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SEO & Local Search
Local SEOGoogle Business ProfileProperty Schema

Real Estate SEO für Makler und Maklerbüros

Deine Immobilien ranken nicht — deshalb kappt Zillow die Leads statt dir

1,389%
Avg SEO ROI
Real estate vertical
96%
Buyers Start Online
Google-first searches
30%+
Map Pack Influence
From optimized GBP
72%
Mobile Searches
Mobile-first required
What Real Estate SEO Actually Fixes — And What Gets You Filtered

A buyer types '3-bedroom homes near Lincoln Park' into Google. Your brokerage has twelve active listings there, but Zillow's page loads first. That's the filtering problem real estate SEO solves. Your site needs Google Business Profile optimization, property schema that AI tools can parse, neighbourhood landing pages targeting block-level intent, NAP citation cleanup across seventy directories, and a review velocity that signals trust. Miss any one pillar and Google quietly demotes your listings below aggregators who did the work. Get it right and your phone rings with qualified sellers and buyers who found you organically — zero ad spend, compounding monthly traffic, leads that don't evaporate when you pause the campaign.

Wo Projekte scheitern

Your brokerage isn't showing up in the Google Map Pack for local property searches That means you're handing 30%+ of clicks to competitors who simply took the time to optimize their Google Business Profile.
No neighbourhood or area pages targeting hyper-local buyer intent Zillow, Rightmove, and the aggregator portals are picking up organic traffic that should be coming to you.
NAP inconsistencies scattered across 50+ directories and listing sites Google sees conflicting signals and quietly suppresses your local rankings.
No property schema on listing pages Search engines can't generate rich snippets, and AI tools skip your content entirely.
Few or no Google reviews — and the ones you do have go unanswered Buyers pick agents with 4.8+ stars and active review profiles over you, every time.
You're running entirely on paid ads for lead generation Cost per lead keeps climbing while organic competitors build compounding traffic you can't touch.

Compliance

Google Business Profile Optimization

We fully configure your GBP — precise categories, service areas, Q&A, weekly posts, geotargeted photos. That one profile drives over 30% of your map pack ranking signals.

Neighbourhood & Area Pages

Dynamic, content-rich landing pages for every target locale: schools, amenities, transport links, lifestyle data. Each page goes after long-tail queries like 'homes near top-rated schools in [area]'.

Property Schema Markup

JSON-LD structured data for RealEstateAgent, House, and ApartmentComplex types — price, location, images, availability. This powers rich snippets and gives AI search engines data they can actually use.

NAP Citation Management

We audit and build consistent Name, Address, Phone citations across 100+ directories — Yelp, Bing Places, Apple Maps, Yell.com, FreeIndex, and more. Citation consistency is a direct prominence signal, full stop.

Review Generation & Response

Automated review request workflows and response templates aimed at hitting 4.8+ stars. Reviews shape traditional rankings and how AI tools and LLMs recommend agents — it's not just about social proof anymore.

Core Web Vitals & Mobile Speed

72% of home buyers start on mobile. We engineer sub-2.5s LCP, responsive layouts, and optimized IDX integrations. Speed affects rankings and conversions — both matter, neither's optional.

Was wir bauen

Target block-level buyer intent with hyper-local keyword research validated against paid search conversion data

Your brokerage appears in the Map Pack for every neighbourhood you serve instead of getting buried on page three

Embed interactive neighbourhood maps showing school ratings, walkability scores, and transit layers that keep visitors engaged

Organic traffic from hyper-local property searches flows directly to your site instead of feeding Zillow's lead funnel

Structure property content so ChatGPT and Google AI Overviews extract and cite your listings in conversational results

NAP consistency across directories tells Google your business is legitimate and stops the quiet ranking suppression

Render spiderable IDX listings that search engines can actually crawl instead of JavaScript-blocked inventory

Property schema generates rich snippets that pull buyers straight to your listings and feeds AI search tools the data they need

Reverse-engineer top-ranking competitors to uncover content gaps, backlink sources, and GBP optimization weaknesses

A steady stream of Google reviews with agent responses builds social proof that converts searchers into scheduled showings

Track qualified lead volume, cost per acquisition, and revenue attribution in monthly dashboards that ignore vanity metrics

Lead generation runs on compounding organic traffic that doesn't vanish the second you pause your ad spend

Unser Prozess

01

Audit & Market Analysis

We audit your site, GBP, citations, reviews, and competitor landscape. We map buyer intent patterns specific to your US or UK market and go after the highest-ROI opportunities first.
Week 1-2
02

Technical Foundation

We fix Core Web Vitals, implement property schema, sort out NAP inconsistencies across directories, and configure your GBP with the right categories and service areas.
Week 2-4
03

Neighbourhood Pages & Content

We build 10–20 hyper-local area pages targeting lifestyle queries. Each one includes structured data, interactive maps, school info, and market stats — the kind of content that keeps compounding traffic over time.
Week 4-8
04

Citations, Reviews & Link Building

We submit to 100+ citation directories, deploy automated review request workflows, and lock in local backlinks from community organizations and real estate publications.
Week 6-10
05

Optimize, Report & Scale

We track lead quality and revenue attribution every month. New keyword targets get validated with PPC before we scale SEO. Neighbourhood coverage expands based on conversion data, not gut feel.
Ongoing
Next.jsSupabaseVercelGoogle Business Profile APIJSON-LD SchemaSemrushAhrefsGoogle Search Console

Häufige Fragen

Wie lange dauert es, bis Real Estate SEO Ergebnisse zeigt?

