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Podcast Website Development

Your Podcast's 137 Episodes Are Invisible — Until They're Indexed

4,800
Monthly Searches
Podcast website + builder + SEO
80K+
Subscribers
WP Legends -- our own podcast
137
Episodes Indexed
Searchable by transcript via pgvector
100
SEO Pages per 100 eps
Each episode = unique indexable URL
What Actually Ships When Your Podcast Gets A Real Website

Your episode goes live and lands at its own permanent URL — not floating in some Spotify feed you don't control. Each page contains the audio player, full transcript, guest bio with headshot, chapter timestamps, every link mentioned on air, and show notes that search engines can actually crawl. Your listener asks "which episode covered migrating databases?" and the AI transcript search returns the exact timestamp across 137 episodes of spoken content. Not keyword matching — semantic understanding of what was said. The guest directory becomes a filterable database of every person who appeared on your show, indexed by industry and topic. Your sponsor page updates itself with real download numbers, audience demographics, episode performance data, and pricing tiers. No PDFs emailed at 11pm. The site does three jobs simultaneously: content archive your audience can search, guest database that ranks in Google, and revenue platform that closes sponsorships while you sleep. One domain, your email list, your traffic.

プロジェクトが失敗する理由

Right now your podcast probably lives entirely on Spotify, Apple Podcasts, and maybe a basic Linktree Which means zero owned audience. Zero SEO value from however many episodes you've recorded -- even if that's 137 episodes of genuine expertise. And zero direct relationship with your listeners outside of whatever the platform algorithms decide to show them that week. That's a pretty precarious position to be in.
Guest information ends up scattered across show notes on three different platforms, none of them yours So when a guest's PR team googles their name plus your show -- and they will -- nothing useful comes up. But a dedicated guest directory page, with their bio and every episode they appeared on? That ranks. And it sends traffic back to your site instead of Spotify's.
Without transcript search, your listeners can't find specific topics across episodes And here's the real kicker: a podcast with 100+ episodes is an enormous knowledge resource that's completely unsearchable. Every single minute of audio content becomes invisible to search engines without transcription and indexing. You've done the work -- the content just can't be found.
Most podcasters are still sending sponsors a PDF or an email attachment with outdated numbers An online sponsor page with live download statistics, real audience demographics, and clear pricing tiers converts sponsorship inquiries at dramatically higher rates. Static PDFs don't update themselves. A live page does.
Here's the thing about platform followers -- they're rented Spotify can change its algorithm tomorrow. Apple can bury your show. But an email list sitting on your own domain? That's owned. Every episode drop, every live event announcement, every merch release should hit your email subscribers first, before any platform notification goes out.

コンプライアンス

Episode Archive with Transcript

Each episode gets its own URL with an embedded player, show notes, the guest bio, chapter timestamps, links mentioned during the conversation, and a full transcript beneath it all. Every word is indexed by search engines. And listeners can actually search across it -- not just scroll through a list of episode titles hoping something looks familiar.

Searchable Guest Directory

Every guest gets indexed by topic, industry, date, and keywords pulled from their episode transcript. Each profile links to all the episodes they appeared on -- so if someone came back three times, all three episodes surface from one page. And those guest profile pages rank in Google for their name alongside your show's name. That's genuinely useful for guests, which means they're more likely to share it.

AI Transcript Search

We're running pgvector semantic search across all episode transcripts. So a listener asks "which episode discussed headless CMS migrations?" and the system doesn't just keyword-match -- it actually understands the question and returns the right episode with the exact timestamp. All powered by Supabase pgvector, the same stack we've used on other large-scale directory builds.

Sponsor Media Kit Page

The sponsor page shows live download statistics, audience demographics broken down by geography and industry, top-performing episodes, available ad slots, and pricing tiers. It's not a brochure -- it sells advertising. Stats update automatically via PostHog, so the numbers sponsors see are always current, not whatever you pulled last quarter.

Newsletter Integration

Email capture lives on every episode page and in the show notes -- not just buried on a Contact page somewhere. ConvertKit or Mailchimp, whichever you're already using. Subscribers get episode notifications, exclusive content, and early access to events. Your audience, on your terms, not Spotify's.

Community & Q&A

Each episode has its own comment section for listener discussion. There's also a Q&A submission form for upcoming episodes -- best questions actually get featured on the show, which gives listeners a real reason to engage. Platform pages like Spotify and Apple can't replicate any of this. It's the difference between broadcasting and building an actual community.

