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Gems & Jewels
360° Video GalleriesCertificate IntegrationParcel Inventory Logic

Gemstone Ecommerce Development — Loose Stones, Cut Sources, Rough Dealers

Your Loose Stone Inventory Disappears If Buyers Can't Filter It Like Trade

100K
Stones Indexed
Search layer proven at this scale
<100ms
Search Response
Parametric filter across full inventory
6 Labs
Certificate Integration
GIA, IGI, GRS, SSEF, AGL, Gübelin
£12K+
Starting Point
Production gemstone platform
What Trade Buyers Actually Need — And What Generic Jewellery Sites Can't Deliver

Your buyer lands on your sapphire page. They scroll. Four thousand stones load. No origin filter. No treatment toggle. No fluorescence sort. They close the tab and email your competitor in Bangkok instead. A gemstone ecommerce platform serves your inventory the way trade buyers evaluate it — parametric search by carat range, colour grade, clarity, treatment status, origin country, and price per carat. Not retail jewellery browsing. Your customers are cutters in Chanthaburi, bourse members in Antwerp, sapphire specialists in Colombo — sophisticated audiences who filter fast and won't waste time scrolling. They expect 360° video auto-playing on the product page. They expect GIA or GRS certificates viewable in-browser with direct lab verification links. They expect trade pricing gated behind dealer verification — not sitting public. They expect parcel lots showing per-stone breakdowns, not a single blurry photo with vague weight ranges. We've built loose-stone platforms handling 100,000+ inventories with sub-100ms faceted search. The gap between a platform built by people who understand gems and one handed to a generic agency is the gap between a £40,000 online close and a lost buyer.

Wo Projekte scheitern

Stones listed as still photos -- no 360° video, no multi-light-source video for colour-shift stones And look, serious loose-stone buyers won't commit to a stone they can't see in motion. Every still-photo product page is already losing to a competitor showing the same stone on video. For alexandrite, tanzanite, and parti-sapphire specifically, single-light-source photography isn't just inadequate -- it's actively worse than no photography at all.
Certificates attached as PDFs with no structured data behind them -- completely invisible to search engines and AI tools When a GIA or GRS report is a downloadable PDF only, Google can't read the grading attributes, AI search tools can't recommend your stones by criteria, and buyers can't verify the report against the issuing lab in a single click. Structured data turns those certificates from static attachments into actual search assets. It's a meaningful difference.
Parcel lots modelled as single products -- one price, one photo, done But a parcel is five to fifty stones with genuinely varying weight, colour, and clarity across the lot. Modelling it as a single SKU throws away all the per-stone detail that buyers actually need to make a decision. Dealers who can't surface parcel composition are just handing sales to dealers who can.
No trade-access gating, so wholesale pricing sits there visible to retail buyers Trade buyers need verified access to wholesale pricing -- that's not optional. Public wholesale pricing erodes your retail partner relationships and quietly destroys your pricing power over time. A proper two-tier platform sorts this out cleanly, and it's not that complicated to build right.
Origin and treatment disclosure buried somewhere in a product description, rather than sitting in filterable search fields CIBJO and AGTA norms require disclosure anyway -- so beyond compliance, this is just trust. When origin and treatment are text blobs instead of filterable fields, buyers who care -- and they all do, for coloured stones -- simply can't find what they're looking for. Sales leak to disclosure-first competitors. Pretty straightforward problem to fix, honestly.

Compliance

360° Video Galleries

V360, Diamond360, and custom turntable video integrated as the primary product asset -- not an afterthought. Multiple light-source videos for colour-shifting stones so buyers see what they're actually buying. Everything lazy-loaded under CDN, with a proper fallback to a high-res photo grid on slow connections. So it works in Bangkok just as well as Bristol.

Six-Lab Certificate Integration

GIA, IGI, GRS, SSEF, AGL, and Gübelin reports integrated with structured data for every grading attribute -- not just attached as a PDF and forgotten. QR-bound verification flows built in. In-browser PDF viewer so buyers don't leave the page. One-click lookup directly against the issuing lab. That's the full picture.

Parametric Faceted Search

Filter by carat-weight range, colour grade, saturation, tone, clarity type, cut grade, treatment status, origin country, and price band. Sub-100ms response times across inventories of 100,000 stones. Built on Supabase with pgvector handling semantic origin matching -- so searching "unheated Ceylon blue sapphire" actually returns what you'd expect it to.

Parcel and Mixed-Lot Inventory

Parcels modelled as containers of individually-tracked stones, with rolled-up totals at the parcel level. Buyers see the per-stone breakdown, the colour-grade distribution across the lot, and can request specific stones pulled. This mirrors how real dealers already work -- we're just translating that workflow to the web properly.

Trade-Access Gating

Verified-dealer accounts with wholesale pricing, memo and approval flows, parcel-specific pricing tiers, and export-compliant documentation. Retail and trade running on the same platform without any price leakage between them. And yes -- both buyer types get an experience that actually makes sense for them.

