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Broadcaster PlatformsTV Network CMSLive Event ScalingShow Schedule APIsMulti-Brand Portals

Broadcaster & TV Network Website Platform

Ship a unified network platform that handles 2M concurrent viewers

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92+
Mobile Lighthouse
Show schedule & talent pages
2M
Concurrent viewers
Live event page capacity
14 wk
First network live
From kickoff to production
2 hrs
New show landing
Editor publish time, no dev ticket
What is a broadcaster website platform?

A broadcaster website platform is a single codebase that powers every show page, talent profile, live event stream, and schedule grid across your entire TV network portfolio. It replaces the patchwork of Drupal 7 admin panels, WordPress sub-brand installs, and bespoke live-event CMSes that most networks accumulated over the past decade. We build on Next.js 16 App Router with Sanity for structured show and talent metadata, Mux and Cloudflare Stream for video delivery, Google Ad Manager for monetization, Algolia for instant show search, Auth0 for paywall authentication, and Stripe for direct-to-consumer subscriptions. The result is a platform where editors publish a new show landing page in under 2 hours without filing a dev ticket, show schedules sync automatically from third-party EPG APIs, and live event pages stay online at 2 million concurrent connections. Mobile Lighthouse scores hit 92 or higher on every template. Multi-locale support ships from day one so international feeds don't require a second build. Initial builds run $300K to $2M depending on brand count and integration depth.

Your Current Site May Be a Liability

Common gaps we find in nearly every audit.

Drupal 7 admin that nobody dares touch because the original developer left in 2019
Risk: A single security patch can break your live schedule feed, exposing you to CVEs that average $4.2M per breach in media
Two or three WordPress installs for sub-brands, each with different plugins, themes, and release cycles
Risk: Every brand redesign costs $80K-$150K and takes 6 months because nothing shares a component library
Live event pages crash under traffic spikes above 50K concurrent
Risk: Each crashed tentpole event costs $200K-$500K in lost ad impressions and sponsor credibility
Talent profile pages have 6 different layouts because 6 different teams built them over 6 years
Risk: Inconsistent structured data tanks your Google Discover and Knowledge Panel visibility for talent names
Show schedules sync from a third-party EPG API on a daily batch job that fails silently
Risk: Stale schedule data drives viewers to competitor apps; you lose 15-30 minutes of prime-time page views every failure
70% of your audience arrives on mobile but your mobile experience scores below 40 on Lighthouse
Risk: Google demotes pages with Core Web Vitals failures, costing you 20-35% of organic search traffic year over year

What We Build

Purpose-built features for your industry.

Unified Network CMS on Sanity

One structured content hub for every show, talent bio, episode, and schedule entry across all brands. Editors work in a single dashboard with role-based permissions per network.

Mux + Cloudflare Stream Video Pipeline

VOD clips encode through Mux with adaptive bitrate. Live events route through Cloudflare Stream with 2M concurrent capacity and sub-2-second latency at the edge.

EPG Schedule Sync Engine

Real-time webhook integration with your third-party electronic program guide. Schedule pages update within 90 seconds of an API change, not once per day.

Google Ad Manager + Stripe Monetization

Pre-roll, mid-roll, and display ads served through GAM with header bidding. Direct-to-consumer subscriptions handled by Stripe with Auth0 paywall gating.

Algolia-Powered Show & Talent Search

Faceted, typo-tolerant search across your entire show catalog. Results render in under 50ms. Filters for genre, network, air date, and talent name ship out of the box.

Multi-Locale & Multi-Brand Routing

Next.js middleware routes requests by locale and brand domain. One deploy serves all properties. Add a new international feed or sub-brand without forking the repo.

Our Development Process

From discovery to launch. Quality at every step.

01

Platform Audit & Architecture

Weeks 1-2

We map every existing CMS, API integration, ad tag, and video workflow. You get a dependency graph, risk register, and migration plan within 10 business days.

02

Design System & Core Templates

Weeks 3-5

Your show page, talent profile, schedule grid, and live event templates ship as a shared component library in Storybook. Mobile-first, tested against 92+ Lighthouse targets.

03

Sanity Schema & Content Migration

Weeks 5-8

We model your show metadata, talent bios, and episode archives in Sanity. Automated migration scripts move content from Drupal and WordPress with editorial QA checkpoints.

