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Gems & Jewels
360° Video GalleriesCertificate IntegrationParcel Inventory Logic

보석 이커머스 개발 — 루스 스톤, 컷 소스, 러프 딜러

360° 비디오, 공인 랩 데이터 및 트레이드급 검색이 포함된 루스 스톤 인벤토리 플랫폼

100K
Stones Indexed
Search layer proven at this scale
<100ms
Search Response
Parametric filter across full inventory
6 Labs
Certificate Integration
GIA, IGI, GRS, SSEF, AGL, Gübelin
£12K+
Starting Point
Production gemstone platform
What Is a Gemstone Ecommerce Platform?

A gemstone ecommerce platform is something pretty specific -- and it's not just a jewellery store with different product photos. Here's the real distinction: it's an inventory system that surfaces loose stones the way trade buyers actually evaluate them. Video under multiple light sources. Certified grading attributes. Full origin and treatment disclosure. Parametric search that doesn't make you scroll through 4,000 irrelevant results. A cutter in Chanthaburi, a sapphire specialist in Colombo, or a diamond bourse member in Antwerp isn't selling anything like the way a retail jeweller sells. Their buyers are jewellers, designers, investors, and other dealers -- sophisticated audiences who filter by carat-weight range, colour grade, fluorescence, origin country, treatment status, and price per carat. And they have zero patience for a site that doesn't understand that. What do these buyers actually expect? They expect a 360-degree video to spin on the product page without clicking play. They expect the certificate to be viewable in-browser with a direct link to the issuing lab for verification. They expect trade pricing gated behind dealer verification -- not sitting there in public. They expect parcel lots to show a per-stone breakdown, not a single photo with a vague description. We've built loose-stone platforms at the Gems & Jewels desk handling inventories up to 100,000 stones with sub-100-millisecond faceted search. Honestly, the difference between a platform built by people who actually understand gems and one handed to a generic agency is the difference between a buyer closing a £40,000 transaction online and quietly emailing your competitor instead.

프로젝트가 실패하는 이유

Stones listed as still photos -- no 360° video, no multi-light-source video for colour-shift stones And look, serious loose-stone buyers won't commit to a stone they can't see in motion. Every still-photo product page is already losing to a competitor showing the same stone on video. For alexandrite, tanzanite, and parti-sapphire specifically, single-light-source photography isn't just inadequate -- it's actively worse than no photography at all.
Certificates attached as PDFs with no structured data behind them -- completely invisible to search engines and AI tools When a GIA or GRS report is a downloadable PDF only, Google can't read the grading attributes, AI search tools can't recommend your stones by criteria, and buyers can't verify the report against the issuing lab in a single click. Structured data turns those certificates from static attachments into actual search assets. It's a meaningful difference.
Parcel lots modelled as single products -- one price, one photo, done But a parcel is five to fifty stones with genuinely varying weight, colour, and clarity across the lot. Modelling it as a single SKU throws away all the per-stone detail that buyers actually need to make a decision. Dealers who can't surface parcel composition are just handing sales to dealers who can.
No trade-access gating, so wholesale pricing sits there visible to retail buyers Trade buyers need verified access to wholesale pricing -- that's not optional. Public wholesale pricing erodes your retail partner relationships and quietly destroys your pricing power over time. A proper two-tier platform sorts this out cleanly, and it's not that complicated to build right.
Origin and treatment disclosure buried somewhere in a product description, rather than sitting in filterable search fields CIBJO and AGTA norms require disclosure anyway -- so beyond compliance, this is just trust. When origin and treatment are text blobs instead of filterable fields, buyers who care -- and they all do, for coloured stones -- simply can't find what they're looking for. Sales leak to disclosure-first competitors. Pretty straightforward problem to fix, honestly.

컴플라이언스

360° Video Galleries

V360, Diamond360, and custom turntable video integrated as the primary product asset -- not an afterthought. Multiple light-source videos for colour-shifting stones so buyers see what they're actually buying. Everything lazy-loaded under CDN, with a proper fallback to a high-res photo grid on slow connections. So it works in Bangkok just as well as Bristol.

