Your WooCommerce Checkout is Abandoning You Before You Abandon It

Yes. The migration only replaces the customer-facing frontend. Your WooCommerce admin, product management, order processing, coupon system, and reporting all stay exactly as they are. Your team logs into the same WordPress dashboard and manages inventory the same way they always have — customers just interact with a fast Next.js storefront instead of a slow PHP theme.

We wire Stripe Payment Intents directly into the Next.js frontend using Stripe Elements. Card tokenization happens client-side, the payment intent confirms server-side via an edge function, and a webhook tells WooCommerce to create the order. No redirects, no plugin middleware. The whole flow completes in under 500ms on average.

Every existing URL gets a 1:1 redirect to its Next.js equivalent. We set up 301 redirects, carry over structured data markup, and validate crawlability with Screaming Frog before launch. Then we watch Google Search Console for 30 days post-cutover to catch any indexing issues. Most clients see ranking improvements within 6 weeks, driven by better Core Web Vitals scores.

WooCommerce Subscriptions, Memberships, and most plugins that work through the REST API keep functioning. Plugins that inject frontend HTML or JavaScript directly into the theme won't carry over — because the theme is being replaced. We audit every active plugin during discovery and identify which ones need API-based alternatives or custom edge function logic.

Most migrations run 8-10 weeks from kickoff to launch. Cutover has zero downtime — we run delta sync to mirror live data throughout the transition, then flip DNS once the new storefront is validated. Your store keeps processing orders on the existing WooCommerce theme right up until the moment we cut over.

Custom post types, ACF fields, and custom WooCommerce logic get exposed via WPGraphQL or custom REST endpoints. We map every custom field and business rule during the audit phase. Complex logic — dynamic pricing, custom shipping calculators — gets rebuilt as serverless functions running at the edge for consistent sub-second performance.