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Manufacturing & Industrial
Product CatalogsRFQ PortalsOEM Integration

Développement de sites web pour fournisseurs automobiles

Votre formulaire RFQ perd des ingénieurs avant qu'ils ne soumettent

< 1.5s
Page Load
LCP on catalog pages
10K+
SKU Support
Indexed & searchable
97+
Lighthouse Score
Performance target
30 day
Post-Launch Support
Included free
What Automotive Supplier Websites Actually Do — And Why Generic B2B Templates Break

A procurement engineer lands on your site at 9 a.m. looking for a specific bushing with a 0.002" tolerance window. Your competitor's catalog lets them filter by material, cross-reference the OEM part number, and submit an RFQ with volume pricing in under three minutes. Your site has a PDF and a contact form. That's the gap automotive supplier website development closes. This isn't about making your brand look nice — it's infrastructure for how Tier 1 and Tier 2 buyers actually source parts. Searchable catalogs with real spec data. RFQ systems that route to your CRM with lead scores already attached. OEM portals where Ford or Stellantis engineers download STEP files without calling your sales desk. IATF 16949 certs surfaced where procurement checks first. Live ERP integration so your site shows real lead times, not placeholder copy from 2022. When you lose a program award to a supplier whose website answered the engineer's question in 90 seconds, you didn't lose on quality. You lost on speed — and that's fixable.

Où les projets échouent

Static PDF catalogs are a conversion killer Buyers can't search them, can't filter by tolerance or material, can't find anything quickly. So what happens? The engineer skips your catalog entirely and specs a competitor's part instead. You never even knew they were looking.
No RFQ workflow means inquiries come through whatever generic contact form your site has -- if it has one at all Leads get lost in someone's inbox, response times balloon to days, and procurement teams move on. There's another supplier who got back to them in two hours.
Here's the thing about IATF 16949 and ISO certifications -- if they're buried or missing from your site entirely, OEM purchasing departments disqualify you before they ever pick up the phone It's not a small problem. It's a hard stop.
Part numbers and spec sheets that aren't properly indexed by Google might as well not exist You're getting zero organic traffic from the engineers who are actively searching for your exact products right now -- today -- and landing on a competitor's page instead.
An outdated site compared to the other suppliers bidding on the same programs signals something procurement teams notice immediately You're perceived as smaller, less capable, less serious -- even if your manufacturing floor in Lansing or Monterrey is genuinely superior to everyone else in the room.
No integration between your website and ERP or inventory data puts the burden on your sales team to manually update availability That leads to errors. It leads to wasted quoting cycles. And honestly, it leads to good salespeople spending their time on data entry instead of closing programs.

Conformité

Searchable Product Catalogs

Faceted search across part numbers, materials, tolerances, and application fitment changes everything for the engineers using your site. They find exactly what they need in seconds -- not minutes of scrolling through a PDF or waiting for someone to reply to an email.

RFQ Submission System

Structured RFQ forms -- built specifically for this industry -- capture part requirements, order volumes, and target timelines upfront. And the real kicker is automatic routing: submissions go directly to the right sales engineer based on product line or region, no manual forwarding required.

Certification & Compliance Display

Dedicated sections for IATF 16949, ISO 9001, PPAP documentation, and environmental compliance aren't just nice to have. They build buyer confidence before the first call happens. Procurement teams do their homework, and they need to find this stuff fast.

Technical Spec Delivery

Dynamic spec sheets with downloadable CAD files, material data sheets, and dimensional drawings -- all served from a CDN so load times stay fast whether someone's pulling files from Stuttgart or Guadalajara. No more emailing drawings back and forth.

ERP & Inventory Integration

Connect your site directly to SAP, Oracle, or NetSuite and you can display real-time stock levels and lead times without anyone touching a spreadsheet. Your team stops doing manual data entry. Buyers get accurate information. Everyone wins.

Secure OEM Portal Access

Gated portals for key accounts give your biggest customers access to custom pricing, program-specific documentation, and order history -- all in one place. Role-based access controls keep sensitive data locked down so the right people see the right things.

Ce que nous construisons

Filter 50,000 SKUs by dimension, material, tolerance, and OEM cross-reference in under 15 seconds

Engineers find your exact part faster than they find your competitor's — and spec it into their BOM

Update product specs, pricing, and availability without waiting on a developer or touching code

Your product team controls the catalog without developer bottlenecks slowing every price update

Serve technical content in English, German, Spanish, and Mandarin for global OEM relationships

You stay visible to OEM procurement in Detroit, Stuttgart, and Monterrey without rebuilding the site three times

Deliver authenticated CAD file downloads — STEP, IGES, DXF — tied to each product listing

Your sales team sees who downloaded what file, when, and for which program — before the RFQ arrives

Route RFQ submissions to Salesforce or HubSpot with volume-based lead scoring pre-applied

High-intent leads hit your CRM sorted by deal size, so your team calls the $2M opportunities first

Load 50,000+ SKU pages in under 2 seconds with static generation and edge caching

