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Your Loose Stone Inventory Disappears If Buyers Can't Filter Like Pros

If you're a cutter or rough dealer listing 10,000+ stones, you know buyers scroll past your site when they can't search by saturation, origin, and treatment in under three seconds.

Selling loose gemstones is not selling necklaces. A loose stone buyer wants 360-degree video under daylight and incandescent, the certificate on screen, origin and treatment disclosure, and search by every grading attribute. Our Gems & Jewels desk at Social Animal builds gemstone ecommerce platforms for cutters, rough dealers, coloured-stone specialists, and parcel-traders. We ship with 360° video product galleries, certificate lookup tied to GIA, IGI, GRS, SSEF, AGL and Gübelin reports, parcel and mixed-lot inventory logic, origin heat-maps, and trade-access gating for wholesale buyers. The search layer handles parametric filtering by carat, cut, colour saturation, clarity type, treatment, origin country, and price band with sub-100ms response over inventories up to 100,000 stones.

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Frequently Asked Questions

Here's the thing -- loose stones are bought on grading attributes and video. Jewellery is bought on design and brand. A loose-stone site needs parametric search over carat ranges and colour grades, 360-degree video as the primary product asset, and certificate-first product pages. A jewellery site needs brand storytelling, collection architecture, and styled photography. The tech stack overlaps in places, but the UX is almost entirely different. We've shipped both, so we know exactly where those lines are.
Yes. We integrate with V360, Diamond360, and custom turntable setups. We also support multiple light-source videos for colour-shifting stones like alexandrite -- so a buyer can see the stone under daylight, incandescent, and fluorescent in the same product page. For parcel lots, we support photo grids with consistent backgrounds. And every video is lazy-loaded under the CDN with proper fallback for slow connections, because not everyone buying a £15,000 sapphire is on fast broadband.
Yes. Trade access with verified-dealer gating, wholesale pricing tiers, parcel-lot pricing, memo and approval flows, and export-compliant documentation for international shipments. We support requested-quote pricing for high-value parcels and instant-buy for per-carat priced stones. Same platform handles both -- retail and trade -- without either experience feeling like a compromise.
A parcel isn't a single SKU, and we don't pretend it is. We model parcels as an inventory unit with per-stone metadata -- carat, colour, clarity -- rolled up to a parcel-level total. Buyers can view individual stones within the parcel, see the colour-grade distribution across the lot, and request specific stones pulled. This is genuinely how real gem dealers already work. We just translate it to the web properly instead of collapsing it all into one product page with a price and a prayer.
Built in from day one. Every stone carries structured origin data -- country, specific mine when it's known -- treatment status covering none, heat, beryllium, oil, fracture-fill, and irradiation, and disclosure level matching CIBJO and AGTA norms. Origin and treatment appear on the product page, in search filters, and in Schema markup for AI discoverability. We take disclosure seriously. Your site should too.
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