Dental DSO Website Development

The patient-facing website is designed from the ground up to never touch PHI. Booking flows and patient intake forms route directly to HIPAA-compliant backends -- NexHealth, Dentrix Ascend, or a signed-BAA Supabase setup depending on your stack. The website itself stays out of PHI scope entirely, which keeps your compliance overhead low and makes audits pretty straightforward.

Yes -- and we've done it enough times to have a real process. For 20-50 practices, migration typically runs 8-12 weeks. We handle content export, URL mapping with 301 redirects, patient-form migration, and a cutover plan designed for zero downtime. You keep your SEO rankings because we preserve every URL and its associated backlinks. Nothing gets abandoned.

Practice managers can edit their location page -- hours, team bios, services, gallery, promos, accepted insurance -- without ever touching corporate content. Corporate controls branding, nav, privacy policy, and global messaging. Supabase RLS enforces the boundary at the database level, so it's not just a UI restriction that someone can work around.

Networks under 50 practices run $45K-$120K fixed-fee. 50-200 practices: $100K-$300K. 200+ practices is an enterprise engagement starting at $250K. Hosting runs $540 per year on Supabase plus Vercel at any scale -- replacing the $2K-$10K per month you're probably spending on WordPress hosting right now. That's the number that usually surprises people.

Yes -- NexHealth is the cleanest integration and honestly what we recommend by default for most DSOs. Booking, appointment sync, insurance verification, and patient messaging all run through their API and it's well-documented. Dentrix Ascend and Eaglesoft integrations are possible, but they're typically slower to wire up. We'll be straight with you about the timeline difference upfront.

Yes. A unified patient portal lets patients see availability across your entire network, book at the closest practice with the soonest open slot, and manage their full appointment history in one place. This is especially useful for DSOs where patients move between cities or need specialty care at a sister practice -- they don't want to feel like they're starting over with a new provider.

Every location page gets automated LocalBusiness and Dentist schema, per-practice NAP consistency, GBP API review sync, city-specific long-tail content templates, and structured data validation running in CI so nothing breaks at deploy. DSO clients we've launched have typically moved from page-5 local rankings to top-3 map-pack within 90 days. So the infrastructure matters more than most people realize.

We audit all of them -- find duplicate content, identify the URLs carrying real backlink equity, 301-redirect anything obsolete, and preserve what's worth keeping. Practices that previously ran separate domains often keep those domains active as redirects pointing to their new location page. You get the local backlink value without fragmenting your domain authority across a dozen separate sites.