Your Customs Site Loses Shippers Before They Call You
If you're a customs broker watching inbound leads ghost after quote requests, your site is the friction point.
We build websites for customs brokers and 3PL warehouses -- secure document portals, HS code programmatic SEO, and compliance-ready client dashboards included.
A shipper lands on your competitor's HS 8517.62.00 page. They scan the duty rate, read the classification notes, click the instant quote form -- and your phone never rings. That's programmatic SEO at work. A customs broker website pulls together secure document portals, automated HS code classification pages, client dashboards, and tariff lookup tools into one compliance-ready platform. Next.js generates thousands of commodity-specific landing pages straight from Harmonized System data, capturing organic traffic for every tariff code your brokerage handles. What you end up with isn't a digital business card -- it's a lead generation engine that runs while your team sleeps.
What is holding your current website back?
Common gaps we find in nearly every audit.
What Your Website Could Look Like
Custom-designed for your industry. No templates. No stock photos.
How We Build This Right
Every safeguard, built in from Day 1.
Secure Document Portal
Role-based access for importers, exporters, and brokers to upload and retrieve commercial invoices, packing lists, bills of lading, and CBP entry packets. Every document interaction gets a full audit trail -- nothing slips through unlogged.
HS Code Programmatic SEO
Auto-generate optimized landing pages for every 6-digit or 10-digit HTS code your brokerage handles. Each page pulls duty rates, commodity descriptions, and related tariff schedules directly from structured data. No writer needed.
Tariff Lookup Engine
A client-facing search tool that returns duty rates, trade remedy information, and admissibility requirements by HS code or keyword. It's backed by a PostgreSQL database that updates with every HTSUS revision, so your data's never stale.
Client Shipment Dashboard
A real-time tracking interface for 3PL warehouse clients showing inbound shipments, inventory levels, and outbound order status. Connects to your WMS and TMS through their existing APIs.
Entry Filing Status Tracker
Clients check customs entry status, view estimated duty amounts, and download liquidation notices without calling your office. That alone can cut support volume by up to 60% -- we've seen it happen.
CBP & CTPAT Compliance Features
Security protocols built in and aligned with C-TPAT requirements. SSL encryption, SOC 2-ready infrastructure, and access controls that hold up under CBP audit scrutiny.
What We Build
Purpose-built features for your industry.
Clients call for every document because your site has no portal
Automated HS code pages deploy at build time with unique descriptions and instant load speeds
Zero HS code pages means competitors capture every tariff search
Drag-and-drop portal for bills of lading, ISF filings, and proof of delivery with version history
Unsecured email attachments expose sensitive CBP entry data
Self-service onboarding forms capture shipper details and route compliance data to your ops team
Shippers can't track inventory without calling your warehouse
English, Spanish, and Mandarin variants serve North American and Asian trade lanes
Slow mobile load times tank your Core Web Vitals and rankings
Webhook integrations sync leads and shipment data with Salesforce, Magaya, and CargoWise
Manual content creation can't compete with 10,000 auto-generated HTS pages
Dynamic XML sitemaps and JSON-LD schema index your full HS code library without manual work
Built on a Modern, Secure Stack
Our Development Process
From discovery to launch. Quality at every step.
Trade Data Audit
Week 1We start by taking stock of your service lines, HS code coverage, document workflows, and client portal requirements. We map your tariff data sources and figure out where programmatic SEO will move the needle most.
Architecture & Data Modeling
Week 2–3Next, we design the database schema for HS codes, document storage, and client accounts. We define page templates for programmatic generation and build portal wireframes for document exchange -- nothing gets built without you signing off on the structure first.
Build & Integrate
Week 4–7Then we build the Next.js site -- document portal, HS code page generator, tariff lookup engine, and 3PL dashboard. We wire everything up to your CRM, WMS, and tariff data feeds.
Compliance Review & QA
Week 8Before launch, we run a security audit on document portal access controls, penetration testing, cross-browser testing, and Lighthouse performance validation across all programmatic pages. No shortcuts here.
Launch & Index
Week 9–10We deploy to Vercel's edge network, submit sitemaps covering all HS code pages, monitor indexing velocity, and train your team on portal administration so they're not dependent on us for day-to-day operations.
Ready to discuss your your customs site loses shippers before they call you project?
Get a free quoteFrequently Asked Questions
Explore related industries
200+ employee company? Complex multi-tenant, auction, or multi-location requirement? We have a dedicated enterprise capability track.
Get Your Free Logistics Site Assessment
We'll review your current site, HS code coverage, and portal needs--then deliver a quote within 24 hours.
Let's build
something together.
Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.