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SEO & Local Search

Local SEOGoogle Business ProfileProperty Schema

Real Estate SEO voor Makelaars & Makelaarskantoren

Je aanbiedingen ranken niet — dus Zillow vangt de lead in plaats daarvan

1,389%

Avg SEO ROI

Real estate vertical

96%

Buyers Start Online

Google-first searches

30%+

Map Pack Influence

From optimized GBP

72%

Mobile Searches

Mobile-first required

What Real Estate SEO Actually Fixes — And What Gets You Filtered

A buyer types '3-bedroom homes near Lincoln Park' into Google. Your brokerage has twelve active listings there, but Zillow's page loads first. That's the filtering problem real estate SEO solves. Your site needs Google Business Profile optimization, property schema that AI tools can parse, neighbourhood landing pages targeting block-level intent, NAP citation cleanup across seventy directories, and a review velocity that signals trust. Miss any one pillar and Google quietly demotes your listings below aggregators who did the work. Get it right and your phone rings with qualified sellers and buyers who found you organically — zero ad spend, compounding monthly traffic, leads that don't evaporate when you pause the campaign.

Waar projecten falen

Your brokerage isn't showing up in the Google Map Pack for local property searches That means you're handing 30%+ of clicks to competitors who simply took the time to optimize their Google Business Profile.

No neighbourhood or area pages targeting hyper-local buyer intent Zillow, Rightmove, and the aggregator portals are picking up organic traffic that should be coming to you.

NAP inconsistencies scattered across 50+ directories and listing sites Google sees conflicting signals and quietly suppresses your local rankings.

No property schema on listing pages Search engines can't generate rich snippets, and AI tools skip your content entirely.

Few or no Google reviews — and the ones you do have go unanswered Buyers pick agents with 4.8+ stars and active review profiles over you, every time.

You're running entirely on paid ads for lead generation Cost per lead keeps climbing while organic competitors build compounding traffic you can't touch.

Compliance

Google Business Profile Optimization

We fully configure your GBP — precise categories, service areas, Q&A, weekly posts, geotargeted photos. That one profile drives over 30% of your map pack ranking signals.

Neighbourhood & Area Pages

Dynamic, content-rich landing pages for every target locale: schools, amenities, transport links, lifestyle data. Each page goes after long-tail queries like 'homes near top-rated schools in [area]'.

Property Schema Markup

JSON-LD structured data for RealEstateAgent, House, and ApartmentComplex types — price, location, images, availability. This powers rich snippets and gives AI search engines data they can actually use.

NAP Citation Management

We audit and build consistent Name, Address, Phone citations across 100+ directories — Yelp, Bing Places, Apple Maps, Yell.com, FreeIndex, and more. Citation consistency is a direct prominence signal, full stop.

Review Generation & Response

Automated review request workflows and response templates aimed at hitting 4.8+ stars. Reviews shape traditional rankings and how AI tools and LLMs recommend agents — it's not just about social proof anymore.

Core Web Vitals & Mobile Speed

72% of home buyers start on mobile. We engineer sub-2.5s LCP, responsive layouts, and optimized IDX integrations. Speed affects rankings and conversions — both matter, neither's optional.

Wat we bouwen

Target block-level buyer intent with hyper-local keyword research validated against paid search conversion data

Your brokerage appears in the Map Pack for every neighbourhood you serve instead of getting buried on page three

Embed interactive neighbourhood maps showing school ratings, walkability scores, and transit layers that keep visitors engaged

Organic traffic from hyper-local property searches flows directly to your site instead of feeding Zillow's lead funnel

Structure property content so ChatGPT and Google AI Overviews extract and cite your listings in conversational results

NAP consistency across directories tells Google your business is legitimate and stops the quiet ranking suppression

Render spiderable IDX listings that search engines can actually crawl instead of JavaScript-blocked inventory

Property schema generates rich snippets that pull buyers straight to your listings and feeds AI search tools the data they need

Reverse-engineer top-ranking competitors to uncover content gaps, backlink sources, and GBP optimization weaknesses

A steady stream of Google reviews with agent responses builds social proof that converts searchers into scheduled showings

Track qualified lead volume, cost per acquisition, and revenue attribution in monthly dashboards that ignore vanity metrics

Lead generation runs on compounding organic traffic that doesn't vanish the second you pause your ad spend

Ons proces

Audit & Market Analysis

We audit your site, GBP, citations, reviews, and competitor landscape. We map buyer intent patterns specific to your US or UK market and go after the highest-ROI opportunities first.

Week 1-2

Technical Foundation

We fix Core Web Vitals, implement property schema, sort out NAP inconsistencies across directories, and configure your GBP with the right categories and service areas.

