Now accepting Q2 projects — limited slots available. Get started →
한국어 Deutsch Portugues 日本語 العربية Francais Nederlands 中文 繁體中文 English Espanol
Healthcare & Senior Care
WCAG 2.2 AAADA CompliantHIPAA-Aware

Su sitio de cuidado para mayores está rechazando a las familias que más lo necesitan

Si gestiona una residencia de cuidado de memoria o vida asistida, está perdiendo consultas ante competidores con sitios más rápidos y mensajes más claros.

100%
WCAG 2.2 AA
Accessibility compliance
95+
Lighthouse Score
All four categories
3x
Lead Increase
Avg. client result
<2s
Load Time
On mobile devices
What Senior Care Website Development Actually Fixes — And What It Won't

A family lands on your site at 11 PM, scrolling through options while their parent sleeps in the next room. Your homepage loads—slowly. No staff faces. No tour scheduler. Generic stock photos of seniors laughing at salad. They hit the back button in eight seconds. Senior care website development rebuilds that first impression into a trust signal: WCAG 2.2 AA accessibility so screen readers work, sub-2-second mobile load times, embedded facility tours families can preview without a sales call, and direct-to-calendar scheduling that converts midnight researchers into morning tour bookings. Your site becomes the intake filter your team needs—families self-qualify by care level, compare communities, read real testimonials, and arrive pre-sold. It won't replace human relationships, but it stops bleeding leads to competitors whose sites simply load faster and answer questions your team is tired of repeating.

Dónde fallan los proyectos

Your site likely fails WCAG accessibility standards ADA lawsuits are surging in senior care — one complaint can cost $75K+ in legal fees.
Families leave because your site looks outdated or generic 68% of families eliminate care providers based on website appearance alone.
There's no clear path from your landing page to a tour request or phone call You're losing leads to competitors with simpler, faster intake funnels.
Content is stale — no staff profiles, testimonials, or facility photos Families interpret silence as something to hide, and that erodes trust before anyone picks up the phone.
Your site loads slowly on mobile Adult children research care options on their phones during lunch breaks. Slow sites get skipped.
You have no integration with your CRM or care management platform Leads fall through the cracks, and your intake team manually re-enters every inquiry.

Cumplimiento

WCAG 2.2 AA Compliance

Every page meets current accessibility guidelines — proper color contrast, keyboard navigation, and screen reader support. We test with real assistive technology, not just automated scanners.

ADA Litigation Protection

Structured markup, alt text workflows, and accessible forms reduce your legal exposure. We provide an accessibility statement and remediation documentation for your records.

HIPAA-Aware Forms

Inquiry forms handle sensitive family information with encrypted transmission and secure storage. No PHI touches a server without TLS encryption and access controls.

Local SEO Optimization

Schema markup covers local business, care facility types, and service areas. Google Business Profile integration drives map pack visibility in your target zip codes.

Performance Optimization

Sub-2-second load times on mobile through image optimization, edge caching, and minimal JavaScript. Speed matters to stressed family members.

Analytics & Conversion Tracking

Call tracking, form submissions, virtual tour engagement, and tour booking attribution give you a clear picture of which pages and channels generate your best leads.

Qué construimos

Embed 360° facility tours families can explore at midnight without waiting for a callback

Families preview your community on their terms, reducing no-show tours by 40%+

Publish photo-rich caregiver profiles that humanize your team before the first phone call

Staff profiles build emotional connection before intake, shortening the sales cycle

Build care level comparison pages that let families self-qualify and skip the sales pitch

Comparison pages filter unqualified leads so your team focuses on ready-to-move families

Integrate real-time tour scheduling so families book visits without phone tag

Calendar integration converts 2 AM researchers into booked tours without admin overhead

Surface structured testimonials as Google rich results that pre-sell trust in search

Testimonial markup puts your reputation above competitors in search results

Centralize multi-location management so each community has unique content and local SEO

Per-location pages rank in local search and route families to the closest community