Frühe Map-Pack-Verbesserungen zeigen sich typischerweise 4–8 Wochen nach GBP-Optimierung und Citation-Bereinigung. Nachbarschaftsseiten beginnen normalerweise innerhalb von 2–3 Monaten, für Long-Tail-Queries zu ranken. Wettbewerbsintensive Head Terms wie "Immobilienmakler [Stadt]" können 6–12 Monate dauern, je nachdem wie gesättigt der Markt ist. Wir validieren hochwertige Keywords zuerst mit Paid Search — so wissen wir, dass echte Nachfrage vorhanden ist, bevor wir investieren.

Was sind Nachbarschaftsseiten und warum sind sie wichtig?

Nachbarschaftsseiten sind dedizierte Landing Pages zu hyperlokal relevanten Käufer-Anfragen wie "Häuser in der Nähe von Top-Schulen in Kreuzberg" oder "Nachbarschaften mit hoher Laufbarkeit in Berlin". Sie enthalten strukturierte Daten, interaktive Karten, Schulbewertungen und Marktstatistiken. Diese Seiten generieren Long-Tail-Traffic, den Aggregatoren routinemäßig verpassen — und konvertieren 2–3x besser als generische Inserat-Seiten, weil sie exakt das widerspiegeln, was spezifische Käufer tatsächlich suchen.

Wie hilft Property-Schema-Markup beim Real Estate SEO?

Property-Schema nutzt JSON-LD strukturierte Daten, um Suchmaschinen exakt zu zeigen, was in deinen Inseraten vorhanden ist — Preis, Lage, Zimmer, Verfügbarkeit, Bilder. Das aktiviert Rich Snippets, die Immobilien-Details direkt in den Suchergebnissen anzeigen und die Click-Through-Rate erhöhen. Und 2026 speisen diese Daten auch KI-Tools wie ChatGPT und Google AI Overviews, sodass deine Inserate in conversational Search zitierbar sind.

Gibt es Unterschiede zwischen Real Estate SEO in den USA und Großbritannien?

US-Real-Estate-SEO bedeutet, gegen Zillow und Realtor.com anzutreten über IDX-Integrationen und MLS-Daten. UK-Makler konkurrieren gegen Rightmove und Zoopla, was Portal-Gap-Strategien und Citations auf Yell.com und FreeIndex statt Yelp erfordert. UK-Schema sollte auch EPC-Ratings einschließen. Beide Märkte benötigen GBP-Optimierung, aber UK-Agenten erzielen oft bessere Ergebnisse mit Trustpilot-Bewertungen zusätzlich zu Google Reviews.

Wie wichtig sind Google-Bewertungen für Immobilienmakler?

Bewertungen sind wichtiger, als die meisten Makler denken. Sie beeinflussen Map-Pack-Rankings und Käufer-Vertrauen — und 2026 berücksichtigen KI-Suchtools die Review-Stimmung bei Agenten-Empfehlungen. Makler mit 4,8+ Sternen und 50+ Bewertungen ranken konstant besser als jene mit weniger Profilen. Wir setzen automatisierte Review-Request-Workflows und Response-Protokolle ein, um dein Review-Profil kontinuierlich aufzubauen — ohne dass es wie eine Kampagne wirkt.

Kann ich Real Estate SEO selbst machen oder brauche ich eine Agentur?

Solo-Makler können die Basics bewältigen: GBP beanspruchen, NAP konsistent halten, um Bewertungen bitten. Aber server-gerenderete Nachbarschaftsseiten mit richtigem Schema, Management von 100+ Citations und Core Web Vitals Fixes erfordern echte Entwicklerarbeit. Plattformen wie Real Geeks (~50 €/Monat) sind ein sinnvoller Einstieg. Maklerbüros, die über mehrere Märkte konkurrieren, erhalten üblicherweise besseren ROI von einer Agentur, die technisches SEO mit Custom Development kombiniert.

Real Estate SEO from $6,000
Fixed-fee setup. Ongoing retainers from $2,500/mo. 30-day post-launch support included.
See all packages →
Next.js DevelopmentCore Web Vitals OptimizationCore Web Vitals: Complete Guide 2026

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