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Your Podcast Sits on $47K of Unmonetized SEO Equity

If you're a podcast host with 50+ episodes, every transcript you're not indexing is revenue you're leaving on the table.

We host WP Legends with 80,000 subscribers and 137 episodes. That is our proof. Podcast websites are not just show pages -- they are searchable directories of expertise. Each episode gets a unique URL with transcript, guest bio, timestamps, and links mentioned. The guest directory is searchable by topic, industry, and date: each guest becomes a profile page linking back to their episodes. AI-powered transcript search across all episodes means a listener can ask which episode discussed a specific topic and find it instantly via pgvector semantic search. A sponsor page sells advertising with media kit, download stats, and pricing tiers. Built the same way we built NAS (137K listings) and DA (28K profiles): Supabase, Next.js, and pgvector.

Build Your Podcast Website See WP Legends as Example
Podcast Web Development

Podcast web development is the practice of building episode-first websites where every recording becomes a discrete, indexable page with transcripts, structured metadata, and internal linking. Unlike standard show pages, these sites function as searchable directories of expertise that compound organic traffic with each new episode. The goal is to turn an existing audio archive into a durable content asset that attracts guests, sponsors, and listeners through search.

What is holding your current website back?

Common gaps we find in nearly every audit.

Your 80-episode back catalogue lives inside a Spotify embed that Google cannot read.
Risk: Every episode you have published is invisible to search engines, meaning years of interview content generates no organic traffic and no compounding return on your production spend.
Potential sponsors visit your site and find no audience data, no media kit, and no clear sponsorship path.
Risk: Without a structured sponsor kit page and verifiable listener metrics in one place, mid-market sponsors default to shows that make the buying decision easier, regardless of audience quality.
Guests share a generic episode link that points to your homepage instead of their own dedicated profile.
Risk: You lose the backlink value and social reach that comes when a guest with a large audience promotes a page that features their name, bio, and episode in a URL they are proud to share.

How We Build This Right

Every safeguard, built in from Day 1.

Structured Data on Every Episode

Each episode page is marked up with PodcastEpisode and Person schema so search engines can display rich results, guest names, and publish dates directly in the SERP without additional plugins.

Transcript Accuracy and Attribution

AI-generated transcripts are reviewed for speaker attribution and edited for readability before publication, ensuring the indexed text represents your content accurately and does not introduce factual errors that reflect on guests.

Performance Budgets and Core Web Vitals

Audio embeds and transcript pages are built to pass Core Web Vitals on mobile with lazy-loaded players, so page speed does not penalise the indexability gains you are building through content.

What We Build

Purpose-built features for your industry.

Episode Archive with Full Transcripts

Every episode gets a unique URL containing a timestamped, speaker-attributed transcript generated from your audio and reviewed before publishing. Each page targets the natural search queries your guest conversations already answer.

Searchable Guest Directory

A filterable guest index lets visitors find episodes by topic, industry, or guest name. Each guest profile aggregates all their appearances, links to their site, and functions as a backlink-worthy page guests will reference in their own bios.

Sponsor Kit and Media Page

A dedicated, password-optional sponsor section presents download numbers, audience demographics, episode categories, and ad slot formats in a format decision-makers can forward internally without requesting additional materials.

AI Transcript Search

Site-wide semantic search indexes all transcript text so listeners can find the exact moment a specific topic was discussed across your entire back catalogue, increasing time on site and surfacing older episodes to new visitors.

Built on a Modern, Secure Stack

Next.jsSupabaseVercelpgvectorAstroConvertKitPostHogResend

Our Development Process

From discovery to launch. Quality at every step.

01

Archive Audit and SEO Gap Analysis

1 week

We pull your full episode list, existing domain metrics, and any transcript data you hold, then map each episode against search volume to identify which topics already have ranking potential and which need additional on-page work.

02

Site Architecture and Design

1-2 weeks

We design the episode template, guest profile layout, homepage, and sponsor kit page to an agreed component set. You review one high-fidelity prototype in Figma before any development begins.

03

Development and Transcript Migration

2 weeks

We build the site in Next.js or Astro depending on your update frequency, then migrate and structure your existing archive. Transcripts are generated, reviewed for accuracy, and published with full schema markup on each episode page.

04

Launch, Redirects, and Handover

1 week

We manage DNS migration, set up 301 redirects from any previous episode URLs, submit the new sitemap, and hand over a documented editing workflow so your team can publish new episodes with a structured template without developer involvement.

Social Animal

Ready to discuss your your podcast sits on $47k of unmonetized seo equity project?

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Frequently Asked Questions

Podcast websites range from $8,000 to $40,000 depending on complexity. A standard build -- episode archive, guest directory, newsletter integration, and sponsor page -- runs $8-20K. Multi-show podcast networks with transcript search, community features, and analytics dashboards land in the $20-40K range. Pretty straightforward pricing once you know which features you actually need.
Every episode transcript gets stored in Supabase with pgvector embeddings. So a listener -- or a search engine -- can ask "which episode talked about headless CMS?" and get an exact answer with a timestamp attached. No more audio content disappearing into a black hole. Every spoken word in your catalogue becomes indexed content that Google can find and that AI search tools can surface.
Each guest gets a proper profile page: bio, every episode they appeared on, topics discussed, social links, their website. The full directory is searchable by topic and industry. And when their PR team googles their name alongside your podcast -- which happens more than you'd think -- that profile page ranks. It's also worth noting that guest directories are architecturally just directories. We're using the exact same Supabase setup we built for NAS and DA. It's proven infrastructure.
Yes -- and we're not just saying that. We host WP Legends ourselves: 80,000+ subscribers, 137 episodes, headless WordPress with an Astro frontend. The guest directory runs on the same Supabase architecture we'd build for you. So when we talk about what this can do at scale, we're not speculating. We built it for ourselves first, and we build the same thing for clients.
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