Nuestro proceso

01

Discovery & Audit

We audit your current site for accessibility gaps, SEO performance, and conversion leaks. We also interview your intake team to learn what questions families ask most.
Week 1
02

Strategy & Architecture

Information architecture is mapped to the family decision journey — from initial research to tour booking — with wireframes for every key page and user flow.
Week 2
03

Design & Content

High-fidelity designs use accessible typography, warm photography direction, and trust-building content. Every page is built for readability on any device.
Weeks 3–4
04

Development & Integration

The Next.js build includes a headless CMS, scheduling integrations, CRM connections, and WCAG testing at every sprint. Performance budgets are enforced from day one.
Weeks 5–7
05

Launch & Optimize

Launch includes 30 days of post-launch monitoring, conversion rate analysis, and accessibility regression testing. Your team gets full CMS training.
Week 8+
Next.jsSupabaseVercelSanity CMSTailwind CSSGoogle Maps API

Preguntas frecuentes

¿Cuánto cuesta un sitio web para cuidado de mayores?

Los sitios web para una sola instalación de cuidado de mayores suelen costar entre $8,000 y $14,000. Las comunidades con múltiples ubicaciones que incluyen integraciones con CRM, visitas virtuales y programación avanzada oscilan entre $14,000 y $25,000 o más. El precio depende del número de ubicaciones, las integraciones necesarias y el alcance de la creación de contenido. Ofrecemos cotizaciones de precio fijo: sin sorpresas por hora.

¿Los sitios web de cuidado de mayores deben cumplir con la ADA?

Sí. Las instalaciones de cuidado de mayores enfrentan un riesgo elevado de demandas bajo la ADA porque su público incluye adultos mayores y personas con discapacidades. Los tribunales han determinado que los sitios web son lugares de acomodación pública. El cumplimiento de WCAG 2.2 AA es el estándar aceptado. Lo integramos desde el inicio y entregamos documentación para su equipo legal.

¿Cuánto tiempo se tarda en desarrollar un sitio web de cuidado de mayores?

Un sitio para una sola instalación tarda entre 6 y 8 semanas desde el inicio hasta el lanzamiento. Los desarrollos para múltiples ubicaciones con integraciones complejas suelen tomar entre 10 y 12 semanas. Ejecutamos flujos de trabajo en paralelo para diseño, contenido y desarrollo con el fin de cumplir los plazos sin sacrificar las pruebas de accesibilidad ni de rendimiento.

¿Pueden integrarse con nuestro CRM o software de gestión del cuidado existente?

Regularmente integramos con WelcomeHome, Enquire, Yardi, MatrixCare, HubSpot y plataformas similares. Los envíos de formularios, las reservas de visitas y los datos de llamadas telefónicas fluyen directamente a su proceso de admisión. Si su plataforma admite una API o webhooks, podemos conectarla. Cuando no hay integraciones directas disponibles, desarrollamos middleware personalizado.

¿Qué hace que un sitio web de cuidado de mayores convierta mejor que uno genérico?

Señales de confianza, claridad y velocidad. Las familias están emocionalmente estresadas y comparando múltiples opciones al mismo tiempo. Texto grande y legible, fotos reales del personal, información específica por nivel de cuidado y un camino de un solo clic para agendar una visita superan de manera constante a las plantillas genéricas. Cada decisión de diseño se enfoca en reducir la ansiedad y facilitar que las familias se pongan en contacto.

¿Mi equipo podrá actualizar el sitio web sin necesidad de un desarrollador?

Sí. Desarrollamos sobre plataformas de CMS headless como Sanity, lo que le da a su equipo de marketing un editor visual para actualizar perfiles del personal, testimonios, fotos, precios y contenido del blog. No se requiere código. Ofrecemos capacitación práctica durante la semana de lanzamiento y documentación a la que su equipo puede acceder en cualquier momento.

Senior Care Websites from $8,000
Fixed-fee. 30-day post-launch support included.
See all packages →

Get Your Free Senior Care Site Assessment

We'll audit your current site and deliver a quote within 24 hours.

Get a Free Assessment
Get in touch

Let's build
something together.

Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

Get in touch →