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Local & Service Businesses
Online Sign-UpClass BookingLead Funnels

Gym Website Development

Your Gym's Website Loses Members Before They Ever Walk Through The Door

95+
Lighthouse Score
Speed sells memberships
3-5
Weeks to Launch
Staging in 48 hours
5,000+
Sites Built
12+ years experience
24/7
Member Sign-Up
Never miss a join
What Gym Website Development Fixes — And What It Ignores

A prospect lands on your site at 10:47pm. They scroll past your hero image, scan your class schedule PDF, tap the 'Contact Us' form — then close the tab. By morning, they've joined the gym whose site let them book a trial on the spot. Gym website development builds your facility's 24/7 sales tool: online membership sign-up, live class calendars synced to MindBody or Mindbody, transformation galleries that show real member results, and trial-offer funnels that capture leads while your staff is asleep. Your site becomes the thing that fills your 6am slots and converts browsers who will never call during business hours.

Waar projecten falen

Template gym website that looks like every other facility in the area No differentiation — prospects choose based on price alone
No online membership sign-up Prospects who find you at 10pm cannot join — by morning they have forgotten
Class schedule on a static PDF or separate platform Every redirect loses potential members. The schedule should live on your site
No lead capture funnel for free trials or day passes Website visitors leave without converting because there is no low-commitment entry point
Trainer and coach profiles missing or generic People buy people — invisible trainers get fewer personal training clients
Slow mobile experience 70% of gym searches are mobile. A slow site means they go to the gym that loads first

Compliance

Online Membership Sign-Up

Plan selection, Stripe payment, waiver signing, and automated welcome email. New members join from their phone in under 2 minutes.

Class Schedule & Booking

Live schedule synced with MindBody, Zen Planner, or PushPress. Members book, cancel, and waitlist directly on your site.

Trainer Profiles

Individual pages with photos, bios, certifications, specialties, and direct booking links for personal training sessions.

Lead Generation Pages

Free trial, 7-day pass, and transformation challenge landing pages with email capture and automated nurture sequences.

Facility Showcase

Photo and video galleries of equipment, group classes, locker rooms, and amenities. Virtual tours for remote decision-makers.

Local SEO & Google Maps

Target gym near me, fitness studio [city], and CrossFit [neighborhood] with structured data, local pages, and Google Business Profile.

Wat we bouwen

Display transformation galleries with before-and-after permission-based photo grids that outperform generic stock fitness imagery

Turn your strongest retention proof — member transformations — into the first thing prospects see when they land on your homepage

Publish daily WODs for CrossFit boxes with leaderboard integration, member tagging, and one-tap social sharing to Instagram Stories

Give your CrossFit community a reason to return daily: check the WOD, compare scores, tag their lift PRs, and share wins publicly

Post SEO-optimized workout and nutrition content that ranks for 'best shoulder exercises near me' and drives organic facility visits

Rank for the searches your ideal members are Googling at midnight: 'how to lose belly fat', 'beginner HIIT workouts', 'meal prep for muscle gain'

Build corporate wellness landing pages with team challenge sign-up, bulk membership forms, and employee discount calculators

Unlock a revenue channel most gyms ignore: corporate memberships that fill your off-peak hours and generate predictable monthly recurring revenue

Sell digital gift cards for memberships and personal training sessions, plus optional merch stores for branded apparel and supplements

Let members buy gift cards for friends during holiday shopping sprees — and upsell branded gear that turns your clients into walking billboards

Launch multi-location hubs with facility selectors, per-location schedules, pricing tables, trainer rosters, and amenity filters

Stop losing multi-location prospects who can't figure out which facility is closest or what classes each one offers — let them filter and compare in two taps

Ons proces

01

Facility Audit & Strategy

Review current site, competitor landscape, and membership funnel. Identify conversion gaps.
Week 1
02

Design & Content

Custom design that matches your gym culture. Facility photography direction, copy, and page architecture.
Week 2
03

Build & Integrations

Development, MindBody/PushPress integration, membership checkout, and lead capture funnels.
Week 3-4
04

SEO & Launch

Local SEO, Google Business Profile, performance audit, and go-live.
Week 5
Next.jsSupabaseVercelStripeMindBody API

Veelgestelde vragen

How much does a gym website cost?

Custom gym websites start at $3,500 for single-location facilities and range to $15,000 for multi-location chains with member portals and class booking engines. Fixed-fee.

Can members sign up and pay online?

Yes. Stripe-powered membership sign-up with plan selection, payment processing, and automated welcome emails. Members join 24/7 without visiting the front desk.

Do you integrate with gym management software?

We integrate with MindBody, Zen Planner, PushPress, Wodify, and most major platforms. Class schedules, memberships, and bookings stay in sync.

Can you build for CrossFit boxes specifically?

Yes. WOD publishing, leaderboards, community features, and competition pages. We understand the CrossFit culture and build for it specifically.

How do you help with lead generation?

Free trial landing pages, 7-day pass offers, and transformation challenge funnels designed to capture leads and convert them through automated email sequences.

How long does it take?

Most gym sites launch in 3-5 weeks. Multi-location builds with complex integrations take 6-8 weeks.

Gym Websites from $3,500
Fixed-fee. Booking + sign-up included. 30-day post-launch support.
See all packages →
Core Web Vitals OptimizationeCommerce DevelopmentNext.js DevelopmentWebsite Redesign

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