Website Redesign

Simple marketing sites and portfolios start at $3,500 and take 4 to 6 weeks. Mid-complexity sites with CMS integration, custom forms, and 10 to 30 pages run $8,000 to $15,000 over 6 to 10 weeks. Complex platforms -- ecommerce, member portals, multi-language support -- run $20,000 to $40,000. We quote fixed-fee after a free audit. No hourly billing, no scope creep surprises.

Most redesigns launch in 6 to 8 weeks from kickoff. Simple sites? Sometimes 4 weeks. Complex builds with ecommerce or custom functionality take 10 to 14 weeks. Either way, you're seeing a working prototype in week 2 and weekly progress demos after that -- not silence followed by a big reveal.

No -- but only because we don't let that happen. We run a full SEO migration audit before touching anything. Every URL mapped, every redirect planned, every piece of structured data preserved or improved. We've handled redesigns for sites with 10,000+ indexed pages and maintained or improved rankings through the transition. Most clients see a 15 to 30% organic traffic increase within 90 days.

It depends, and we'll be straight with you. If your current site is on WordPress with a page builder and your Lighthouse score is below 50, starting fresh on Astro or Next.js is usually faster and cheaper than trying to salvage the existing code. But if your site has solid SEO authority and 1,000+ indexed pages, a careful redesign that preserves the URL structure is the smarter call. We audit first, then recommend what actually makes sense for your situation.

Zero downtime -- pretty straightforward in practice. We build the new site on a staging domain, test everything including the SEO redirects, then do a DNS cutover that takes effect in under 5 minutes. Your old site stays live until the new one is confirmed working. We've done this hundreds of times and it's never been a problem.

Honestly, it depends on who's going to be editing the site after launch. WordPress is great if your team already knows it and needs lots of plugin support. Sanity or Payload CMS works better for custom content models and a cleaner developer experience. For simpler sites that are mostly static content, Astro with markdown files is the fastest and cheapest to maintain long-term. We help you choose based on your actual team -- not what's trendiest right now.

Our average client sees a 3.2x improvement in conversion rate, 60% faster page loads, and 15 to 30% more organic traffic within 90 days. Here's the math that actually matters: a $12,000 redesign that moves your conversion rate from 1% to 3% on 5,000 monthly visitors is worth $100,000+ in additional annual revenue. We track ROI from day one so you can see exactly where the value is coming from.

Yes -- and WordPress redesigns are actually our most common project. We either rebuild on modern WordPress with a custom theme and optimized hosting, or migrate to Astro or Next.js for sites that have genuinely outgrown what WordPress can do efficiently. Either way, we handle the full migration: content, SEO, forms, analytics, and all your third-party integrations.

To redesign an existing website, start by analyzing current performance metrics to identify areas for improvement. Next, establish clear goals for the redesign, such as improved user experience or increased conversion rates. Gather user feedback to understand their needs and pain points. Develop a new site architecture and wireframes, focusing on intuitive navigation and responsive design. Collaborate with designers and developers to ensure the aesthetic aligns with your brand. Test the redesigned website extensively for usability issues before launching, and monitor analytics post-launch to refine the design further.

The 3-second rule for websites refers to the critical initial moments a visitor spends evaluating your site. In this brief window, your website should clearly communicate its purpose and value. If users cannot quickly understand what your site offers or find it visually appealing, they are likely to leave. According to research by Google, a slow or confusing user experience in those first few seconds can lead to higher bounce rates. Therefore, prioritize fast loading times and clear messaging to engage users immediately.