Your Solar Leads Cost $180 Each and Close at 4%. You Need Your Own Platform.
If you're a solar installer paying Angi and EnergySage for shared leads, you've already lost the sale before your first call.
Custom-built marketplace platforms that match solar shoppers with certified installers, generate exclusive leads, and drive revenue through every connection.
A homeowner types their zip code and your platform fires a geospatial query that returns ranked, available installers in under 200ms. That's the first interaction. Then your system captures project details, routes exclusive leads to vetted contractors, and triggers automated nurture sequences that keep them warm until contract signature. Generic lead aggregators sell the same contact to five companies -- your close rate craters below 10% while cost-per-acquisition climbs past $400. A purpose-built marketplace gives your business control over lead exclusivity, installer verification, geographic accuracy, and revenue attribution. Every competitor using Angi or EnergySage is fighting over shared leads. Your platform owns the entire funnel instead.
What is holding your current website back?
Common gaps we find in nearly every audit.
What Your Website Could Look Like
Custom-designed for your industry. No templates. No stock photos.
How We Build This Right
Every safeguard, built in from Day 1.
Geo-Targeted Installer Matching
PostGIS-powered service area matching connects homeowners with installers who actually serve their zip code. Sub-200ms search results with radius, polygon, and drive-time boundaries.
Exclusive Lead Routing
Every lead routes to a single installer or a controlled auction -- never sold to five competitors at once. Real-time delivery via webhook, SMS, and CRM push.
Installer Verification System
License validation, insurance verification, and review aggregation built into every installer profile. Homeowners see the trust signals before they ever touch a form.
Multi-Revenue Monetization
Pay-per-lead, subscription tiers, premium listings, featured placement -- all managed from one admin dashboard. Stripe Connect handles installer payouts and billing.
SEO-Optimized Directory Pages
Programmatic city and state landing pages target 'solar installers near me' at scale. Each page is server-rendered with structured data for local search dominance.
Lead Quality Scoring
Automated qualification based on roof ownership, utility provider, credit profile, and project timeline. Installers only pay for leads that actually match their criteria.
What We Build
Purpose-built features for your industry.
Stop shared lead distribution that forces installers to compete against four others for the same homeowner
Homeowners see matched, ranked installers with live availability and pricing indicators in under 200ms
Fix geographic matching so homeowners never see installers 90 miles outside their service area
Installers manage profiles, budgets, lead acceptance, analytics, and homeowner responses through a self-service portal
Build installer vetting and review systems that create consumer trust instead of relying on unverified listings
Side-by-side quote comparison shows system size, equipment specs, warranties, financing, and verified customer reviews
Replace bloated WordPress sites that add 300ms of latency to every zip code search query
Drip email and SMS sequences nurture homeowners from search to signed contract and lift platform-attributed close rates
Eliminate email-based lead delivery that keeps response times above 5 minutes and kills 80% of contact rates
Post-installation review collection with photo verification and sentiment analysis builds installer credibility automatically
Move past one-dimensional pay-per-lead pricing that ignores recurring revenue from subscriptions and premium tiers
Real-time dashboards track lead volume, revenue per zip code, installer performance, and conversion funnels across your entire network
Built on a Modern, Secure Stack
Our Development Process
From discovery to launch. Quality at every step.
Marketplace Strategy & Data Model
Week 1-2We map your revenue model, define the lead routing logic, installer tiers, and geographic coverage. The database schema is designed around PostGIS from the start, built for spatial queries at scale.
Core Platform Build
Week 3-5Installer onboarding, homeowner search flow, lead capture forms, and geo-matching engine built in Next.js with Supabase. Stripe Connect integrated for payments.
SEO & Programmatic Pages
Week 5-7City-level and state-level directory pages generated programmatically -- structured data, internal linking, unique content targeting local solar search intent.
Dashboards & Integrations
Week 7-9Installer self-service portal, admin analytics dashboard, CRM webhooks for HubSpot and Salesforce, and real-time lead delivery via Twilio SMS and email.
Launch, Seed & Optimize
Week 9-11Platform deployed to the Vercel edge network. We handle initial installer onboarding, lead quality monitoring, and conversion rate optimization through the first 30 days post-launch.
Ready to discuss your your solar leads cost $180 each and close at 4%. you need your own platform. project?
Get a free quoteFrequently Asked Questions
Explore related industries
200+ employee company? Complex multi-tenant, auction, or multi-location requirement? We have a dedicated enterprise capability track.
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We'll deliver a quote within 24 hours.
Let's build
something together.
Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.