A patient searches "orthopedic surgeon near me" and your practice vanishes below hospital systems and directory sites. Medical practice SEO rewires that visibility gap. Your Google Business Profile gets optimized per location — not templated across branches. Your service pages earn E-E-A-T signals through physician credentials, clinical citations, and condition-based schema that Google's algorithms actually trust. Your content engine publishes 2–4 patient-facing articles weekly under real MD bylines, not ghostwritten fluff. Your technical stack gets audited for HIPAA pixel risks that most agencies ignore. The outcome isn't just traffic — it's appointment requests from patients already searching for your specialty, in your zip code, ready to book. Without this, your practice loses 60–80% of local search volume to competitors who simply show up first.
プロジェクトが失敗する理由
コンプライアンス
Technical SEO Foundation
Content Engine Deployment
Link Building & Domain Authority
Competitor Intelligence
構築する内容
Validate every medical claim with clinical citations before publishing
Build physician author profiles with verifiable credentials and schema markup
Optimize each location's Google Business Profile with unique service descriptions
Audit analytics pixels and form handlers for inadvertent PHI exposure
Deploy hreflang tags for multilingual patient communities you serve
Map programmatic content across ICD codes and condition verticals
私たちのプロセス
Technical Audit & HIPAA-Aware Foundation
Keyword Strategy & Content Engine
Authority Building & Local Dominance
Compound Growth & Conversion
よくある質問
How much does healthcare SEO cost?
Healthcare SEO pricing depends on a few key factors — how many locations you have, which specialties you're targeting, and how competitive your markets are. Engagements start at $2,500/month and go up from there based on how much content you need, what's happening on the technical side, and the scope of link building involved. Multi-location hospital systems and telehealth platforms typically land somewhere in the $5,000–$12,000/month range. Before we quote anything, we run a free technical audit — that way the number we give you actually reflects your situation.
How does Google's YMYL framework affect healthcare SEO?
Your Money or Your Life pages — anything touching health decisions, diagnoses, or treatments — get held to the strictest E-E-A-T standards by Google's quality raters. And that matters more than most site owners realize. Thin content, anonymous authorship, missing credentials? Those aren't just quality issues. They actively suppress your rankings. Here's how we handle it. Every content piece gets structured with verified author bios, clinical citations, and schema markup for MedicalCondition and Physician entities. We also build in editorial review workflows that actually satisfy these standards — not just check a box.
Can you do local SEO for multi-location medical practices?
Yes. Multi-location SEO for healthcare is something we do a lot of, and we're good at it. For each service area, we build location-specific landing pages with clinical content that's actually unique — not the same page with a city name swapped in. Every Google Business Profile gets its own optimization and ongoing maintenance. We keep citations consistent across the directories that matter in healthcare: Healthgrades, Zocdoc, Vitals, WebMD. And we implement LocalBusiness and MedicalClinic schema where it counts. The short version? Each location page is treated as its own ranking asset.
Is your content HIPAA-compliant? Will it expose patient data?
Content itself — blog posts, service pages, FAQs — doesn't touch PHI, so HIPAA isn't a concern at the content layer. The places it actually matters are forms, analytics, and contact workflows. We work alongside your existing HIPAA-aligned infrastructure (or help you build one) to make sure no PHI ends up flowing through non-compliant analytics tags, tracking pixels, or form processors. We also steer clear of patient testimonials or case study content that could accidentally reference identifiable health information.
How long does it take to rank for high-intent medical keywords?
Competitive terms like 'orthopedic surgeon [city]' or 'telehealth platform for chronic care' usually start moving somewhere in months 3–6 of a well-run campaign. That's just the reality of how Google treats established niches. Long-tail condition and symptom queries — the ones that bring in your highest-intent visitors — tend to rank within 60–90 days when the technical foundation is solid. In month one, we go after quick-win keyword clusters while simultaneously building the domain authority you'll need to crack the harder terms. That second track plays out over a 6–12 month arc.
Do you produce medically accurate content, or do we have to write it ourselves?
We handle the full content pipeline — from first draft to final publish. The process works like this: AI-assisted drafting gets things moving quickly, then writers who actually know clinical topics do an editorial pass, followed by a compliance review for medical accuracy and citation sourcing. Before anything goes live, you or a designated clinician signs off. Simple. We also ghostwrite under a named physician's byline with appropriate disclosure. This matters more than most people realize — it's one of the cleaner ways to strengthen E-E-A-T signals in a space where Google is paying close attention to who's behind the content. A doctor's name on a well-sourced piece carries real weight. The auto-blogging engine runs at 2–4 pieces per week. Consistent output, handled.
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