진지한 스토어를 위한 WooCommerce 대안 (2026)

If you're a small DTC brand doing under $300K/yr with fewer than 500 SKUs and no developer on staff, WooCommerce is still hard to beat. The plugin ecosystem means you can bolt on subscriptions, bundles, and email marketing without writing code. Your hosting bill stays under $50/mo on something like Cloudways, and you don't need a deploy pipeline. The ceiling hits when you're spending more on plugins and dev maintenance than a Shopify plan would cost, or when your LCP creeps past 3 seconds and Google starts suppressing your product pages. Below that threshold? WooCommerce with a lightweight theme like flavor or flavor is genuinely fine.

Shopify -- specifically Shopify Plus if you're above $1M GMV, standard Shopify if you're below. Here's why: Shopify's checkout converts 8-15% better than WooCommerce's default checkout according to multiple third-party studies. Shop Pay alone adds a 1.7x higher conversion rate for returning customers. You'll pay $39-399/mo (or $2,300/mo for Plus) and eat a 0.5-2% transaction fee if you don't use Shopify Payments, but you eliminate hosting costs, plugin conflicts, and security patching entirely. For a DTC brand that doesn't need heavy customization, the math works.

Three scenarios. First, if you need deep B2B features -- customer-specific pricing, quote workflows, net-60 terms -- Shopify's B2B tools are catching up but still weaker than Medusa or Saleor out of the box. Second, if you're running a marketplace or multi-vendor setup, Shopify makes that painful and expensive. Third, if transaction fees bother you: at $2M GMV, Shopify's 0.5% fee on Plus (when not using Shopify Payments) costs $10K/yr. With Medusa or Saleor you pay $0 in platform transaction fees -- just Stripe's 2.9% + 30¢. If any of those three apply, look at open-source headless instead.

It depends on the target platform and your store's complexity. Moving to Shopify with a theme customization: $8K-25K. Moving to Medusa or Saleor with a custom Next.js storefront on Vercel: $25K-65K. Headless WooCommerce (keeping WC as the backend, new Next.js frontend): $18K-40K. The big cost drivers are number of SKUs (10K+ adds data cleanup time), custom integrations (ERP, 3PL, subscription logic), and design complexity. We quote fixed-price after the Week 1 audit so you know the number before committing.

Our standard timeline is 7 weeks from signed contract to live. Shopify migrations with an existing theme run faster -- sometimes 4-5 weeks. Custom headless builds on Medusa or Saleor with a bespoke Next.js frontend take 7-10 weeks. The bottleneck is rarely the technical build; it's content review, design approval, and third-party integration turnaround times (looking at you, ERP vendors). We'll give you a week-by-week schedule in Week 2 and we've hit the target on 90%+ of our last 50 commerce migrations.

Yes, and we usually recommend it for stores above $50K/mo in revenue. The typical approach: we build the new storefront on a staging domain, migrate product and customer data, then run a 1-2 week shadow period where both systems are live but only the old one takes real orders. Once we've validated checkout flow, payment processing, and inventory sync on the new platform, we flip DNS and 301-redirect every old URL. Total parallel period is usually 2-3 weeks. You don't lose a single order during the cutover.

No. We migrate products (including variants, images, metadata, and SEO fields), customers (with hashed passwords where the target platform allows it), order history, and reviews. WooCommerce stores everything in the wp_posts and wp_postmeta tables, which we export via WP-CLI or direct SQL depending on volume. For Shopify, we use their bulk import API. For Medusa and Saleor, we write custom seed scripts that map WooCommerce's data model to the new schema. You'll have full order history on day one. The one caveat: subscription billing history from WooCommerce Subscriptions needs special handling, and we scope that explicitly.

Three things we do on every migration. First, we crawl every indexed URL on your current site (Screaming Frog + Google Search Console export) and build a 1:1 301 redirect map. Second, we preserve your title tags, meta descriptions, heading structure, and structured data (Product schema, BreadcrumbList, FAQ) on the new platform. Third, we submit the new sitemap to Google within hours of launch and monitor Search Console daily for two weeks to catch any crawl errors. We've done this on 200+ WooCommerce migrations. Typical organic traffic dip is under 5% in week one, recovering to baseline or above by week three.