04

Video Pipeline & Ad Integration

Weeks 8-11

Mux and Cloudflare Stream go live with your encoding profiles. GAM ad slots, header bidding wrappers, and Stripe subscription flows get wired and load-tested.

05

Load Testing, Launch & Hypercare

Weeks 11-14

We simulate 2M concurrent connections on live event pages, run Lighthouse CI on every template, and deploy to production. 4-week hypercare with 2-hour SLA on P1 issues.

Social Animal

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Related Resources
Multi-Brand Portfolio Platform
Headless CMS Migration
Video Streaming Architecture
WordPress VIP to Next.js Migration
Enterprise Performance Optimization

Frequently Asked Questions

Initial builds for a single network brand run $300K to $2M depending on the number of show templates, video integrations, and locale requirements. A full network-wide rollout covering multiple brands, international feeds, and subscription infrastructure typically lands between $1M and $5M. Ongoing retainers for feature development, ad optimization, and 24/7 uptime monitoring range from $25K to $80K per month. We scope every engagement with a fixed discovery phase so you get a binding estimate before committing to the full build. Payment milestones align with deployable increments, not calendar dates.
The first network brand goes live in 14 weeks from kickoff. That includes platform audit, design system buildout, Sanity schema modeling, content migration from Drupal 7 and WordPress, video pipeline configuration with Mux and Cloudflare Stream, Google Ad Manager integration, and load testing to 2M concurrent connections. Each additional brand on the same platform takes 4 to 6 weeks because it shares the core component library and CMS schema. A full network portfolio with 5 to 8 brands typically completes within 9 months.
Yes. Live event pages serve static shells from Cloudflare's edge network while Cloudflare Stream handles video delivery with adaptive bitrate scaling. The page itself contains zero server-rendered blocking calls during a live event. We load-test every tentpole template with simulated traffic to 2M concurrent connections before launch. During hypercare we monitor real-time metrics and can scale edge capacity in under 3 minutes. Our architecture separates the CMS authoring layer from the delivery layer, so editorial changes during a live broadcast don't trigger revalidation storms.
WordPress VIP charges $5K to $30K per month per property for hosting alone. For a portfolio of 5 brands, that's $300K to $1.8M annually in hosting before you write a line of custom code. You're still shipping PHP templates, still fighting plugin conflicts across brands, and still limited to WordPress's monolithic rendering model for live events. Agencies like WebDevStudios and 10up do strong work inside that ecosystem, but they can't deliver sub-second Time to First Byte on show schedule pages or handle 2M concurrent live event viewers without bolting on external CDN layers that add latency and cost.
Sanity's structured content studio gives editors a purpose-built interface for show metadata: title, logline, cast, episode list, schedule slot, hero imagery, and trailer video. When an editor hits publish, Next.js incremental static regeneration rebuilds the page at the edge within 60 seconds. No pull request, no staging deploy, no developer ticket. We train your editorial team during weeks 10 through 12 of the build and provide a runbook with screen recordings. Average publish time for a net-new show landing page is under 2 hours from brief to live URL.
Your third-party electronic program guide pushes webhook events to our sync engine whenever a schedule entry changes. The engine validates the payload, maps it to your Sanity schema, and triggers an on-demand revalidation of the affected schedule pages. End-to-end latency from EPG update to live page is under 90 seconds. If the webhook fails, a fallback polling job runs every 5 minutes. We log every sync event with structured metadata so your ops team can audit discrepancies without digging through server logs.
Retainers at $25K to $80K per month include a dedicated engineering squad, a named tech lead, and a 2-hour response SLA on P1 production issues around the clock. Scope covers new feature development, ad yield optimization, Sanity schema extensions for new show formats, Core Web Vitals monitoring with automated Lighthouse CI on every deploy, dependency upgrades, and security patching. You get a shared Slack channel, weekly sprint demos, and a monthly performance report with Lighthouse trends, uptime stats, and revenue-per-page metrics pulled from Google Ad Manager.
Yes. Auth0 handles authentication with support for email, social login, and cable provider SSO via TV Everywhere. Stripe manages subscription billing with tiered plans, free trials, and promotional pricing. Paywall rules are configured per show, per brand, or per content type inside Sanity, so your product team can gate a single episode or an entire series without code changes. We integrate metered access for ad-supported tiers so viewers see a configurable number of free clips before hitting the subscription prompt. All subscription events sync to your data warehouse for churn and LTV reporting.
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