A broadcaster website platform is a single codebase that powers every show page, talent profile, live event stream, and schedule grid across your entire TV network portfolio. It replaces the patchwork of Drupal 7 admin panels, WordPress sub-brand installs, and bespoke live-event CMSes that most networks accumulated over the past decade. We build on Next.js 16 App Router with Sanity for structured show and talent metadata, Mux and Cloudflare Stream for video delivery, Google Ad Manager for monetization, Algolia for instant show search, Auth0 for paywall authentication, and Stripe for direct-to-consumer subscriptions. The result is a platform where editors publish a new show landing page in under 2 hours without filing a dev ticket, show schedules sync automatically from third-party EPG APIs, and live event pages stay online at 2 million concurrent connections. Mobile Lighthouse scores hit 92 or higher on every template. Multi-locale support ships from day one so international feeds don't require a second build. Initial builds run $300K to $2M depending on brand count and integration depth.
Waar projecten falen
Wat we bouwen
Unified Network CMS on Sanity
Mux + Cloudflare Stream Video Pipeline
EPG Schedule Sync Engine
Google Ad Manager + Stripe Monetization
Algolia-Powered Show & Talent Search
Multi-Locale & Multi-Brand Routing
Ons proces
Platform Audit & Architecture
Design System & Core Templates
Sanity Schema & Content Migration
Video Pipeline & Ad Integration
Load Testing, Launch & Hypercare
Veelgestelde vragen
How much does a broadcaster website platform cost?
Initial builds for a single network brand run $300K to $2M depending on the number of show templates, video integrations, and locale requirements. A full network-wide rollout covering multiple brands, international feeds, and subscription infrastructure typically lands between $1M and $5M. Ongoing retainers for feature development, ad optimization, and 24/7 uptime monitoring range from $25K to $80K per month. We scope every engagement with a fixed discovery phase so you get a binding estimate before committing to the full build. Payment milestones align with deployable increments, not calendar dates.
How long does it take to replace our Drupal and WordPress stack?
The first network brand goes live in 14 weeks from kickoff. That includes platform audit, design system buildout, Sanity schema modeling, content migration from Drupal 7 and WordPress, video pipeline configuration with Mux and Cloudflare Stream, Google Ad Manager integration, and load testing to 2M concurrent connections. Each additional brand on the same platform takes 4 to 6 weeks because it shares the core component library and CMS schema. A full network portfolio with 5 to 8 brands typically completes within 9 months.
Can your platform actually handle 2M concurrent live viewers?
Yes. Live event pages serve static shells from Cloudflare's edge network while Cloudflare Stream handles video delivery with adaptive bitrate scaling. The page itself contains zero server-rendered blocking calls during a live event. We load-test every tentpole template with simulated traffic to 2M concurrent connections before launch. During hypercare we monitor real-time metrics and can scale edge capacity in under 3 minutes. Our architecture separates the CMS authoring layer from the delivery layer, so editorial changes during a live broadcast don't trigger revalidation storms.
Why not stay on WordPress VIP for our network sites?
WordPress VIP charges $5K to $30K per month per property for hosting alone. For a portfolio of 5 brands, that's $300K to $1.8M annually in hosting before you write a line of custom code. You're still shipping PHP templates, still fighting plugin conflicts across brands, and still limited to WordPress's monolithic rendering model for live events. Agencies like WebDevStudios and 10up do strong work inside that ecosystem, but they can't deliver sub-second Time to First Byte on show schedule pages or handle 2M concurrent live event viewers without bolting on external CDN layers that add latency and cost.
How do editors publish a new show page without developer help?
Sanity's structured content studio gives editors a purpose-built interface for show metadata: title, logline, cast, episode list, schedule slot, hero imagery, and trailer video. When an editor hits publish, Next.js incremental static regeneration rebuilds the page at the edge within 60 seconds. No pull request, no staging deploy, no developer ticket. We train your editorial team during weeks 10 through 12 of the build and provide a runbook with screen recordings. Average publish time for a net-new show landing page is under 2 hours from brief to live URL.
How does the show schedule sync work in real time?
Your third-party electronic program guide pushes webhook events to our sync engine whenever a schedule entry changes. The engine validates the payload, maps it to your Sanity schema, and triggers an on-demand revalidation of the affected schedule pages. End-to-end latency from EPG update to live page is under 90 seconds. If the webhook fails, a fallback polling job runs every 5 minutes. We log every sync event with structured metadata so your ops team can audit discrepancies without digging through server logs.
What does the ongoing retainer actually cover?
Retainers at $25K to $80K per month include a dedicated engineering squad, a named tech lead, and a 2-hour response SLA on P1 production issues around the clock. Scope covers new feature development, ad yield optimization, Sanity schema extensions for new show formats, Core Web Vitals monitoring with automated Lighthouse CI on every deploy, dependency upgrades, and security patching. You get a shared Slack channel, weekly sprint demos, and a monthly performance report with Lighthouse trends, uptime stats, and revenue-per-page metrics pulled from Google Ad Manager.
Do you support direct-to-consumer subscriptions and paywalls?
Yes. Auth0 handles authentication with support for email, social login, and cable provider SSO via TV Everywhere. Stripe manages subscription billing with tiered plans, free trials, and promotional pricing. Paywall rules are configured per show, per brand, or per content type inside Sanity, so your product team can gate a single episode or an entire series without code changes. We integrate metered access for ad-supported tiers so viewers see a configurable number of free clips before hitting the subscription prompt. All subscription events sync to your data warehouse for churn and LTV reporting.
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Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.