Skip to content
Now accepting Q2 projects — limited slots available. Get started →
Francais Portugues 日本語 Deutsch Nederlands 中文 العربية Espanol 한국어 繁體中文 English
Web Development
200+ RedesignsCore Web VitalsConversion Optimization

网站重新设计

您的网站每天都在流失客户

94%
First Impressions Design-Based
Users form trust judgement in 50ms -- design determines it
38%
Users Leave Ugly Sites
If layout/content is unattractive -- Nielsen Norman Group
4-12wk
Redesign Timeline
From design system to full production rebuild
95+
Lighthouse Target
Post-redesign performance + accessibility benchmark
What a Redesign Actually Fixes — And What It Doesn't Touch

Your homepage loads. Four seconds pass. The visitor's already gone. A redesign rewires the entire system — not just swapping fonts or shuffling colors. Your navigation gets rebuilt around how buyers actually move through your funnel. Your mobile layout stops punishing the 60% of traffic hitting you on phones. Your images ship as WebP, your JavaScript loads only when needed, your CMS lets your team publish without begging developers. Schema markup goes live so Google shows your rich snippets instead of your competitor's. Load times drop under 2 seconds. Conversion paths get shorter. Your analytics finally show which pages earn their keep. But here's what it won't fix: unclear messaging, a confused value proposition, or a product nobody wants. A redesign makes a good offer convert faster — it doesn't invent the offer for you.

项目失败的原因

Your site takes 4+ seconds to load on mobile That's not a minor inconvenience -- every 1-second delay costs you 7% in conversions. Real revenue, just walking away. Think about what that adds up to over a year.
Your Lighthouse score is below 50, and Google absolutely knows it Core Web Vitals became a ranking factor back in 2021, so poor scores aren't just a performance problem -- they're actively dragging down your rankings while your competitors climb past you.
Your site was built on a WordPress page builder five years ago Honestly, Elementor and Divi generate such bloated code that no amount of caching plugins will save you. The problem isn't your server -- it's the framework itself.
60% of your traffic is mobile but your site was clearly designed desktop-first So mobile visitors land, can't tap the buttons, can't read the text, and bounce. And you're paying to send them there.
You've got no structured data, no schema markup, no rich snippets Meanwhile your competitors have FAQ schema and review stars taking up twice the SERP real estate you get. That's lost clicks you'll never see.
You can't tell which pages actually convert and which ones just burn through your ad spend No conversion tracking means every optimization decision is basically a guess. That's a fixable problem.

合规

Performance-First Build

Every redesign I do targets 94+ Lighthouse scores, sub-2-second Time to Interactive, and zero Cumulative Layout Shift. Built on Astro or Next.js with server-side rendering -- not page builders that quietly ship 3MB of unused JavaScript to every visitor.

SEO Migration Audit

Before we touch a single line of code, we do full URL mapping, a 301 redirect plan, structured data preservation, and internal link analysis. We've migrated sites with 10,000+ pages without losing a single ranking position. That planning phase isn't optional -- it's what separates a clean launch from a traffic disaster.

WCAG 2.1 AA Accessibility

Color contrast ratios, keyboard navigation, screen reader compatibility, alt text, ARIA labels, focus management -- it's all in scope. But here's the thing: we're not just checking boxes to pass an audit. We're building sites that actually work for everyone who visits them.

Structured Data and Schema

Organization, LocalBusiness, Service, FAQ, BreadcrumbList, and Article schema -- all implemented from day one, not bolted on later. Rich snippets that make your listings visibly stand out against every other result on the page.

Analytics and Conversion Tracking

Google Analytics 4, conversion events, heatmaps via PostHog, and custom dashboards so you always know which pages are earning their keep and which aren't. No more flying blind or waiting for your agency to pull a monthly PDF report.

Security Hardening

HTTPS with HSTS, Content Security Policy, XSS protection, rate limiting on forms, and dependency auditing. And if you're migrating off WordPress? We eliminate the plugin attack surface entirely -- that alone is worth it for most sites.

我们构建的内容

Design systems built in Figma with real type scales and token libraries

Your brand lives in a design system that scales as your business grows

Connect your CMS so editors publish without touching code

Your team updates content in WordPress or Sanity without developer tickets

Test every layout on actual iPhones and Android devices before launch

Your mobile visitors tap buttons that work and read text sized for phones

Ship semantic HTML with clean URLs and sitemaps from day one

Your pages rank because the SEO foundation exists before you even write content

Engineer sub-2s loads with Astro islands and zero-JS defaults

Your visitors convert faster because bloat doesn't slow their decision

Deliver before-and-after reports with Lighthouse and conversion data

Your stakeholders see exactly what the investment delivered in plain numbers

我们的流程

01

Free Audit

We start by analyzing your current site -- Lighthouse scores, Core Web Vitals, SEO health, conversion funnel, mobile experience, accessibility. You get a detailed report with specific recommendations. And honestly? That report is yours whether or not you end up hiring us.
Week 0
02

Strategy and Architecture

First, we define goals, choose the right tech stack, plan the URL structure, and map the content migration. Information architecture gets designed around your conversion goals -- not your org chart, not what's easiest for us to build.
Week 1
03

