secure Stack
Our Development Process
From discovery to launch. Quality at every step.
Regulatory & Product Audit
Week 1-2We assess your formulation against FSA permitted lists, flag Novel Foods ingredients, review MHRA risk, and map out the compliance roadmap. Named FSA consultants join the kickoff.
FSA Submissions & Manufacturer Sourcing
Week 3-8Novel Foods dossier preparation kicks off. Simultaneously, we shortlist GMP-certified contract manufacturers, negotiate terms, and lock in your initial production run timeline.
DTC Storefront Build
Week 4-10Next.js frontend, Shopify headless checkout, Supabase backend, Stripe subscriptions, and Klaviyo flows get built in parallel with regulatory work. Product photography and copy go through MHRA compliance review.
Labelling, QA & Soft Launch
Week 10-12Final label artwork gets checked against UK regulations. End-to-end order flow gets tested. We soft launch to a controlled audience with full analytics and Klaviyo attribution tracking.
Full Launch & Retention Optimization
Week 12-16Public launch with paid acquisition, PR, and influencer seeding. Post-launch: Klaviyo flow optimisation, conversion rate testing, and 30-day compliance monitoring with your regulatory consultant.
Frequently Asked Questions
Explore related industries
200+ employee company? Complex multi-tenant, auction, or multi-location requirement? We have a dedicated enterprise capability track.
Get Your Free Supplement Launch Assessment
We'll review your formulation, flag FSA risks, and deliver a quote within 24 hours.
Let's build
something together.
Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.