Your deposit clears with the naming agency. Six weeks later, a PDF lands in your inbox with a name, a rationale deck, and nothing else. No trademark attorney contact. No designer who knows the name exists. No way to actually trade under it. That's where your launch stalls — between a clever name and a business that can accept payment. Brand Launch is the 6-week sprint that takes your market from a brief to a live Next.js site with trademark filings active in four jurisdictions, schema markup live, and your first five SEO posts indexed in Google Search Console. One engagement, one team, one Slack channel. You're not coordinating three agencies who've never spoken — you're watching a Gantt chart move from discovery call to Vercel deploy, with your Stripe account connected before we invoice the final milestone. The difference isn't speed. It's that we don't stop until your business can actually make money.
Où les projets échouent
Ce que nous construisons
Discovery workshop maps your category, competitors, and trademark landscape before a single name candidate gets generated
Claude + Perplexity pre-screen 200+ name candidates for phonetic memorability and USPTO/UKIPO/EUIPO conflict risk
Trademark filings go live in US, UK, EU, India within 72 hours of name approval with Nice Classification guidance included
Brand identity system ships as a 40-page guidelines PDF — logo, type scale, colour values, grid, spacing, icon set, usage rules
Next.js site builds to Lighthouse 90+ with schema markup, mobile-first layout, and Shopify/Stripe e-commerce hooks pre-configured
Content strategy delivers a 6-month keyword map, 5 launch blog posts, and sitemap submission to GSC before go-live
Questions fréquentes
What is included in a brand launch engagement?
Look, this covers everything -- not just the fun stuff. We're talking brand strategy upfront, then 10-15 name options with trademark pre-screening baked in before you fall in love with anything. From there: domain acquisition, trademark filing across the US, UK, EU, and India, logo and full brand identity, Google Workspace setup, social media handle registration, a Next.js website built with SEO from day one, e-commerce if you need it, and a 6-month content strategy so you're not staring at a blank page after launch. It's the whole thing, start to finish.
How long does a full brand launch take?
Six weeks from your first discovery call to a live website. Week 1 is discovery and naming. Week 2 we're handling domain acquisition and trademark filings. Week 3, brand identity. Then weeks 3 through 5 are the website build -- that overlap is intentional, it's how we hit six weeks without cutting corners. Week 5 we're loading in content and doing SEO setup. Week 6 is launch, analytics configuration, and monitoring. Pretty straightforward once you've done it 50 times.
How much does a brand launch cost?
Starter packages run GBP 15-20K -- that gets you naming, domain, logo, and a solid 5-page website. The Professional tier sits at GBP 20-35K and adds e-commerce functionality, proper brand guidelines, and a content strategy you'll actually use. Enterprise is GBP 35-50K and brings in multi-language support, an AI chatbot, and programmatic SEO for brands that need to scale fast across multiple markets. Most clients land in the Professional tier, honestly.
How is this different from a naming agency?
Naming agencies like Catchword will charge you $25K+ and send over a name on a PDF. Then you're off to find a developer in London, a designer, a trademark attorney, a domain broker, and someone to sort your IT setup -- all separately, all billing you independently. Social Animal delivers the name AND a live, revenue-generating business for the same total budget. That's the actual comparison. Not cheaper -- just complete.
Can you file trademarks internationally?
Yes, and we handle the whole process -- not just the filing. We work across the USPTO in the US, UKIPO in the UK, EUIPO for the EU, and India's trademark registry. Each jurisdiction has different timelines, different costs, and different quirks. We take care of Nice Classification selection, application filing, and office action responses if they come back. You don't need to learn what a Nice Class is. That's our job.
Do you include SEO with the website?
Yes. Every site ships with schema markup, a sitemap, Google Search Console submission, structured data, Core Web Vitals optimisation, and a 6-month SEO keyword map paired with a content calendar. And honestly? Most naming agencies don't touch SEO at all -- you'd be starting from zero after paying them. We build it in from the first line of code, not bolted on at the end.
Let's build
something together.
Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.