Your storefront detaches from WordPress's PHP layer and ships from edge CDN nodes as a Next.js app. WooCommerce keeps running your business — products, inventory, order history, customer accounts — through its REST API. Stripe Payment Intents closes checkout in under 500ms. Your cart state persists across sessions using WPGraphQL with httpOnly cookies. The result: your frontend scales to Black Friday traffic without touching your WordPress server. Your team stops firefighting plugin conflicts and starts testing conversion flows. Google sees 90+ Lighthouse scores. Your buyers see instant feedback on every add-to-cart, address change, and promo code.
Où les projets échouent
Conformité
Zero-Downtime Data Migration
Stripe Payment Intents
Edge-Rendered Checkout
WooCommerce Admin Preserved
SEO Redirect Mapping
Real-Time Analytics Pipeline
Ce que nous construisons
PHP checkout pages stall for 3–6 seconds while your buyer's thumb hovers over the back button
WooCommerce themes dump 800KB of unused CSS and jQuery that murders your Core Web Vitals
Cart sessions collapse under promo traffic spikes — 500 errors fire right at checkout
Stripe payment flows redirect through plugin middleware and add 1–2 seconds of perceived lag
A/B testing checkout means digging into theme PHP with zero visibility into what's killing conversions
Every WordPress update cracks plugin chains and breaks custom theme code your team just deployed
Notre processus
Store Audit & API Mapping
Next.js Storefront Build
Stripe & Payment Integration
Delta Sync & QA
Cutover & Monitoring
Questions fréquentes
Will my WooCommerce admin dashboard still work after migration?
Yes. The migration only replaces the customer-facing frontend. Your WooCommerce admin, product management, order processing, coupon system, and reporting all stay exactly as they are. Your team logs into the same WordPress dashboard and manages inventory the same way they always have — customers just interact with a fast Next.js storefront instead of a slow PHP theme.
How does Stripe checkout work without WooCommerce's built-in checkout page?
We wire Stripe Payment Intents directly into the Next.js frontend using Stripe Elements. Card tokenization happens client-side, the payment intent confirms server-side via an edge function, and a webhook tells WooCommerce to create the order. No redirects, no plugin middleware. The whole flow completes in under 500ms on average.
What happens to my existing product URLs and SEO rankings?
Every existing URL gets a 1:1 redirect to its Next.js equivalent. We set up 301 redirects, carry over structured data markup, and validate crawlability with Screaming Frog before launch. Then we watch Google Search Console for 30 days post-cutover to catch any indexing issues. Most clients see ranking improvements within 6 weeks, driven by better Core Web Vitals scores.
Can I keep using WooCommerce plugins like subscriptions or memberships?
WooCommerce Subscriptions, Memberships, and most plugins that work through the REST API keep functioning. Plugins that inject frontend HTML or JavaScript directly into the theme won't carry over — because the theme is being replaced. We audit every active plugin during discovery and identify which ones need API-based alternatives or custom edge function logic.
How long does the migration take and is there downtime?
Most migrations run 8-10 weeks from kickoff to launch. Cutover has zero downtime — we run delta sync to mirror live data throughout the transition, then flip DNS once the new storefront is validated. Your store keeps processing orders on the existing WooCommerce theme right up until the moment we cut over.
What if my store has custom WooCommerce functionality or custom post types?
Custom post types, ACF fields, and custom WooCommerce logic get exposed via WPGraphQL or custom REST endpoints. We map every custom field and business rule during the audit phase. Complex logic — dynamic pricing, custom shipping calculators — gets rebuilt as serverless functions running at the edge for consistent sub-second performance.
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We'll audit your WooCommerce store and deliver a migration quote within 24 hours.
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something together.
Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.