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Tel Aviv SaaS & FintechNext.js 15 + App RouterSupabase + VercelIST Timezone OverlapRemote-First Delivery

Your React App Needs Israel-Speed Deployment. We Build It.

If you're a tech lead in Tel Aviv watching your staging builds timeout at 3am, you've hit the moment for Next.js -- App Router, RSC, edge routing.

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5,000+
Sites shipped
Since 2012
GMT/PST overlap
Timezone coverage
London + LA studios
<2s LCP
Core Web Vitals
Lighthouse 95+ mobile
₪45K-750K
Project range
MVP to enterprise
What Your Tel Aviv Team Actually Gets -- And What The Timezone Math Really Means

Your deploy ships at 6pm IST. Our London studio pushed the final commit at 4pm GMT, your Tel Aviv team reviewed staging during lunch overlap, and now your SaaS app is live on Vercel before dinner. We don't pretend to have boots on Rothschild Boulevard. Our studios are London and LA. But GMT to IST gives you six overlapping hours daily -- 8am GMT is 10am IST, which means your morning standup runs while our senior developers are mid-sprint. We've shipped fintech MVPs, broken Series B monoliths into App Router architecture, and debugged Supabase RLS policies on this exact rhythm. Tel Aviv runs on fundraising deadlines. You need server components streaming data before your Series A demo. You need SOC 2-ready auth before enterprise pilots start. You need your infrastructure bill predictable before the next board deck. We build Next.js 15 apps with Supabase and Vercel because your runway doesn't afford six-month rewrites or ops teams you can't hire anyway.

Your Current Site May Be a Liability

Common gaps we find in nearly every audit.

Israeli dev talent priced out by Big Tech compensation packages
Risk: Open roles sit for months while your roadmap stalls and competitors ship
MVP built on Create React App that can't handle SSR or SEO
Risk: Organic traffic stays flat and paid acquisition costs keep climbing
Supabase auth and row-level security misconfigured for fintech compliance
Risk: Security gaps that block SOC 2 certification and enterprise sales
Next.js pages router legacy app blocking adoption of server components
Risk: Growing tech debt that makes every new feature slower and riskier to ship
Vercel costs spiking because ISR and caching aren't tuned properly
Risk: Infrastructure bills eating into runway between funding rounds
No CI/CD pipeline -- deployments are manual and break production
Risk: Downtime during Israeli business hours costs user trust and revenue

What We Build

Purpose-built features for your industry.

Build App Router architecture with server components, parallel routes, and streaming from day one

Your MVP goes live in weeks with SEO-ready SSR, not months rebuilding a CRA legacy mess

Configure Supabase row-level security, JWT flows, and real-time subscriptions for fintech data isolation

Your auth passes SOC 2 audits with Postgres-backed RLS policies, not misconfigured Firebase rules

Deploy edge middleware on Vercel for geo-routing, A/B tests, and ISR revalidation under load

Your Vercel bill stays predictable with tuned ISR and cache headers, not surprise $8K overages mid-quarter

Implement bidirectional layouts with logical CSS and proper RTL support for Hebrew content

Your enterprise demo handles Hebrew UI and mixed-direction content without layout hacks breaking on Safari

Set Lighthouse CI performance budgets with real-user monitoring catching regressions pre-deploy

Your team catches performance regressions in CI before Israeli business hours start losing conversions

Write type-safe API routes with Zod validation, rate limiting, and edge middleware chains

Your API routes handle Series B traffic spikes with edge-level auth and structured errors, not 500s in Sentry

Working with Tel Aviv clients

Tel Aviv-specific delivery

Tel Aviv market context

Tel Aviv's startup ecosystem is second only to Silicon Valley in density, with over 1,400 active startups concentrated in areas like Rothschild Boulevard and the old port district. The city's tech scene skews heavily toward B2B SaaS, cybersecurity, and fintech--sectors where fast, performant web apps aren't optional. Israeli founders typically move faster than European counterparts: 8-week discovery phases don't fly here. Most clients need React Server Components and edge caching from day one because their users are global, not local. GDPR compliance matters despite being outside the EU, as many Israeli startups target European enterprise buyers. The ILS/USD volatility means fixed-scope contracts work better than retainers.

