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Food & Beverage

Brewery WebsitesOnline Beer SalesTaproom Experience

Tu Cervecería Sirve Buena Cerveza en un Sitio Web con Fugas

Si eres dueño de una cervecería y ves que los visitantes se van antes de ver tus horarios de taproom o tu nueva línea de merch, estás perdiendo ingresos por culpa de un sitio construido para 2015.

Avg Load Time Cut

From 8s to under 3s

40%

More Taproom Visits

From local search

97+

Lighthouse Score

Performance target

24hr

Beer Menu Updates

Self-serve CMS

What Actually Converts Beer Drinkers Into Taproom Customers

Your site goes live and someone's already testing it — sitting in your parking lot with two bars of signal, trying to figure out if you're open and what's pouring right now. Brewery website development is building for that exact moment: live tap lists your staff updates in 90 seconds, mobile-first layouts that load before impatience kicks in, and local SEO architecture that puts your taproom at the top when someone searches "brewery near me." It's also the infrastructure your business actually needs — DTC storefronts with age verification and shipping compliance, mug club portals that turn one-time visitors into recurring revenue, and event calendars your team can update without filing developer tickets. We deliver fully functional sites in 30 days because seasonal releases don't wait for drawn-out agency timelines. The goal isn't a pretty pint glass photo. It's capturing walk-in traffic before they choose the brewery two blocks away.

Dónde fallan los proyectos

You know what kills walk-in traffic? A static PDF menu that nobody actually downloads Visitors land on your site, can't figure out what's on tap right now, and bounce -- straight to the brewery two blocks away that has a live tap list. You lose that customer before they ever walk through your door.

Template sites are a real problem in this industry Every brewery ends up looking identical -- same layouts, same stock photography of generic pint glasses, same forgettable structure. Your brand identity, the thing that actually makes you *you*, just disappears.

Clunky checkout experiences -- or no online ordering at all -- are quietly killing your direct-to-consumer revenue Distributors are taking their cut while you leave money sitting on the table.

A slow mobile site at the taproom is brutal Someone googles your hours from your parking lot, the page takes six seconds to load, they're gone. And Google notices that bounce rate. Your local rankings pay the price.

If updating your event calendar requires a developer, it just won't get updated Limited releases and tap takeovers go unpromoted because nobody has time to file a ticket and wait three days for a content change.

No age verification or compliance handling Skip age verification and you're not just risking user complaints -- you're looking at regulatory headaches, potential TTB issues, and getting your ad accounts flagged or banned by Meta and Google.

Cumplimiento

Age Gate Verification

Age verification that actually works doesn't have to be annoying. We build legally compliant modals that get out of the way fast, plus cookie-based persistence so your regulars aren't jumping through hoops every single visit.

Real-Time Tap List

Your staff can update the beer menu from a phone -- no code, no developer, no ticket. ABV, IBU, style, availability -- all editable through a CMS built for people who make beer, not people who write JavaScript.

Online Ordering Integration

Whether you're selling crowlers, branded merch, or gift cards, we'll set up either a Shopify Storefront API integration or a custom cart depending on your volume. Stripe handles checkout, and shipping zone rules keep you compliant with alcohol delivery regulations by state.

Taproom & Location Finder

Google Maps integration covers the basics -- hours, directions, real-time wait estimates. But for brewery groups expanding across Denver, Chicago, or wherever you're planting flags next, we build in proper multi-location support from the start.

Event & Release Calendar

Tap takeovers, live music nights, limited can releases -- your team manages all of it from a self-serve dashboard. And when you publish an event, automatic social sharing and email triggers go out without anyone having to remember to post.

Alcohol Advertising Compliance

TTB compliance and state-level advertising rules are genuinely complicated. We handle the meta tags and structured data configuration that keeps your Google and Meta listings within platform policies so your ad accounts stay healthy.

Qué construimos

Update your tap list without calling a developer — seasonal rotations go live in 90 seconds

Your taproom manager logs in, swaps the hazy IPA for the new stout, and it's live before the keg taps

Eliminate the PDF menu download that kills mobile conversions and walk-in traffic

Mobile-first UX designed for the parking lot use case — open hours and tap list load instantly on bad signal

Replace identical template layouts that erase your brand identity and taproom personality

Integrated DTC cart with age verification, shipping compliance, and merch sales running through one system

Stop losing DTC revenue to clunky checkouts while distributors take their margin

LocalBusiness schema and Google Business Profile optimization that ranks for "brewery near me" searches in your city

Fix the 6-second mobile load time that's tanking your local search rankings

Member dashboards for mug clubs, subscriptions, and early-access releases that build predictable recurring revenue

End the developer-ticket bottleneck that leaves limited releases unpromoted for days

Static generation and edge caching deliver sub-1-second page loads that Google rewards with better local rankings

Nuestro proceso

Brand & Beer Audit

We start by actually learning your brewery. Your brand, your tap list philosophy, how your taproom runs on a busy Saturday, who your competitors are locally. You walk us through what makes your place different, and we figure out how to translate that into a site that doesn't look like everyone else's.

