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Multi-Brand PortfoliosRetailer Availability WidgetsStructured PDP DataMulti-Locale RolloutsHeadless Commerce

CPG Brand Website Development

One codebase. Every brand. Every market. Ship in days.

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92+
Mobile Lighthouse Score
Up from 30-45 on WordPress
4-12
Brands Per Build
Single codebase, shared infra
3-5 days
New Locale Launch
Down from 8-12 weeks
$120K-$450K
Portfolio Build Cost
4-12 brand initial delivery
What is CPG Brand Website Development?

CPG brand website development replaces disconnected WordPress installs with a single multi-tenant architecture where every brand in your portfolio runs on one shared codebase, one deployment pipeline, and one content schema. Social Animal builds these portfolios on Next.js 16, Sanity workspaces, and Vercel edge delivery. Each brand gets its own Sanity workspace with structured PDP data that feeds retailer-availability widgets, Klaviyo email and SMS flows, and Bloomreach commerce search. Locale rollouts across 8 to 30 markets happen in days because content teams clone a workspace, translate structured fields, and deploy without forking code. The result: mobile Lighthouse scores jump from the 30-45 range typical of WordPress multisite to 92 or higher, product launches that took IT six months compress to six weeks, and shopper marketing teams in EU and APAC stop forking your codebase to ship locale-specific PDPs. Your portfolio becomes a platform, not a collection of snowflake sites costing you six figures per year in duplicated maintenance.

Your Current Site May Be a Liability

Common gaps we find in nearly every audit.

12 disconnected WordPress installs, one per brand, each with its own plugins, hosting, and update cycle
Risk: You're spending $180K-$360K/yr on duplicated maintenance and accumulating security debt across every instance
Product launches take 6 months because IT rebuilds templates for every brand from scratch
Risk: You miss seasonal retail windows and lose shelf-space commitments worth $500K+ in co-op spend
Retailer availability data lives in spreadsheets updated manually by trade marketing
Risk: Shoppers bounce when they can't find where to buy, costing you 15-30% of purchase-intent traffic
Klaviyo flows break at the WordPress migration boundary when brands share subscribers
Risk: Cross-brand lifecycle campaigns fail silently, leaving $80K-$200K/yr in email revenue on the table
Mobile Lighthouse scores of 30-45 across your portfolio tank organic rankings
Risk: Google's Core Web Vitals penalty costs you 10-25% of organic traffic per brand site
EU and APAC shopper marketing teams fork your codebase to add locale-specific PDPs
Risk: Each fork drifts from the main branch within weeks, creating 6-8 month merge debt and blocking global campaigns

What We Build

Purpose-built features for your industry.

Sanity Multi-Brand Workspaces

Each brand gets its own Sanity workspace with shared PDP schemas and locale fields. Content teams publish independently while your engineering team maintains one codebase.

Retailer Availability Widgets

Structured product data feeds real-time where-to-buy widgets pulling from your distributor APIs. Shoppers see store-level and e-commerce availability without leaving your PDP.

Structured PDP Data Layer

Every product detail page outputs JSON-LD and Open Graph markup from Sanity structured content. Google Shopping, Pinterest, and retail media networks ingest your catalog automatically.

Klaviyo + Bloomreach Integration

Subscriber identity resolves across brands so lifecycle flows trigger on cross-portfolio behavior. Bloomreach commerce search delivers personalized product discovery on every brand site.

Multi-Locale Rollout Pipeline

Clone a workspace, configure locale-specific fields, connect translation management, and deploy. New markets go live in 3 to 5 days, not 8 to 12 weeks.

Vercel Edge Delivery + ISR

Every page serves from Vercel's edge network with incremental static regeneration. Mobile Lighthouse scores hit 92+ and TTFB drops below 120ms globally.

Our Development Process

From discovery to launch. Quality at every step.

01

Portfolio Audit + Schema Design

Weeks 1-2

We map every brand site, PDP structure, retailer data source, and Klaviyo account. You get a multi-brand content schema and migration plan with priority-ranked brands.

02

Multi-Tenant Architecture Build

Weeks 3-6

We deploy the Next.js 16 + Sanity multi-workspace foundation on Vercel. Shared component library, design token system, and CI/CD pipeline go live for your first two brands.

03

PDP Data + Retailer Widget Integration

Weeks 7-10

Structured PDP schemas connect to your distributor APIs and Bloomreach. Retailer availability widgets, Klaviyo identity resolution, and JSON-LD output ship across pilot brands.

04

Brand Rollout + Locale Expansion

Weeks 11-16

Remaining brands migrate to their own workspaces. First locale variants deploy in 3 to 5 days each. Shopper marketing teams in EU and APAC get training on workspace workflows.

