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Energy & Renewables
Solar & WindProject PortfoliosLead Generation

Tu sitio web de energía solar está perdiendo leads cualificados por culpa de plantillas genéricas

Si eres VP de Marketing en una empresa de energías renovables y ves cómo las tasas de rebote aumentan mientras competidores con peor tecnología cierran contratos, tu sitio web es el problema.

96+
Lighthouse Score
Performance baseline
3x
Lead Increase
Average client result
<1.5s
Load Time
On 4G connections
0
Accessibility Violations
WCAG 2.1 AA
What Renewable Energy Web Development Actually Delivers — And What Generic Templates Won't

Your prospect lands on a site that looks like twenty other installers they've already dismissed. Renewable energy website development builds differentiation into your stack — 3D panel visualizers that let commercial buyers explore layouts before they call, programmatic service pages that rank for 'solar installation [your city]' in markets you've never manually optimized, ROI calculators that capture email at the moment intent peaks. This isn't WordPress with a green color palette. Your CMS connects directly to Aurora Solar or Salesforce so qualified leads hit your pipeline within sixty seconds of form submission. Your case study builder lets your team publish project proof — kilowatt specs, financing structures, before-after imagery — without a developer ticket. And your blog hub auto-generates schema markup so Google surfaces your content in featured snippets when buyers search 'commercial solar tax credits 2026'. Template sites train prospects to scroll past you. Custom development makes your business the obvious choice before the first sales call.

Dónde fallan los proyectos

Template sites that look identical to every other solar installer in your market You lose credibility before a prospect ever picks up the phone.
Slow page loads from unoptimized hero videos and stock imagery Google penalizes you in local search and bounce rates climb past 60%.
No way to showcase completed projects with location data and specs Commercial buyers can't evaluate your track record, so they move to a competitor with better proof.
Lead forms buried three clicks deep with no service-area targeting Qualified prospects leave without converting because friction kills intent.
Content management requires a developer for every update Your marketing team falls behind on blog posts, case studies, and project updates.
No integration with CRM or proposal tools like Aurora or Salesforce Leads fall through the cracks between your website and sales pipeline.

Cumplimiento

Interactive Project Maps

Mapbox-powered maps showing completed installations with capacity, type, and location data. Prospects see your footprint at a glance and filter by project type.

Lead Qualification Engine

Multi-step forms that capture property type, energy usage, service area, and timeline. Qualified leads route directly to your CRM with full context.

Performance-First Architecture

Static-first builds with Next.js and edge caching eliminate server bottlenecks. Your site loads in under 1.5 seconds even with rich media and animations.

Headless CMS for Energy Content

Sanity CMS gives your team full control over project portfolios, blog posts, and landing pages. No developer needed for day-to-day content updates.

WCAG 2.1 AA Accessibility

Government and utility contracts often require accessibility compliance. We build to WCAG 2.1 AA from day one — not as an afterthought.

SSL & Security Hardening

Edge-deployed sites with no exposed server reduce your attack surface to near zero. Automatic SSL, CSP headers, and dependency auditing included.

Qué construimos

Deploy 3D solar visualizations that let prospects manipulate panel layouts and see output estimates on sample rooftops

Commercial buyers evaluate your technical capacity through interactive models instead of static spec sheets

Generate programmatic landing pages for every service area with unique content and local schema markup that ranks

Your site ranks for 'solar installation [city]' in markets you serve without building hundreds of pages manually

Embed ROI calculators that estimate savings, payback periods, and carbon offset based on location and usage inputs

Qualified leads self-qualify through calculators that capture email at peak intent and feed your nurture sequence

Build case studies with before-after metrics, client testimonials, and photo galleries using a structured CMS content type

Your sales team references completed projects with real data — install size, financing, ROI — that close skeptical CFOs

Publish SEO-optimized blog content with category filtering, related posts, and automatic schema for featured snippets

Your marketing team ships thought leadership content that drives organic traffic without waiting on developer deployments