構築する内容

Stop renting your audience from Spotify — platform algorithms bury shows overnight and your follower count means nothing when you can't email them directly

Build one admin dashboard managing multiple shows — each gets its own episode archive and guest directory while network analytics aggregate across all of them

Quit scattering guest bios across show notes on three platforms — when their PR team googles their name plus your show title, nothing you control ranks

Track which episodes hold attention longest — PostHog data feeds your sponsor media kit automatically so conversion rates climb without manual updates

Stop losing sponsorship deals to static PDFs — outdated download numbers in an email attachment convert worse than live performance dashboards

Ship chapter markers listeners can click — jump straight to any timestamp in a 90-minute interview instead of scrubbing through the entire file

Quit making 100+ episodes of expertise unsearchable — every minute of recorded content stays invisible to Google without transcription and indexing

Surface three related episodes after each one ends — recommendation logic increases how many episodes someone consumes in a single session

Stop forcing listeners to scrub 90-minute episodes — without chapter markers they bail before finding the 12 minutes they actually came for

Give guests a login portal to maintain their own profiles — they update bios and headshots themselves without touching your admin or opening a ticket

Quit maintaining guest profiles manually — back-and-forth emails updating bios and headshots waste hours you could spend recording the next episode

Embed YouTube videos alongside audio players — transcripts sync to video and chapter descriptions import automatically so you enter that data once

私たちのプロセス

01

Show Audit & Content Migration

First step is mapping what you've already got: your existing episode archive, guest list, and whatever transcripts are available. From there we design the database schema around your specific show structure -- because a solo show with no guests needs a different setup than a network with rotating co-hosts and 400+ past guests.
Week 1
02

Design -- Your Show Brand

We pull your cover art's color palette and extend it into the full web design. Typography gets chosen to match your show's tone -- a true crime podcast and a SaaS growth podcast shouldn't look the same. And everything's built mobile-first, because your listeners are almost certainly browsing on their phones during a commute, not sitting at a desk.
Week 2-3
03

Build -- Episodes, Guests, Transcripts, Sponsor Page

Phase one delivers the core: episode archive with player, guest directory, transcript ingestion and pgvector indexing, and the sponsor media kit wired up to PostHog analytics. That's the foundation everything else builds on.
Week 4-7
04

Transcript Search Implementation

All existing transcripts get indexed through pgvector in phase two. The search UI goes live and we test semantic search across your full episode catalogue -- not just the recent stuff, the whole back catalogue. If you've got 137 episodes, all 137 get indexed.
Week 7-8
05

Launch & Episode Workflow

Before we hand anything over, your team gets trained on the actual publishing workflow: transcript upload, show notes, guest profile review, chapter timestamps. We also set up post-launch SEO monitoring so you can see the search traffic starting to build over the first few months.
Week 9
Next.jsSanityVercelMux AudioTailwind CSSRSS

よくある質問

Podcast ウェブサイトの費用はいくらですか?

Podcast ウェブサイトの費用は複雑さに応じて $8,000 から $40,000 の範囲です。標準的なビルド -- エピソード アーカイブ、ゲスト ディレクトリ、ニュースレター統合、スポンサー ページ -- は $8-20K で実行されます。トランスクリプト検索、コミュニティ機能、分析ダッシュボードを備えた複数ショー Podcast ネットワークは $20-40K の範囲に入ります。実際に必要な機能がわかれば、価格設定はかなり単純です。

トランスクリプト検索とは何か、そして SEO にとってなぜ重要なのか?

すべてのエピソード トランスクリプトは Supabase に pgvector エンベッディング付きで保存されます。つまり、リスナー (または検索エンジン) は「headless CMS について話したエピソードはどれか?」と質問し、タイムスタンプ付きの正確な回答を得ることができます。オーディオ コンテンツがブラック ホールに消えなくなります。カタログ内のすべての話された単語はインデックスされたコンテンツになり、Google が見つけることができ、AI 検索ツールが表示できます。

ゲスト ディレクトリはどのように機能しますか?

各ゲストは適切なプロフィール ページを取得します: バイオ、出演したすべてのエピソード、議論されたトピック、ソーシャル リンク、ウェブサイト。完全なディレクトリはトピックと業界で検索可能です。そして彼らの PR チームが彼らの名前と一緒にあなたの Podcast を Google で検索するとき -- これは思った以上に起こります -- そのプロフィール ページはランク付けされます。また、ゲスト ディレクトリはアーキテクチャ的にはディレクトリであることに注意する価値があります。NAS と DA 用に構築した正確な Supabase セットアップを使用しています。それは実績のあるインフラストラクチャです。

これを構築できることの証拠はありますか?

はい -- そしてそれについて言っているだけではありません。私たちは WP Legends をホストしています: 80,000 人以上のサブスクライバー、137 エピソード、Astro フロントエンドを備えたヘッドレス WordPress。ゲスト ディレクトリは、構築する Supabase アーキテクチャと同じもので実行されます。したがって、スケールでこれが何ができるかについて話すとき、私たちは推測していません。まず自分たちで構築し、その後クライアント向けに同じものを構築します。

Podcast Websites from $8,000
Episode archive. Guest directory. Transcript search. Sponsor media kit. We built our own at 80K subscribers.
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Episode archive, guest directory, transcript search, and sponsor media kit. We host WP Legends at 80K subscribers -- we know what we are building.

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