Car Dealership Website Development

We connect to your DMS through its REST API or XML feed — CDK, Reynolds, Dealertrack, and others all expose inventory endpoints. Your site pulls vehicle data on a scheduled sync, typically every 15-60 minutes, or via webhooks for near-real-time updates. Pricing, photos, specs, and availability all flow automatically.

Most single-rooftop sites launch in 8-10 weeks. Multi-location groups with shared inventory and more complex DMS configurations run 10-14 weeks. The timeline really depends on the number of integrations, custom features like finance pre-qualification, and how fast your team can get us brand assets and content.

Inventory pages are image-heavy — often dozens of high-res photos per vehicle. Most dealer platforms serve unoptimized images, load chat and tracking scripts synchronously, and rely on client-side rendering. We fix all of that: server-side rendering, responsive image formats through CDN, lazy loading, deferred scripts.

We map every existing URL to its new equivalent and set up 301 redirects. Vehicle detail pages get dynamic redirect rules based on VIN or stock number patterns. We preserve and improve your schema markup, XML sitemaps, and Google Business Profile integration so search visibility goes up, not sideways.

You own everything — the codebase, the design, the content, the hosting account. No monthly platform fees, no vendor lock-in, no surprise price increases. We deploy to your Vercel or infrastructure account. If you want to hand the site off to another developer five years from now, nothing's stopping you.

To create a car dealership website, first choose a user-friendly content management system like WordPress or a specialized automotive platform. Design the site with an intuitive layout, emphasizing easy navigation and mobile responsiveness. Incorporate essential features such as an inventory management system, search filters, and detailed car listings with high-quality images. Implement contact forms and live chat for customer inquiries. Ensure SEO best practices for better search visibility and integrate social media links. Regularly update content and monitor site performance to enhance user experience.

A car salesman's commission on a $20,000 car typically ranges from 20% to 25% of the dealership's gross profit on the sale, not the sale price itself. If the dealership makes a gross profit of $2,000 on the car, the salesman could earn between $400 and $500. However, commission structures vary widely among dealerships, and some may offer flat fees or bonuses based on performance metrics.