Your listing goes live on your site, syndicates to the MLS, and within hours Zillow outranks you for your own property address. That's not an algorithm bug—it's the cost of duplicate content at scale. Real estate SEO rebuilds your site's technical foundation so Google indexes your inventory correctly, publishes hyperlocal content that portals can't afford to write, and captures buyer intent at every stage of the research cycle. Without canonical controls, your 500-listing site becomes 500 chances for Google to pick someone else's version. Without neighborhood content, you're invisible to the 70% of searchers who aren't ready to tour yet. Your site either becomes the authority for your market, or it stays buried under aggregator brands that don't close deals.
Waar projecten falen
Compliance
Technical SEO Foundation
Content Engine Deployment
Link Building & Authority
Competitor Intelligence
Wat we bouwen
Build canonical frameworks that stop MLS syndication from turning your listings into duplicate content liabilities
Deploy crawl budget controls so Google indexes property pages instead of wasting resources on pagination and filter URLs
Publish 2–4 hyperlocal articles weekly targeting neighborhood, school district, and market trend keywords portals ignore
Optimize property detail pages for sub-3-second mobile load times using lazy-loaded image galleries and deferred MLS data
Implement RealEstateListing schema on every property page so Google understands price, status, and agent attribution
Structure location-specific landing pages with unique NAP data, Google Business Profile links, and conversion-optimized CTAs
Ons proces
Technical Audit & MLS Architecture Fix
Keyword Strategy & Content Engine
Authority Building & Local Dominance
Compound Traffic & Lead Optimization
Veelgestelde vragen
How much does real estate SEO cost?
Real estate SEO pricing depends on your specific situation — market size, how many listing pages you're running, how competitive your area is, and whether you need multilingual or multi-location coverage. Most engagements start around $2,500/month for single-market agents or small brokerages. From there, costs scale up for multi-city portals or franchise networks. Makes sense when you think about it. Every project kicks off with a technical audit. That way, what we quote reflects the actual work involved — not whatever a pre-built package tier happens to include.
Can you compete with Zillow and Realtor.com for SEO?
Not head-to-head on broad terms like 'homes for sale' — but that's not the right battle. Independent sites win by owning hyperlocal keywords: specific neighborhoods, school districts, condo buildings, zip codes, and long-tail buyer intent queries that the portals treat as afterthoughts. We map your keyword strategy around these gaps and build content authority around them systematically.
How does schema markup help real estate SEO?
Schema markup tells Google exactly what's on your listing pages — property type, price, address, number of bedrooms, availability status. When you implement RealEstateListing and LocalBusiness schema correctly, you can trigger rich results in SERPs, lift click-through rates, and get pages indexed and re-indexed faster as listings change. We do this in every real estate engagement. It's not an upsell — it's just the baseline.
How do you handle SEO for sites with thousands of MLS listings?
High-volume listing sites come with their own set of headaches: duplicate content from syndicated MLS data, thin pages on expired listings, crawl budget getting eaten up, and URLs that won't stay stable as listings flip from active to sold. We've built solutions for all of it — canonical strategy for syndicated content, redirect frameworks for expired listings, crawl budget prioritization, and structured content that actually makes your listing pages stand out from the identical copies sitting on competing portals.
How long before real estate SEO produces leads?
For a technically solid site in a mid-competitive market, you're usually looking at 3–4 months before organic leads start moving in any meaningful way. High-competition metros — New York, Miami, Los Angeles — that timeline stretches to 6–9 months for your core terms. That said, long-tail and neighborhood-level content can start pulling in leads as early as month 2. We report on leading indicators every month: rankings movement, crawl health, content indexation, and click-through rates. You'll always know exactly where things stand.
Do you offer multilingual real estate SEO?
Yes. Markets like Miami, Los Angeles, Houston, and New York have huge buyer populations searching in Spanish, Portuguese, Mandarin, and French — and most agencies completely fumble this. We build hreflang-compliant multilingual architectures, translate and localize content (not just run it through a machine), and optimize separately for how each language's audience actually searches. That last part matters more than people realize. It's a real competitive advantage, and frankly, very few agencies get the execution right.
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