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Marketplace MVP
Two-Sided PlatformsLiquidity SeedingTrust & Safety

Tu idea de marketplace no sobrevivirá el primer contacto con usuarios reales

Si eres founder construyendo un marketplace de dos lados, ya conoces la verdad: oferta sin demanda es un cementerio, demanda sin oferta es un reembolso.

12–18
Weeks to Launch
Discovery through go-live
£38K
Starting Price
Fixed-fee, transparent
95+
Lighthouse Score
Performance target
0
Hidden Fees
Scope-locked pricing
What A Marketplace MVP Actually Needs To Survive First Contact

Your marketplace goes live with one side empty and the other never arrives. A two-sided platform connects supply — sellers, hosts, providers — with demand — buyers, renters, bookers — but only if both sides believe the other exists. Your MVP isn't feature-complete. It's transaction-ready. Real payments moving between parties. Identity verification stopping fraud before your first seller onboards. Enough liquidity seeded that early users see activity, not an empty homepage. You're not proving every feature works. You're proving your matching logic, trust rails, and commission structure can sustain repeat transactions before you burn runway scaling a platform nobody trusts.

Dónde fallan los proyectos

The chicken-and-egg problem kills most marketplaces before they ever launch No seeding strategy means neither side shows up, and you burn runway proving absolutely nothing.
Payment integration is way more complex than it looks for multi-party transactions Split payouts, platform fees, seller onboarding, tax compliance — these create months of hidden work if you don't architect for them on day one.
KYC gets bolted on as an afterthought, and that's when things go sideways One fraudulent actor erodes trust fast. One bad experience and your early adopters are gone — permanently.
No-code marketplace builders hit a wall the moment you need to differentiate You'll ship quickly, sure, but your matching logic, fee structure, and UX will look identical to every other Sharetribe clone out there.
Most agencies scope marketplace builds like standard web apps They miss liquidity mechanics, trust systems, supply-side tooling — the exact things that determine whether your marketplace survives past month six.
Founders consistently underestimate content moderation One viral incident with unmoderated content can torch brand trust and invite regulatory attention before you've even hit traction.

Cumplimiento

Stripe Connect & Adyen Integration

Multi-party payment flows with split payouts, platform fees, and support for 135+ currencies. We handle seller onboarding, delayed captures, and refund routing so money moves correctly from day one — no surprises.

KYC via Onfido & Persona

AI-driven identity verification with sub-60-second checks and 99% accuracy. Biometric liveness detection and document orchestration keep bad actors off your platform without making life difficult for legitimate users.

Hive Moderation for Trust & Safety

Automated content and image scanning at 95%+ precision, built to scale to millions of items per day. We pair that with human-in-the-loop escalation for the edge cases AI genuinely can't resolve on its own.

Real-Time Matching Algorithms

Custom liquidity algorithms built on Supabase Edge Functions and real-time subscriptions. Geo-matching, relevance scoring, dynamic feed ranking — all tuned to your marketplace's specific supply-demand dynamics, not a generic template's.

Supply-Side & Demand-Side Seeding

Structured onboarding protocols for your first 20–50 adopters on each side. We build out invite flows, referral incentives, and soft-launch gating that creates real liquidity before you go public — not after.

Transparent Scope-Locked Pricing

Every engagement starts with a fixed-fee discovery phase. You see the full cost breakdown before we write a single line of code. No change orders, no hourly surprises, no ambiguity about scope.

Qué construimos

Build matching logic and transaction flows on Next.js with Supabase Realtime pushing updates the moment a listing, booking, or message arrives

Your platform handles sub-200ms page loads globally with Vercel edge deployment and Postgres-backed auth that scales past your first 10K users

Connect Stripe Connect or Adyen split payouts with escrow, platform fees, and automated 1099 generation so money moves correctly from day one

Your payment rail splits fees, holds escrow, and generates tax documents automatically so you're not debugging Stripe webhooks at 2am when GMV spikes

Verify seller identity with Onfido or Persona document checks and liveness detection before their first transaction clears your platform

Your seller onboarding blocks fraudulent accounts with biometric checks and risk scoring before a single transaction damages buyer trust

Scan every listing, profile image, and message with Hive Moderation API to catch prohibited content before a bad actor torches your brand

Your content moderation catches prohibited imagery and text in real-time with human escalation queues for edge cases your AI can't classify

Seed supply with invite-gating, geo-fenced launches, and incentive dashboards built into your admin panel — not bolted on later

Your supply-side toolkit gives you manual control over early cohorts so you're seeding the right inventory in the right markets before opening the floodgates

Deploy real-time notification feeds so buyers see fresh inventory and sellers see incoming demand without refreshing a page