Google ranks your part numbers above competitors because your pages are fast, indexed, and structured for search

Notre processus

01

Supply Chain Audit

We start by mapping your product hierarchy, your buyer personas -- procurement versus engineering, they want different things -- and your current pain points. Plus we dig into your existing ERP data structures and catalog assets before anyone writes a line of code.
Week 1
02

Architecture & UX Design

From that discovery work, we build out the information architecture for your catalog taxonomy, wireframes for RFQ flows, and portal access patterns. You approve everything first. No surprises halfway through the build.
Weeks 2–3
03

Development & Integration

Frontend goes in Next.js, Sanity CMS handles product management so your team can actually use it, and we connect your ERP endpoints for live inventory and pricing data. Pretty straightforward stack for this type of site -- battle-tested on catalogs with tens of thousands of SKUs.
Weeks 4–7
04

Data Migration & QA

We import all your SKUs, spec sheets, and certifications -- then test everything. Search accuracy, RFQ routing logic, portal permissions, cross-browser rendering. We find the problems before your buyers do.
Weeks 8–9
05

Launch & Optimization

Deploy goes to the Vercel edge network. After launch we're monitoring Core Web Vitals, search indexing, and RFQ conversion rates. And there's 30 days of post-launch support included -- because something always needs a tweak.
Week 10
Next.jsSupabaseSanityVercelAlgoliaCloudinary

Questions fréquentes

Comment gérez-vous les catalogues de produits avec 10 000+ pièces ?

Chaque SKU obtient sa propre URL indexée, générée statiquement et mise en cache à la périphérie en utilisant la régénération incrémentale. La page 47 000 se charge donc aussi vite que votre page d'accueil. Sanity CMS gère les importations en masse via CSV — personne n'entre les produits un par un. Algolia fournit une recherche facettée instantanée sur tous les attributs : numéro de pièce, matériau, dimensions, références croisées OEM. C'est vraiment rapide.

Pouvez-vous intégrer notre ERP SAP ou Epicor au site web ?

Oui, et nous le faisons correctement. Nous construisons des couches middleware qui extraient les niveaux d'inventaire, les délais de livraison et les barèmes tarifaires directement de l'API ou des vues de base de données de votre ERP. La fréquence de synchronisation est à votre discrétion — horaire, quotidienne ou en temps réel via webhooks. Votre équipe de vente cesse de mettre à jour manuellement les feuilles de calcul et commence à faire confiance aux données du site.

Construisez-vous des systèmes RFQ ou seulement des formulaires de contact ?

Le flux RFQ que nous construisons est structuré autour de la façon dont les acheteurs automobiles travaillent réellement. Ils sélectionnent des pièces spécifiques, entrent les exigences de volume et les dates cibles, et téléchargent les dessins ou spécifications directement dans le formulaire. La soumission achemine alors automatiquement le formulaire vers le bon ingénieur commercial — basé sur la gamme de produits ou la région — et le pousse dans votre CRM avec le scoring des leads déjà appliqué. Plus de leads perdus dans une boîte de réception générique.

Combien de temps prend un projet de site web pour fournisseur automobile ?

La plupart des projets se lancent en 8 à 10 semaines. Les sites plus petits avec moins de 500 SKU et sans intégration ERP peuvent être livrés en 6 semaines — nous l'avons fait. Les constructions plus importantes avec des taxonomies de catalogue complexes, un support multilingue et un accès au portail s'exécutent généralement sur 10 à 12 semaines. De toute façon, nous le délimitons précisément avant de commencer, il n'y a donc pas de surprises de votre côté.

Nos acheteurs ingénieurs pourront-ils télécharger des fichiers CAO ?

Absolument. Zones de téléchargement authentifiées pour les fichiers STEP, IGES, DXF et PDF, tous servis à partir d'un CDN mondial pour une livraison rapide indépendamment de l'endroit où vos clients téléchargent les fichiers. Vous pouvez verrouiller les téléchargements derrière un simple formulaire d'enregistrement pour capturer les données de leads, ou les laisser ouverts. Honnêtement, l'une ou l'autre approche fonctionne — cela dépend simplement de votre processus de vente.

Comment assurez-vous la conformité aux exigences de présentation IATF 16949 ?

Nous construisons des pages de certification dédiées avec documentation téléchargeable, suivi de la date d'expiration et détails de la portée de la certification. Mais voici ce qui les rend vraiment efficaces : nous les structurons avec un balisage de schéma afin que les moteurs de recherche les fassent apparaître directement dans les résultats. Les équipes d'approvisionnement OEM voient vos accréditations IATF 16949 et ISO avant même de cliquer pour accéder à votre site. C'est le genre de première impression qui vous garde dans la course.

Automotive Supplier Sites from $12,000
Fixed-fee. 30-day post-launch support included.
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Next.js DevelopmentHeadless CMS DevelopmentCore Web Vitals OptimizationCore Web Vitals & Jamstack Guide

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