Week 1

Design & Prototype

High-fidelity mockups for the homepage, tap list, location pages, and e-commerce -- built with your actual beer photography, not placeholder wireframes. You see exactly what you're getting before a line of code gets written.

Weeks 2-3

Build & Integrate

The tech stack we typically use: Next.js on the frontend, a headless CMS for content management, your chosen e-commerce layer, and integrations for POS, email marketing, and reservation systems where needed.

Weeks 4-6

Launch & Optimize

Launch day covers edge deployment, analytics configuration, sitemap submission, and full Lighthouse audits. Plus your team gets real CMS training -- not a recorded video nobody watches -- so you're actually self-sufficient on day one.

Week 7

Growth Support

Post-launch, you've got 30 days of included support. After that, an optional retainer covers seasonal updates, new beer pages, and ongoing conversion optimization as your business grows.

Week 8+

Next.jsSanityVercelShopify Storefront APIGoogle Maps APIStripe

Preguntas frecuentes

¿Cuánto cuesta el sitio web de una cervecería?

La mayoría de los sitios que construimos para cervecerías se ubican entre $8,000 y $20,000. Un sitio sólido para taproom con menú de cervezas en tiempo real y páginas de ubicación se acerca al extremo inferior de ese rango. Si añades e-commerce, un portal de mug club y soporte multi-ubicación, el costo ronda los $15K-$20K. Pero cada proyecto recibe un presupuesto de tarifa fija por adelantado: sin sorpresas por facturación por horas.

¿Puedo actualizar el menú de cervezas yo mismo?

Por supuesto. Todos los sitios que construimos funcionan sobre un CMS headless, generalmente Sanity. Tu bartender o encargado del taproom puede agregar nuevas cervezas, marcar un barril como agotado, actualizar el ABV y las notas de cata, y reordenar toda la lista desde su teléfono. Sin necesidad de un desarrollador, sin esperas, sin cuellos de botella.

¿Gestionan el cumplimiento de verificación de edad?

Sí, y lo hacemos sin arruinar la experiencia del usuario. Los modales de verificación de edad cumplen con los requisitos de la TTB y las normativas estatales; las cookies recuerdan a los visitantes recurrentes para no pedirles la verificación en cada sesión; y configuramos tus metatags y ajustes de plataformas publicitarias para mantener la publicidad de alcohol en cumplimiento tanto en Google como en Meta.

¿Pueden integrarse con nuestro sistema POS existente?

Hemos trabajado con Square, Toast, Arryved y varios otros sistemas POS específicos para cervecerías. Si tu POS tiene una API, hay muchas posibilidades de que podamos sincronizar tu lista de tirado automáticamente para que el sitio refleje exactamente lo que está en grifo en este momento. Analizamos tu configuración específica durante la fase de descubrimiento.

¿Cuánto tiempo lleva construir el sitio web de una cervecería?

La mayoría de los sitios para cervecerías se lanzan en 6-8 semanas desde el inicio del proyecto. Los builds más simples para taproom pueden salir en 4-5 semanas. Los proyectos complejos con e-commerce, portales de fidelización y arquitectura multi-ubicación rondan las 8-10 semanas. Recibirás un calendario específico en tu propuesta, no un vago «depende».

¿Mi cervecería va a posicionarse en búsquedas de «cervecería cerca de mí»?

El SEO local no es un complemento aquí: está integrado en cada proyecto. Eso incluye marcado schema de `LocalBusiness` y `Brewery`, optimización de Google Business Profile, páginas específicas por ubicación y datos NAP consistentes en toda la web. La mayoría de nuestros clientes empiezan a ver mejoras de posicionamiento medibles entre 60 y 90 días después del lanzamiento.

Brewery Websites from $8,000

Fixed-fee. 30-day post-launch support included.

See all packages →

E-Commerce Development Headless CMS Development Core Web Vitals Optimization Core Web Vitals & Jamstack Guide

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