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200+ RedesignsCore Web VitalsConversion Optimization

Your Site Is Losing You $847 Every Day It Loads This Slowly

If you're a founder watching your ad spend vanish into a 6-second load time, you've reached the moment where cosmetic fixes stop working.

Your site takes 6 seconds to load. Your bounce rate is 68%. Your Lighthouse score is in the 40s. Visitors land, wait, leave, and buy from a competitor with a faster site. We have redesigned over 200 websites since 2014 -- not cosmetic facelifts, but ground-up rebuilds that measurably improve load time, conversion rate, and organic traffic. Every redesign ships with before-and-after metrics so you can see exactly what changed.

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94%
First Impressions Design-Based
Users form trust judgement in 50ms -- design determines it
38%
Users Leave Ugly Sites
If layout/content is unattractive -- Nielsen Norman Group
4-12wk
Redesign Timeline
From design system to full production rebuild
95+
Lighthouse Target
Post-redesign performance + accessibility benchmark
What a Redesign Actually Fixes -- And What It Doesn't Touch

Your homepage loads. Four seconds pass. The visitor's already gone. A redesign rewires the entire system -- not just swapping fonts or shuffling colors. Your navigation gets rebuilt around how buyers actually move through your funnel. Your mobile layout stops punishing the 60% of traffic hitting you on phones. Your images ship as WebP, your JavaScript loads only when needed, your CMS lets your team publish without begging developers. Schema markup goes live so Google shows your rich snippets instead of your competitor's. Load times drop under 2 seconds. Conversion paths get shorter. Your analytics finally show which pages earn their keep. But here's what it won't fix: unclear messaging, a confused value proposition, or a product nobody wants. A redesign makes a good offer convert faster -- it doesn't invent the offer for you.

Your Current Website May Be Costing You Customers

These are the issues we find in nearly every pre-redesign audit.

Your site takes 4+ seconds to load on mobile
Risk: That's not a minor inconvenience -- every 1-second delay costs you 7% in conversions. Real revenue, just walking away. Think about what that adds up to over a year.
Your Lighthouse score is below 50, and Google absolutely knows it
Risk: Core Web Vitals became a ranking factor back in 2021, so poor scores aren't just a performance problem -- they're actively dragging down your rankings while your competitors climb past you.
Your site was built on a WordPress page builder five years ago
Risk: Honestly, Elementor and Divi generate such bloated code that no amount of caching plugins will save you. The problem isn't your server -- it's the framework itself.
60% of your traffic is mobile but your site was clearly designed desktop-first
Risk: So mobile visitors land, can't tap the buttons, can't read the text, and bounce. And you're paying to send them there.
You've got no structured data, no schema markup, no rich snippets
Risk: Meanwhile your competitors have FAQ schema and review stars taking up twice the SERP real estate you get. That's lost clicks you'll never see.
You can't tell which pages actually convert and which ones just burn through your ad spend
Risk: No conversion tracking means every optimization decision is basically a guess. That's a fixable problem.

What Your Website Could Look Like

Custom-designed for your industry. No templates. No stock photos.

Example of an outdated website with cluttered layout, slow loading, and dated design
Before: Typical Outdated Website
Modern website redesign with clean layout, fast performance, and conversion-optimized design
After: Modern Redesign by Social Animal

How We Build This Right

Every safeguard, built in from Day 1.

Performance-First Build

Every redesign I do targets 94+ Lighthouse scores, sub-2-second Time to Interactive, and zero Cumulative Layout Shift. Built on Astro or Next.js with server-side rendering -- not page builders that quietly ship 3MB of unused JavaScript to every visitor.

SEO Migration Audit

Before we touch a single line of code, we do full URL mapping, a 301 redirect plan, structured data preservation, and internal link analysis. We've migrated sites with 10,000+ pages without losing a single ranking position. That planning phase isn't optional -- it's what separates a clean launch from a traffic disaster.

WCAG 2.1 AA Accessibility

Color contrast ratios, keyboard navigation, screen reader compatibility, alt text, ARIA labels, focus management -- it's all in scope. But here's the thing: we're not just checking boxes to pass an audit. We're building sites that actually work for everyone who visits them.

Structured Data and Schema

Organization, LocalBusiness, Service, FAQ, BreadcrumbList, and Article schema -- all implemented from day one, not bolted on later. Rich snippets that make your listings visibly stand out against every other result on the page.

Analytics and Conversion Tracking

Google Analytics 4, conversion events, heatmaps via PostHog, and custom dashboards so you always know which pages are earning their keep and which aren't. No more flying blind or waiting for your agency to pull a monthly PDF report.

Security Hardening

HTTPS with HSTS, Content Security Policy, XSS protection, rate limiting on forms, and dependency auditing. And if you're migrating off WordPress? We eliminate the plugin attack surface entirely -- that alone is worth it for most sites.

What We Build

Purpose-built features for your industry.