Six-Lab Certificate Integration

GIA, IGI, GRS, SSEF, AGL, and Gübelin reports integrated with structured data for every grading attribute -- not just attached as a PDF and forgotten. QR-bound verification flows built in. In-browser PDF viewer so buyers don't leave the page. One-click lookup directly against the issuing lab. That's the full picture.

Parametric Faceted Search

Filter by carat-weight range, colour grade, saturation, tone, clarity type, cut grade, treatment status, origin country, and price band. Sub-100ms response times across inventories of 100,000 stones. Built on Supabase with pgvector handling semantic origin matching -- so searching "unheated Ceylon blue sapphire" actually returns what you'd expect it to.

Parcel and Mixed-Lot Inventory

Parcels modelled as containers of individually-tracked stones, with rolled-up totals at the parcel level. Buyers see the per-stone breakdown, the colour-grade distribution across the lot, and can request specific stones pulled. This mirrors how real dealers already work -- we're just translating that workflow to the web properly.

Trade-Access Gating

Verified-dealer accounts with wholesale pricing, memo and approval flows, parcel-specific pricing tiers, and export-compliant documentation. Retail and trade running on the same platform without any price leakage between them. And yes -- both buyer types get an experience that actually makes sense for them.

Origin and Treatment Disclosure

CIBJO and AGTA-aligned disclosure model built into every product record. Origin country -- and specific mine when it's known -- plus treatment status covering none, heat, beryllium, oil, fracture-fill, and irradiation. Disclosure level and lab-verified provenance included. All of it filterable. All of it in Schema. Not buried in a description field somewhere.

우리가 만드는 것

Gem-Specific Schema Markup

Product schema extended with proper gemological attributes: gemologicalSpecies, carat, cutStyle, colourGrade, clarityGrade, treatment, origin. The real kicker here is that AI search tools can now recommend your stones by attribute -- and most gemstone sites still publish zero structured grading data. So this is a genuine competitive edge right now.

Per-Carat and Per-Stone Pricing

Toggle pricing model per product category: per-carat for loose stones, per-stone for parcels, per-piece for finished goods. Buyers see pricing the way the trade actually prices it -- not some flattened single-price format that confuses everyone and makes them call you instead of buying.

Memo and Approval Workflow

Trade buyers request stones on memo, sales approves, stones ship with structured memo documentation, and the return flow is tracked end-to-end. This replaces the email chains and spreadsheets that -- honestly -- lose stones. If you're still running memo processes out of a shared inbox, you already know the problem.

Multi-Currency Per-Carat Pricing

USD, EUR, GBP, CHF, and HKD native display with live FX rates. Per-carat prices convert correctly with proper precision -- not rounded to something embarrassing. This matters particularly for dealers serving bourses across Geneva, Hong Kong, and Antwerp simultaneously.

Export Documentation Generation

CITES documentation for restricted gem species, Kimberley Process documentation for rough diamonds, and customs invoices with stone-level detail. Generated automatically from order data -- not assembled by hand for every shipment.

Private Client Memo History

Long-term clients see their own purchase history, memos currently out, stones reserved, and saved preferences. Your internal sales team sees client lifetime value and preference patterns. It replaces the salesperson's head-memory -- which works fine until that person leaves -- with queryable data that actually stays with the business.

우리의 프로세스

01

Inventory and Workflow Audit

We start by reviewing your existing inventory system, certificate storage, memo process, and customer segmentation. Then we map every data flow that needs to move to the new platform. No surprises halfway through build because someone forgot to mention 8,000 PDFs sitting in a Dropbox folder.
Week 1-2
02

Data Architecture and Schema Design

We design the gemological data model specifically around your inventory type -- not a generic product schema with gem fields bolted on. Supabase setup with proper indexes for faceted search. Certificate ingestion pipeline planned before a single line of frontend gets written.
Week 2-4
03

Build and Certificate Integration

Next.js frontend, Supabase backend, V360 or custom video integration, certificate lookup endpoints for all six labs. Trade-access gating and memo workflow. Continuous Vercel Preview so you can see every change before it ships -- and so can your team in Colombo or wherever they're based.
Week 4-12
04

Inventory Migration and QA

Migrate existing inventory with certificate PDFs, origin data, and treatment disclosure already mapped to structured fields. Upload 360° videos with proper encoding. Then QA search, pricing, and checkout across a representative stone set -- not just a handful of easy ones.
Week 12-14
05

Launch and Ongoing Stone-Ops Support

Production launch with monitored rollout. 30-day warranty period included. Optional retainer available for ongoing new-stone ingestion support, search tuning, and incremental feature development as the business grows.
Week 14+
Next.js 15SupabasepgvectorStripeV360 integrationShopify HeadlessSchema.org Product + Offer

자주 묻는 질문

보석 이커머스와 주얼리 이커머스는 어떻게 다릅니까?

