A family lands on your site at 11 PM, scrolling through options while their parent sleeps in the next room. Your homepage loads—slowly. No staff faces. No tour scheduler. Generic stock photos of seniors laughing at salad. They hit the back button in eight seconds. Senior care website development rebuilds that first impression into a trust signal: WCAG 2.2 AA accessibility so screen readers work, sub-2-second mobile load times, embedded facility tours families can preview without a sales call, and direct-to-calendar scheduling that converts midnight researchers into morning tour bookings. Your site becomes the intake filter your team needs—families self-qualify by care level, compare communities, read real testimonials, and arrive pre-sold. It won't replace human relationships, but it stops bleeding leads to competitors whose sites simply load faster and answer questions your team is tired of repeating.
專案失敗的原因
合規
WCAG 2.2 AA Compliance
ADA Litigation Protection
HIPAA-Aware Forms
Local SEO Optimization
Performance Optimization
Analytics & Conversion Tracking
我們構建的內容
Embed 360° facility tours families can explore at midnight without waiting for a callback
Publish photo-rich caregiver profiles that humanize your team before the first phone call
Build care level comparison pages that let families self-qualify and skip the sales pitch
Integrate real-time tour scheduling so families book visits without phone tag
Surface structured testimonials as Google rich results that pre-sell trust in search
Centralize multi-location management so each community has unique content and local SEO
我們的流程
Discovery & Audit
Strategy & Architecture
Design & Content
Development & Integration
Launch & Optimize
常見問題
How much does a senior care website cost?
Single-facility senior care websites typically run $8,000 to $14,000. Multi-location communities with CRM integrations, virtual tours, and advanced scheduling run $14,000 to $25,000+. Pricing depends on the number of locations, integrations needed, and content creation scope. We provide fixed-fee quotes — no hourly surprises.
Do senior care websites need to be ADA compliant?
Yes. Senior care facilities face elevated ADA lawsuit risk because your audience includes older adults and people with disabilities. Courts have ruled that websites are places of public accommodation. WCAG 2.2 AA compliance is the accepted standard. We build to it from the start and provide documentation for your legal team.
How long does it take to build a senior care website?
A single-facility site takes 6 to 8 weeks from kickoff to launch. Multi-location builds with complex integrations typically take 10 to 12 weeks. We run parallel workstreams for design, content, and development to keep timelines tight without cutting corners on accessibility or performance testing.
Can you integrate with our existing CRM or care management software?
We regularly integrate with WelcomeHome, Enquire, Yardi, MatrixCare, HubSpot, and similar platforms. Form submissions, tour bookings, and phone call data flow directly into your intake pipeline. If your platform supports an API or webhooks, we can connect it. When direct integrations aren't available, we build custom middleware.
What makes a senior care website convert better than a generic site?
Trust signals, clarity, and speed. Families are emotionally stressed and comparing multiple options at once. Large readable text, real staff photos, specific care-level information, and a one-click path to schedule a tour consistently outperform generic templates. Every design decision focuses on reducing anxiety and making it easier for families to reach out.
Will my team be able to update the website without a developer?
Yes. We build on headless CMS platforms like Sanity, which gives your marketing team a visual editor for updating staff profiles, testimonials, photos, pricing, and blog content. No code required. We provide hands-on training during launch week and documentation your team can reference any time.
Get Your Free Senior Care Site Assessment
We'll audit your current site and deliver a quote within 24 hours.
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