Design systems built in Figma with real type scales and token libraries

Your brand lives in a design system that scales as your business grows

Connect your CMS so editors publish without touching code

Your team updates content in WordPress or Sanity without developer tickets

Test every layout on actual iPhones and Android devices before launch

Your mobile visitors tap buttons that work and read text sized for phones

Ship semantic HTML with clean URLs and sitemaps from day one

Your pages rank because the SEO foundation exists before you even write content

Engineer sub-2s loads with Astro islands and zero-JS defaults

Your visitors convert faster because bloat doesn't slow their decision

Deliver before-and-after reports with Lighthouse and conversion data

Your stakeholders see exactly what the investment delivered in plain numbers

Built on a Modern, Secure Stack

AstroNext.jsFigmaTypeScriptTailwind CSSSupabaseVercelWordPressSanityPayload CMS

Our Development Process

From discovery to launch. Quality at every step.

01

Free Audit

Week 0

We start by analyzing your current site -- Lighthouse scores, Core Web Vitals, SEO health, conversion funnel, mobile experience, accessibility. You get a detailed report with specific recommendations. And honestly? That report is yours whether or not you end up hiring us.

02

Strategy and Architecture

Week 1

First, we define goals, choose the right tech stack, plan the URL structure, and map the content migration. Information architecture gets designed around your conversion goals -- not your org chart, not what's easiest for us to build.

03

Design in Figma

Week 2-3

Then we build out a bespoke design system and page layouts in Figma -- mobile and desktop both. You review and approve before any development starts. Two full rounds of revisions are included, and nothing moves forward until you're happy.

04

Development and QA

Week 4-6

Custom build on Astro or Next.js. CMS integration, form setup, analytics, structured data, accessibility testing -- all of it. Deployed to a staging environment so you can click around and break things before anything goes live.

05

Launch + 30 Days Monitoring

Week 7-8

DNS cutover with zero downtime, SEO redirects activated, then 30 days of Core Web Vitals monitoring, bug fixes, and performance tuning at no extra cost. Launch day isn't the end -- it's when we start watching the numbers.

Social Animal

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Website Redesigns From ,500

Fixed-fee. Free audit. 30-day post-launch support included. Get a Free Audit

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Frequently Asked Questions

Simple marketing sites and portfolios start at $3,500 and take 4 to 6 weeks. Mid-complexity sites with CMS integration, custom forms, and 10 to 30 pages run $8,000 to $15,000 over 6 to 10 weeks. Complex platforms -- ecommerce, member portals, multi-language support -- run $20,000 to $40,000. We quote fixed-fee after a free audit. No hourly billing, no scope creep surprises.
Most redesigns launch in 6 to 8 weeks from kickoff. Simple sites? Sometimes 4 weeks. Complex builds with ecommerce or custom functionality take 10 to 14 weeks. Either way, you're seeing a working prototype in week 2 and weekly progress demos after that -- not silence followed by a big reveal.
No -- but only because we don't let that happen. We run a full SEO migration audit before touching anything. Every URL mapped, every redirect planned, every piece of structured data preserved or improved. We've handled redesigns for sites with 10,000+ indexed pages and maintained or improved rankings through the transition. Most clients see a 15 to 30% organic traffic increase within 90 days.
It depends, and we'll be straight with you. If your current site is on WordPress with a page builder and your Lighthouse score is below 50, starting fresh on Astro or Next.js is usually faster and cheaper than trying to salvage the existing code. But if your site has solid SEO authority and 1,000+ indexed pages, a careful redesign that preserves the URL structure is the smarter call. We audit first, then recommend what actually makes sense for your situation.
Zero downtime -- pretty straightforward in practice. We build the new site on a staging domain, test everything including the SEO redirects, then do a DNS cutover that takes effect in under 5 minutes. Your old site stays live until the new one is confirmed working. We've done this hundreds of times and it's never been a problem.
Honestly, it depends on who's going to be editing the site after launch. WordPress is great if your team already knows it and needs lots of plugin support. Sanity or Payload CMS works better for custom content models and a cleaner developer experience. For simpler sites that are mostly static content, Astro with markdown files is the fastest and cheapest to maintain long-term. We help you choose based on your actual team -- not what's trendiest right now.
Our average client sees a 3.2x improvement in conversion rate, 60% faster page loads, and 15 to 30% more organic traffic within 90 days. Here's the math that actually matters: a $12,000 redesign that moves your conversion rate from 1% to 3% on 5,000 monthly visitors is worth $100,000+ in additional annual revenue. We track ROI from day one so you can see exactly where the value is coming from.
Yes -- and WordPress redesigns are actually our most common project. We either rebuild on modern WordPress with a custom theme and optimized hosting, or migrate to Astro or Next.js for sites that have genuinely outgrown what WordPress can do efficiently. Either way, we handle the full migration: content, SEO, forms, analytics, and all your third-party integrations.
To redesign an existing website, start by analyzing current performance metrics to identify areas for improvement. Next, establish clear goals for the redesign, such as improved user experience or increased conversion rates. Gather user feedback to understand their needs and pain points. Develop a new site architecture and wireframes, focusing on intuitive navigation and responsive design. Collaborate with designers and developers to ensure the aesthetic aligns with your brand. Test the redesigned website extensively for usability issues before launching, and monitor analytics post-launch to refine the design further.
The 3-second rule for websites refers to the critical initial moments a visitor spends evaluating your site. In this brief window, your website should clearly communicate its purpose and value. If users cannot quickly understand what your site offers or find it visually appealing, they are likely to leave. According to research by Google, a slow or confusing user experience in those first few seconds can lead to higher bounce rates. Therefore, prioritize fast loading times and clear messaging to engage users immediately.
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