Week 2-4

Neighbourhood Pages & Content

We build 10–20 hyper-local area pages targeting lifestyle queries. Each one includes structured data, interactive maps, school info, and market stats — the kind of content that keeps compounding traffic over time.

Week 4-8

Citations, Reviews & Link Building

We submit to 100+ citation directories, deploy automated review request workflows, and lock in local backlinks from community organizations and real estate publications.

Week 6-10

Optimize, Report & Scale

We track lead quality and revenue attribution every month. New keyword targets get validated with PPC before we scale SEO. Neighbourhood coverage expands based on conversion data, not gut feel.

Ongoing

Next.jsSupabaseVercelGoogle Business Profile APIJSON-LD SchemaSemrushAhrefsGoogle Search Console

Veelgestelde vragen

Hoe lang duurt het voordat real estate SEO resultaten toont?

Early map pack improvements verschijnen meestal binnen 4–8 weken na GBP-optimalisatie en citaatopschoning. Buurtpagina's beginnen doorgaans binnen 2–3 maanden te ranken voor long-tail queries. Competitieve hoofdtermen zoals 'makelaar [stad]' kunnen 6–12 maanden duren, afhankelijk van hoe druk de markt is. We valideren hoogwaardige trefwoorden eerst met betaalde zoekopdrachten — zodat we zeker weten dat echte vraag bestaat voordat we erin investeren.

Wat zijn buurtpagina's en waarom zijn ze belangrijk?

Buurtpagina's zijn speciale landingspagina's rond hyperlocale kopersqueries zoals 'huizen dicht bij topscholen in Shoreditch' of 'loopbare wijken in Austin.' Ze bevatten structured data, interactieve kaarten, schoolbeoordelingen en marktstatistieken. Deze pagina's trekken long-tail traffic aan die aggregators regelmatig missen — en ze converteren 2–3x beter dan generieke aanbiedingspagina's omdat ze exact aansluiten bij wat specifieke kopers zoeken.

Hoe helpt property schema markup bij vastgoed-SEO?

Property schema gebruikt JSON-LD structured data om zoekmachines precies te vertellen wat in je aanbiedingen staat — prijs, locatie, slaapkamers, beschikbaarheid, afbeeldingen. Dit maakt rich snippets mogelijk met eigendomsgegevens rechtstreeks in zoekresultaten, wat de click-through rate verhoogt. En in 2026 voeden schema's ook AI-tools zoals ChatGPT en Google AI Overviews, waardoor je aanbiedingen citeerbaan worden in conversationeel zoeken.

Wat is het verschil tussen vastgoed-SEO in de VS vs UK?

Vastgoed-SEO in de VS betekent het opnemen tegen Zillow en Realtor.com via IDX-integraties en MLS-gegevens. UK-makelaars worden geconfronteerd met dominantie van Rightmove en Zoopla, wat 'portal gap'-strategieën en citaten op Yell.com en FreeIndex vereist in plaats van Yelp. UK schema moet ook EPC-ratings bevatten. Beide markten hebben GBP-optimalisatie nodig, maar UK-makelaars krijgen meestal meer grip van Trustpilot-beoordelingen naast Google-reviews.

Hoe belangrijk zijn Google-beoordelingen voor vastgoedmakelaars?

Beoordelingen zijn belangrijker dan de meeste makelaars beseffen. Ze beïnvloeden map pack rankings en koopervertrouwen — en in 2026 houden AI-zoektools rekening met beoordelingssentiment bij het aanbevelen van makelaars. Makelaars met 4,8+ sterren en 50+ beoordelingen rankken consistent hoger dan die met dunnerere profielen. We zetten geautomatiseerde workflows voor beoordelingsaanvragen en antwoordprotocollen in om je beoordelingsprofiel stap voor stap op te bouwen zonder dat het als een campagne aanvoelt.

Kan ik vastgoed-SEO zelf doen of heb ik een bureau nodig?

Eenmansmakelaars kunnen de basis aanpakken: claim je GBP, houd NAP consistent, vraag om beoordelingen. Maar server-rendered buurtpagina's met correcte schema's bouwen, 100+ citaten beheren en Core Web Vitals repareren vergt echt ontwikkelaarswerk. Platforms zoals Real Geeks (€299/mnd) zijn een redelijk beginpunt. Makelaarskantoren die over meerdere markten concurreren krijgen doorgaans beter ROI van een bureau dat technische SEO combineert met custom development.

Real Estate SEO from $6,000

Fixed-fee setup. Ongoing retainers from $2,500/mo. 30-day post-launch support included.

See all packages →

Next.js Development Core Web Vitals Optimization Core Web Vitals: Complete Guide 2026

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