Design in Figma

Then we build out a bespoke design system and page layouts in Figma -- mobile and desktop both. You review and approve before any development starts. Two full rounds of revisions are included, and nothing moves forward until you're happy.
Week 2-3
04

Development and QA

Custom build on Astro or Next.js. CMS integration, form setup, analytics, structured data, accessibility testing -- all of it. Deployed to a staging environment so you can click around and break things before anything goes live.
Week 4-6
05

Launch + 30 Days Monitoring

DNS cutover with zero downtime, SEO redirects activated, then 30 days of Core Web Vitals monitoring, bug fixes, and performance tuning at no extra cost. Launch day isn't the end -- it's when we start watching the numbers.
Week 7-8
AstroNext.jsFigmaTypeScriptTailwind CSSSupabaseVercelWordPressSanityPayload CMS

常见问题

网站重新设计要花多少钱?

简单的营销网站和作品集起价$3,500,耗时4到6周。中等复杂度的网站(包含CMS集成、自定义表单和10到30页)的费用为$8,000到$15,000,耗时6到10周。复杂平台——电商、会员门户、多语言支持——的费用为$20,000到$40,000。我们在免费审计后提供固定费用报价。无小时制计费,无范围蔓延的惊喜。

网站重新设计需要多长时间?

大多数重新设计从启动到上线需要6到8周。简单网站?有时4周。具有电商或自定义功能的复杂构建需要10到14周。无论哪种方式,您在第2周就能看到可运行的原型,之后每周都有进度演示——而不是沉默一段时间后才有惊人的成果。

重新设计期间我会失去SEO排名吗?

不会——但仅仅是因为我们不会让这种情况发生。我们在做任何事情之前进行完整的SEO迁移审计。每个URL都已映射,每个重定向都已规划,每一条结构化数据都已保留或改进。我们已处理过索引页面超过10,000+的网站重新设计,并在过渡期间维持或提高了排名。大多数客户在90天内看到有机流量增长15到30%。

我应该重新设计还是从头开始?

这取决于具体情况,我们会直言不讳地告诉您。如果您当前的网站使用WordPress和页面生成器,Lighthouse评分低于50,从Astro或Next.js开始通常比尝试修复现有代码更快、更便宜。但如果您的网站具有强大的SEO权威性和1,000+个索引页面,谨慎的重新设计以保留URL结构是更明智的选择。我们先进行审计,然后推荐对您的具体情况真正有意义的方案。

切换期间的停机时间呢?

零停机时间——实际上很简单。我们在临时域名上构建新网站,测试一切(包括SEO重定向),然后进行DNS切换,该切换在5分钟内生效。您的旧网站将保持在线状态,直到确认新网站正常工作。我们已执行过数百次这样的操作,从未出现过问题。

我应该为重新设计使用什么CMS?

坦白说,这取决于启动后谁将编辑您的网站。如果您的团队已经了解WordPress并需要大量插件支持,WordPress很不错。Sanity或Payload CMS更适合自定义内容模型和更清晰的开发者体验。对于主要是静态内容的更简单的网站,带有markdown文件的Astro在长期维护中速度最快且成本最低。我们根据您的实际团队帮助您选择——而不是当前最流行的技术。

网站重新设计的ROI是多少?

我们的平均客户在90天内看到转化率提高3.2倍、页面加载速度提高60%和有机流量增加15到30%。以下是真正重要的数学计算:一次$12,000的重新设计将您每月5,000次访问的转化率从1%提高到3%,相当于每年额外增收$100,000+。我们从第一天开始跟踪ROI,所以您可以确切地看到价值来自哪里。

你们特别重新设计WordPress网站吗?

可以——实际上WordPress重新设计是我们最常见的项目。我们要么使用自定义主题和优化的托管在现代WordPress上重建,要么迁移到Astro或Next.js以适应那些确实已经超出WordPress能有效处理的网站。无论哪种方式,我们都处理完整的迁移:内容、SEO、表单、分析和所有第三方集成。

如何重新设计现有网站?

要重新设计现有网站,首先要分析当前性能指标以确定需要改进的领域。接下来,为重新设计建立明确的目标,例如改善用户体验或提高转化率。收集用户反馈以了解他们的需求和痛点。开发新的网站架构和线框图,重点关注直观导航和响应式设计。与设计师和开发人员协作,确保美学与您的品牌一致。在启动前充分测试重新设计的网站是否存在可用性问题,并在启动后监控分析以进一步优化设计。

网站的3秒法则是什么?

网站的3秒法则指的是访客评估您的网站的关键初始时刻。在这个简短的窗口内,您的网站应该清楚地传达其目的和价值。如果用户无法快速理解您的网站提供什么或发现它在视觉上没有吸引力,他们很可能会离开。根据Google的研究,在最初几秒内的加载缓慢或令人困惑的用户体验会导致更高的跳出率。因此,优先考虑快速加载时间和清晰的消息传递,以立即吸引用户。

Website Redesigns From ,500
Fixed-fee. Free audit. 30-day post-launch support included.
Get a Free Audit
Higher Education Website Redesign Guide

Get Your Free Redesign Audit

We will analyze your current site and send a detailed report within 48 hours.

Get a Free Redesign Audit
Get in touch

Let's build
something together.

Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

Get in touch →