Integrate CRM and proposal tools so leads flow from form submission to Salesforce or Aurora without manual data entry

Your pipeline fills with qualified prospects whose contact details, project specs, and timeline are already in your CRM

Nuestro proceso

01

Discovery & Competitive Audit

We audit your current site, map your sales funnel, and analyze the top 5 competitors in your service area. You get a strategy document with sitemap, keyword targets, and conversion goals.
Week 1
02

Design & Prototyping

High-fidelity Figma designs for every page template, including mobile. Interactive prototypes for calculators, maps, and lead forms — before a single line of code is written.
Weeks 2–3
03

Development & CMS Setup

Next.js front-end, Sanity CMS backend, and all integrations built in parallel. Weekly demos so you see progress and can course-correct early.
Weeks 4–6
04

QA, Performance & SEO Audit

Cross-browser testing, accessibility audit, Core Web Vitals optimization, and a full technical SEO review. Nothing launches until Lighthouse scores hit 95+.
Week 7
05

Launch & Post-Launch Support

Zero-downtime deployment on Vercel's edge network. 30 days of bug fixes, analytics monitoring, and conversion rate tracking included after launch.
Week 8
Next.jsSanity CMSVercelMapboxThree.jsTailwind CSS

Preguntas frecuentes

¿Cuánto tiempo se tarda en desarrollar el sitio web de una empresa de energías renovables?

La mayoría de los proyectos duran entre 6 y 8 semanas desde el inicio hasta el lanzamiento. Los desarrollos más complejos, con mapas interactivos, calculadoras y decenas de páginas de área de servicio, pueden extenderse hasta las 10 semanas. Establecemos un plazo fijo durante la fase de descubrimiento y lo cumplimos con hitos semanales.

¿Podéis crear páginas de área de servicio para cada ciudad en la que operamos?

Sí. Generamos de forma programática páginas de destino específicas para cada localización, con contenido único, marcado de esquema local y mapas integrados. Para empresas solares y eólicas que compiten en búsquedas locales, esta es una de las tácticas con mayor ROI disponibles. Cada página apunta a palabras clave a nivel municipal sin penalizaciones por contenido duplicado.

¿Integráis con Aurora Solar u otras herramientas de propuestas?

Integramos con Aurora Solar, Salesforce, HubSpot, EnergySage y la mayoría de herramientas que ofrezcan una API o webhook. Los datos de los leads fluyen directamente desde los formularios de tu sitio web hasta tu pipeline de ventas con contexto completo, sin exportaciones manuales en CSV ni copiar y pegar entre sistemas.

¿El sitio funcionará bien en dispositivos móviles?

Todos los sitios que desarrollamos son mobile-first. Más del 70 % de los leads residenciales de energía solar provienen de dispositivos móviles, por lo que diseñamos y probamos en teléfonos reales antes de abordar la versión de escritorio. Formularios táctiles, carga rápida de imágenes y navegación adaptada al pulgar son estándares, no extras opcionales.

¿Cómo gestionáis las imágenes y vídeos de gran tamaño habituales en sitios de energía?

Usamos la optimización de imágenes de Next.js con conversión automática a WebP/AVIF, carga diferida y srcsets responsivos. Los vídeos se alojan en una CDN con streaming de tasa de bits adaptativa. El resultado es contenido visual rico que carga en menos de 1,5 segundos en una conexión 4G.

¿Puede nuestro equipo de marketing actualizar el sitio sin necesidad de un desarrollador?

Por supuesto. Construimos sobre Sanity CMS con una interfaz de edición personalizada adaptada a tus tipos de contenido: proyectos, casos de éxito, entradas de blog, biografías del equipo y páginas de servicios. Tu equipo dispone de un editor visual con vista previa en tiempo real para publicar con confianza sin tocar el código.

Energy Websites from $9,000
Fixed-fee. 30-day post-launch support included.
See all packages →

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We'll review your current site and deliver a quote within 24 hours.

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