여기가 핵심입니다 -- 루스 스톤은 등급 속성과 비디오로 구매됩니다. 주얼리는 디자인과 브랜드로 구매됩니다. 루스 스톤 사이트는 캐럿 범위 및 색상 등급에 대한 파라메트릭 검색, 주요 제품 자산으로서의 360도 비디오, 그리고 인증서 중심의 제품 페이지가 필요합니다. 주얼리 사이트는 브랜드 스토리텔링, 컬렉션 구조, 그리고 스타일링된 사진이 필요합니다. 기술 스택은 일부 겹치지만, UX는 거의 완전히 다릅니다. 우리는 둘 다 출시했으므로 정확히 어디서 선을 그어야 하는지 알고 있습니다.

모든 스톤에 대해 360도 비디오를 처리합니까?

예. 우리는 V360, Diamond360, 그리고 커스텀 터렛테이블 설정과 통합됩니다. 우리는 또한 알렉산드라이트와 같은 색상 변화 스톤을 위한 다중 광원 비디오를 지원하므로 구매자가 동일한 제품 페이지에서 스톤을 주광, 백열광, 형광광 아래에서 볼 수 있습니다. 파셀 로트의 경우, 일관된 배경을 가진 사진 그리드를 지원합니다. 그리고 모든 비디오는 CDN 아래에서 지연 로드되며, £15,000 사파이어를 구매하는 모든 사람이 고속 광대역에 있는 것은 아니므로 느린 연결에 대한 적절한 폴백이 있습니다.

트레이드 전용 또는 2단계 가격 책정을 구축할 수 있습니까?

예. 검증된 딜러 게이팅이 있는 트레이드 액세스, 도매 가격 책정 계층, 파셀 로트 가격 책정, 메모 및 승인 흐름, 그리고 국제 배송을 위한 수출 규정 준수 문서. 우리는 고가치 파셀에 대한 견적 요청 가격 책정과 캐럿당 가격의 스톤에 대한 즉시 구매를 지원합니다. 동일한 플랫폼이 소매 및 트레이드를 모두 처리하며, 어느 쪽도 타협처럼 느껴지지 않습니다.

파셀 및 혼합 로트 인벤토리를 어떻게 처리합니까?

파셀은 단일 SKU가 아니며, 우리는 그렇게 가장하지 않습니다. 우리는 파셀을 개별 스톤 메타데이터 -- 캐럿, 색상, 클래리티 -- 가 파셀 수준의 총계로 롤업된 인벤토리 단위로 모델링합니다. 구매자는 파셀 내의 개별 스톤을 보고, 로트 전체의 색상 등급 분포를 확인하고, 특정 스톤 추출을 요청할 수 있습니다. 이것은 실제로 진짜 보석 딜러가 이미 작동하는 방식입니다. 우리는 단순히 가격과 기도가 있는 하나의 제품 페이지로 모두 붕괴시키는 대신 웹에 제대로 번역합니다.

원산지 및 처리 공시는 어떻습니까?

처음부터 내장되어 있습니다. 모든 스톤은 구조화된 원산지 데이터 -- 국가, 특정 광산(알려진 경우) -- 처리 상태(없음, 열처리, 베릴륨, 오일, 균열 충전, 조사)를 포함하고, 공시 수준은 CIBJO 및 AGTA 규범과 일치합니다. 원산지 및 처리는 제품 페이지, 검색 필터 및 AI 발견 가능성을 위한 Schema 마크업에 표시됩니다. 우리는 공시를 진지하게 받아들입니다. 당신의 사이트도 그래야 합니다.

Fixed-Fee Quotes Within 48 Hours
Single-dealer platform: £12-25K. Multi-dealer marketplace: £30-80K. Enterprise or multi-country: £80K+. Hosting from £250/mo.
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