Your notification system keeps both sides engaged with instant updates on bookings, messages, and new listings — reducing the time between signup and first transaction

Nuestro proceso

01

Discovery & Liquidity Strategy

We map your marketplace dynamics: who supplies, who demands, what triggers that first transaction. We define your seeding plan, payment architecture, and trust requirements. You get a fixed-fee scope document with no loose ends.
Weeks 1–2
02

UX Design & Data Modelling

Figma prototypes for both sides of the marketplace, plus admin. While that's happening, we're modelling your Supabase schema, matching logic, and payment flows in parallel. You approve designs before a build sprint begins.
Weeks 3–5
03

Core Platform Build

Next.js frontend, Supabase backend, Stripe Connect or Adyen integration, KYC pipeline, and moderation layer — built in parallel sprints with weekly demos. Matching algorithms get tuned against synthetic data so they're not flying blind on launch day.
Weeks 6–13
04

QA, Seeding & Soft Launch

End-to-end testing across payment, verification, and moderation flows. We onboard your first 20–50 supply-side participants and gate demand-side access for controlled liquidity validation. You learn before you open the doors.
Weeks 14–16
05

Public Launch & Iteration

Full deployment with monitoring, error tracking, and analytics. Then 30 days of post-launch support — bug fixes, performance tuning, and algorithm adjustments based on what real transaction data is actually telling us.
Weeks 17–18+
Next.jsSupabaseVercelStripe ConnectAdyen for PlatformsOnfidoPersonaHive ModerationTypeScriptPostgres

Preguntas frecuentes

¿Por qué 12-18 semanas en lugar de opciones no-code más rápidas?

Herramientas no-code como Sharetribe son rápidas, pero te encierran en un matching genérico, estructuras de comisiones y una UX de la que no puedes escapar. Un desarrollo a medida en Next.js + Supabase tarda 12-18 semanas, pero obtienes algoritmos de liquidez únicos, flujos de pago personalizados y un código base que realmente te pertenece. Eso es lo que separa un marketplace viable de una plantilla disfrazada.

¿Cómo resuelven el problema de liquidez del huevo y la gallina?

Construimos la infraestructura de captación directamente en la plataforma desde el primer día: lanzamientos con acceso por invitación, despliegues geo-restringidos, herramientas de incorporación para el lado de la oferta y sistemas de incentivos. Durante el soft launch, incorporamos manualmente entre 20 y 50 participantes del lado de la oferta para que los usuarios del lado de la demanda encuentren anuncios reales de inmediato, y no una plataforma vacía que les haga irse y no volver jamás.

¿Cuál es la diferencia entre Stripe Connect y Adyen for Platforms?

Stripe Connect es más rápido de integrar, está bien documentado y funciona bien para la mayoría de los marketplaces en etapa temprana. Adyen for Platforms tiene comisiones por transacción más bajas a alto volumen y una cobertura más sólida en mercados europeos y de APAC. Cuál recomendamos depende de tu geografía, proyecciones de volumen y lo que realmente necesiten tus vendedores para recibir pagos.

¿Necesito verificación KYC para un MVP?

Si tu marketplace implica pagos entre desconocidos, sí, necesitas KYC. Stripe y Adyen exigen verificación de identidad de los vendedores por cumplimiento normativo. Integramos Onfido o Persona para automatizarlo con verificación de documentos impulsada por IA en menos de 60 segundos, de modo que el proceso de incorporación sigue siendo fluido mientras cumples los requisitos regulatorios desde el día del lanzamiento.

¿De qué depende el rango de £38K a £125K?

El alcance determina la cifra. Un marketplace de productos sencillo con Stripe Connect y KYC básico se sitúa en el extremo inferior. Los marketplaces de servicios complejos con sistemas de reservas, integración con Adyen, algoritmos de matching avanzados, herramientas de administración adaptadas a móvil y cumplimiento multirregional se acercan a £90K-£125K. La fase de discovery fija el número exacto antes de que comience el desarrollo; ese es precisamente su propósito.

¿Quién es Melody Sellers y cuál es su papel?

Melody Sellers es nuestra Ingeniera Principal. Ella diseña los sistemas del marketplace: algoritmos de liquidez, lógica de matching en tiempo real y orquestación de pagos. Lidera el discovery técnico, define el esquema de Supabase y la arquitectura de Edge Functions, y revisa personalmente cada despliegue. Ha construido plataformas de dos lados que procesan millones en GMV. Cuando algo es complejo, es ella quien lo resuelve.

Marketplace MVPs from £38,000 GBP
Fixed-fee. Scope-locked. 30-day post-launch support included.
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Next.js DevelopmentE-Commerce DevelopmentCore Web Vitals OptimizationCore Web Vitals: Complete Guide 2026

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