05

Performance Tuning + Retainer Kickoff

Weeks 17-18

We run Lighthouse audits across all brands targeting 92+ mobile scores. Retainer begins with a dedicated Slack channel, 4-hour response SLA, and monthly launch capacity.

Social Animal

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Related Resources
Headless CMS Migration
Multi-Locale Website Rollouts
Sanity CMS Development
WordPress to Next.js Migration
E-Commerce Performance Optimization

Frequently Asked Questions

A portfolio of 4 to 12 brand sites built on our Next.js + Sanity multi-tenant architecture costs $120K to $450K for the initial build. The price depends on the number of brands, PDP complexity, retailer data integrations, and locale count. Ongoing retainers run $8K to $22K per month and cover new market rollouts, product launches, Klaviyo flow updates, and performance monitoring. Compare this to running 12 separate WordPress installs, where you're likely spending $180K to $360K per year just on duplicated hosting, plugin licenses, and maintenance before any new feature work happens. The multi-tenant model consolidates that spend into one infrastructure bill and one engineering team.
A full portfolio migration for 4 to 12 brands takes 16 to 18 weeks from audit to launch. The first two brands ship by week 6. Remaining brands roll out in parallel during weeks 11 through 16 because they share the same codebase, component library, and Sanity schema. Each additional locale variant deploys in 3 to 5 days once the base brand workspace exists. Compare this to the typical WordPress approach where each brand rebuild takes 12 to 16 weeks independently. We compress timelines because new brands don't require new architecture, just new content workspaces and design tokens applied to shared components.
Your brand sites will score 92 or higher on Google Lighthouse mobile performance audits. Most CPG portfolios running on WordPress multisite score between 30 and 45 on mobile due to plugin bloat, unoptimized images, and server-rendered page weight. Our Next.js 16 build on Vercel serves static pages from edge nodes with incremental static regeneration, delivering time-to-first-byte under 120ms globally. Images run through automatic WebP/AVIF conversion and responsive sizing through Sanity's image pipeline. We audit every brand site before handoff and include Lighthouse monitoring in retainer engagements to catch regressions before they affect Core Web Vitals.
Each product detail page includes a where-to-buy widget that pulls real-time availability data from your distributor and retail partner APIs. The widget shows both e-commerce purchase links and store-level availability by ZIP code or postal code. Data flows from your distributor feed into a lightweight API layer we build on Vercel serverless functions, cached at the edge with 15-minute TTLs. Shoppers see buy buttons for Amazon, Walmart, Target, or regional retailers without leaving your brand site. The widget outputs structured data that Google Shopping and retail media networks can index, increasing your product's visibility in shopping results.
Yes. We design the migration to run incrementally so your highest-traffic or highest-priority brands move first while others stay on WordPress until their scheduled rollout. The Sanity multi-workspace architecture doesn't require all brands to migrate simultaneously. During the transition period, Klaviyo identity resolution works across both WordPress and Next.js brand sites so lifecycle flows don't break. We've run hybrid portfolios for 3 to 6 months while brands migrate in waves. Your retainer covers the migration of remaining brands on a schedule that fits your product launch calendar.
When you need a brand in a new market, your content team clones an existing Sanity workspace, configures locale-specific fields like currency, measurement units, regulatory disclaimers, and retailer availability sources, then connects your translation management system. The deployment pipeline picks up the new locale and publishes it to Vercel's edge network. The entire process takes 3 to 5 days per locale. No code forks. No branch merges. No separate hosting. Teams in EU and APAC manage their own workspaces with role-based permissions while the component library and PDP schema stay consistent across all markets. We've rolled out 8 to 30 locales per portfolio this way.
Retainers at $8K to $22K per month include a dedicated Slack channel with a 4-hour response SLA during business hours, monthly product launch capacity of 2 to 6 new PDPs with full structured data and retailer widget setup, new locale rollouts, Klaviyo flow updates, Bloomreach search tuning, and monthly Lighthouse and Core Web Vitals monitoring across all brand sites. You get a named engineering lead and a named content strategist assigned to your account. Retainer hours roll over for one month. We run a monthly planning call to align engineering capacity with your product launch calendar and market expansion roadmap.
WordPress multisite works until you need sub-200ms global TTFB, structured PDP data that feeds retailer widgets and shopping indexes, and locale rollouts faster than 8 weeks. WordPress multisite shares a database and plugin layer, meaning one brand's plugin conflict or security patch affects every site in the network. Mobile Lighthouse scores on WordPress multisite CPG sites typically land between 30 and 45. Our Next.js + Sanity multi-tenant approach gives each brand its own content workspace with isolated permissions while sharing a single codebase and deployment pipeline. Brands can't break each other. Locales deploy in days. And mobile performance hits 92+ without caching hacks or CDN workarounds layered on top of WordPress.
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