How we work with Tel Aviv

We're 2 hours behind Tel Aviv (London HQ is GMT), which creates a clean handoff window: your team works 9-6 IST, we're online 11-8 GMT with 5-hour overlap. Aryan and the senior developers join standups via Zoom, we use Linear for sprints and Loom for async code reviews. No local office, but we've worked with enough Israeli founders to know the pace you expect. We'll fly in for kickoffs on enterprise contracts if needed, but most Tel Aviv clients prefer to move fast remotely. Slack during overlap hours, everything documented in Notion, deploys happen on Vercel so you see staging updates in real-time.

Recent Tel Aviv project

Cipher Compliance

cybersecurity SaaS

Tel Aviv cybersecurity startup needed a customer-facing compliance dashboard to replace their Rails monolith's clunky UI. We built a Next.js 14 app with App Router, React Server Components for audit log rendering, and Supabase for real-time policy updates. Stripe Billing integration for tiered plans, headless CMS (Sanity) for their security blog. Deployed on Vercel with edge middleware for role-based access. The Rails API stayed as the source of truth; we just rebuilt the entire frontend in 11 weeks.

Time to interactive dropped from 4.2s to 0.9s on cable, which mattered for their enterprise sales demos. Their sales team could finally demo the product without apologizing for load times. The CMS let their content marketer publish security advisories without engineering tickets, saving roughly 6 hours per week.

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Budget context for Tel Aviv projects

Tel Aviv budgets trend closer to US than EU--most startups we work with allocate $40,000–$90,000 for a full Next.js rebuild, roughly ₽150,000–₽340,000 at current rates. Seed-stage companies often start with a $25,000 MVP (₽95,000), Series A+ will go higher for enterprise features. Monthly retainers for ongoing dev run ₽38,000–₽75,000 depending on sprint capacity. Israeli founders are used to paying for speed and quality; lowball offshore quotes don't usually survive the first sprint. Currency risk: we quote in USD or GBP, you pay in your preferred currency, but lock rates at contract signing to avoid ILS volatility eating into scope.

Our Development Process

From discovery to launch. Quality at every step.

01

Architecture & Scope

Week 1

We audit your existing stack (or spec your greenfield app), map data models in Supabase, define route structure, and set a performance budget. Daily syncs at 10am IST.

02

Foundation Sprint

Weeks 2-3

App Router scaffolding, Supabase project setup with RLS policies, Vercel project config, CI/CD pipeline with preview deployments on every PR. RTL layout system in place.

03

Feature Build

Weeks 4-8

Core features ship in two-week sprints. Server components, client interactivity boundaries, API routes, and real-time subscriptions. Each sprint ends with a deployed preview.

04

Performance & Security Audit

Weeks 9-10

Lighthouse CI gates enforced. Supabase RLS policies pen-tested. Edge caching validated under load. We fix what we find -- no audit report that sits in a drawer.

05

Launch & Handoff

Weeks 11-12

Production deployment on Vercel with monitoring, error tracking, and alerting. Full documentation, recorded walkthrough, and two weeks of post-launch support included.

Social Animal

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Frequently Asked Questions

No, we're remote-first with studios in London and LA. For Tel Aviv clients that means 5-hour daily overlap (11am–4pm GMT = 1pm–6pm IST) and async handoffs for the rest. Most Israeli founders we work with prefer this: you're not paying for office overhead, and we're set up for video-first collaboration. If you're enterprise-scale and want a kickoff in Tel Aviv, we'll fly in. Otherwise, Zoom + Linear + Loom has worked well for the 12+ Israeli projects we've shipped since 2019.
Yes--mainly B2B SaaS and fintech, a couple of cybersecurity companies. Israeli founders move faster than most: you'll want working software in weeks, not months. We've adapted to that pace. Typical pattern: 2-week discovery with Figma prototypes, then 6–10 week build sprints with weekly deploys to Vercel staging. We're used to product specs changing mid-sprint as you learn from users--that's fine, we just adjust the backlog in Linear and keep shipping.
Yes, we've built multilingual Next.js apps with RTL support using next-intl and Tailwind's RTL plugin. If your product needs Hebrew, Arabic, or both alongside English, we set up dynamic locale routing and CSS logical properties so layouts flip correctly. Most Tel Aviv startups we work with go English-first for global reach, but if you're targeting the domestic market or MENA expansion, RTL is part of the build from day one.
Depends on scope. A 15-page marketing site with CMS and basic analytics: 4–6 weeks. A SaaS dashboard with auth, billing, and real-time features: 10–14 weeks. Enterprise portal with SSO, role-based access, and third-party integrations: 16–20 weeks. Israeli clients usually push for the short end of those ranges--we'll do it if the scope is tight and your team can review PRs quickly. The 2-hour timezone gap actually helps: you review in the morning, we fix by your afternoon.
We invoice in USD or GBP (your choice) but you can pay in ILS at the prevailing rate. Most Tel Aviv clients prefer USD because it's simpler for VC-backed startups with US bank accounts. We don't do crypto or deferred payment--half upfront, half on delivery for fixed-scope, or monthly billing for retainers. If you're a registered Israeli company, we'll sort VAT exemption paperwork so you're not double-taxed.
No. Our studios are in London (HQ) and Los Angeles. We work with Tel Aviv clients through remote delivery — which, for a city that's two hours ahead of London, works well. We get six to seven overlapping hours daily. Our standard setup is a daily sync at 10am IST / 8am GMT, async updates in Slack, and a shared Linear board for task tracking. We've shipped multiple projects for Israeli startups using this exact process.
London (GMT/BST) overlaps with Tel Aviv (IST) from roughly 9am to 4pm your time. That's the bulk of a working day. Our LA team picks up in the afternoon IST, which means there's often someone working on your project across a wider window than a single co-located team would cover. Standups, code reviews, and design critiques happen in the overlap. Deep work happens in focused blocks. It's the same async-first workflow that most Tel Aviv tech companies already use internally.
Yes. We build RTL support using CSS logical properties — margin-inline-start instead of margin-left, that kind of thing. This means the layout flips correctly for Hebrew without a separate stylesheet or fragile overrides. For mixed-direction content (Hebrew UI with English product names, LTR code blocks, etc.), we use the dir attribute at the block level and test across Chrome, Safari, and Firefox. We've built bilingual Hebrew/English interfaces before.
Most Tel Aviv projects land between ₪45,000 and ₪750,000. A seed-stage MVP with auth, a few core features, and Vercel deployment usually falls in the ₪45K-₪120K range. A Series A or B product rebuild with full App Router migration, Supabase backend, performance optimization, and CI/CD pipeline runs ₪200K-₪500K. Enterprise engagements go higher. We scope before we quote — no ballpark pricing without understanding your actual requirements.
For most Tel Aviv SaaS and fintech startups, a custom Express or Fastify backend adds ops burden you don't need yet. Supabase gives you Postgres, auth, real-time subscriptions, and row-level security out of the box. Next.js 15 server components and API routes handle your application logic at the edge. You skip the DevOps hire, deploy on Vercel, and focus engineering time on your product — not on Kubernetes configs. When you outgrow this stack, the migration path is clear because Supabase is just Postgres underneath.
Absolutely. About a third of our Tel Aviv-area engagements are augmentation — we embed with your existing engineers rather than replacing them. We'll work in your GitHub org, follow your branching strategy, and join your existing standup cadence. Common setups include us owning the frontend architecture and performance layer while your team handles domain-specific backend logic. We document everything and do paired code reviews to make sure knowledge transfers, not just code.
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