Origin and Treatment Disclosure

CIBJO and AGTA-aligned disclosure model built into every product record. Origin country -- and specific mine when it's known -- plus treatment status covering none, heat, beryllium, oil, fracture-fill, and irradiation. Disclosure level and lab-verified provenance included. All of it filterable. All of it in Schema. Not buried in a description field somewhere.

Was wir bauen

Surface gemological attributes buyers actually filter by — origin, treatment, fluorescence, clarity — not retail jewellery categories

Trade buyers find stones in three clicks instead of scrolling 4,000 irrelevant results and giving up

Display per-carat pricing for loose stones and per-stone pricing for parcels — the way the trade actually prices inventory

AI search tools recommend your stones by grading attributes — while competitors publish zero structured certificate data

Gate wholesale pricing behind verified dealer access — so retail partners never see your trade margin

Dealers request memo approvals, track shipments, and return stones through structured workflows — not shared-inbox chaos

Embed GIA, GRS, SSEF certificates as structured data — searchable by AI tools and verifiable with one click

Your sales team sees client lifetime value, memo history, and preference patterns — not salesperson head-memory that leaves when they do

Show 360° video under multiple light sources for colour-shift stones — alexandrite, tanzanite, parti-sapphire need motion

Export documentation generates automatically for CITES species and Kimberley rough — not assembled by hand per shipment

Model parcel lots with per-stone breakdowns — weight, colour, clarity variance visible before buyers request a memo

Multi-currency per-carat pricing converts live across USD, EUR, GBP, CHF, HKD — serving Geneva, Hong Kong, Antwerp simultaneously without rounding errors

Unser Prozess

01

Inventory and Workflow Audit

We start by reviewing your existing inventory system, certificate storage, memo process, and customer segmentation. Then we map every data flow that needs to move to the new platform. No surprises halfway through build because someone forgot to mention 8,000 PDFs sitting in a Dropbox folder.
Week 1-2
02

Data Architecture and Schema Design

We design the gemological data model specifically around your inventory type -- not a generic product schema with gem fields bolted on. Supabase setup with proper indexes for faceted search. Certificate ingestion pipeline planned before a single line of frontend gets written.
Week 2-4
03

Build and Certificate Integration

Next.js frontend, Supabase backend, V360 or custom video integration, certificate lookup endpoints for all six labs. Trade-access gating and memo workflow. Continuous Vercel Preview so you can see every change before it ships -- and so can your team in Colombo or wherever they're based.
Week 4-12
04

Inventory Migration and QA

Migrate existing inventory with certificate PDFs, origin data, and treatment disclosure already mapped to structured fields. Upload 360° videos with proper encoding. Then QA search, pricing, and checkout across a representative stone set -- not just a handful of easy ones.
Week 12-14
05

Launch and Ongoing Stone-Ops Support

Production launch with monitored rollout. 30-day warranty period included. Optional retainer available for ongoing new-stone ingestion support, search tuning, and incremental feature development as the business grows.
Week 14+
Next.js 15SupabasepgvectorStripeV360 integrationShopify HeadlessSchema.org Product + Offer

Häufige Fragen

How is gemstone ecommerce different from jewellery ecommerce?

Here's the thing -- loose stones are bought on grading attributes and video. Jewellery is bought on design and brand. A loose-stone site needs parametric search over carat ranges and colour grades, 360-degree video as the primary product asset, and certificate-first product pages. A jewellery site needs brand storytelling, collection architecture, and styled photography. The tech stack overlaps in places, but the UX is almost entirely different. We've shipped both, so we know exactly where those lines are.

Do you handle 360-degree video for every stone?

Yes. We integrate with V360, Diamond360, and custom turntable setups. We also support multiple light-source videos for colour-shifting stones like alexandrite -- so a buyer can see the stone under daylight, incandescent, and fluorescent in the same product page. For parcel lots, we support photo grids with consistent backgrounds. And every video is lazy-loaded under the CDN with proper fallback for slow connections, because not everyone buying a £15,000 sapphire is on fast broadband.

Can you build trade-only or two-tier pricing?

Yes. Trade access with verified-dealer gating, wholesale pricing tiers, parcel-lot pricing, memo and approval flows, and export-compliant documentation for international shipments. We support requested-quote pricing for high-value parcels and instant-buy for per-carat priced stones. Same platform handles both -- retail and trade -- without either experience feeling like a compromise.

How do you handle parcel and mixed-lot inventory?

A parcel isn't a single SKU, and we don't pretend it is. We model parcels as an inventory unit with per-stone metadata -- carat, colour, clarity -- rolled up to a parcel-level total. Buyers can view individual stones within the parcel, see the colour-grade distribution across the lot, and request specific stones pulled. This is genuinely how real gem dealers already work. We just translate it to the web properly instead of collapsing it all into one product page with a price and a prayer.

What about origin and treatment disclosure?

Built in from day one. Every stone carries structured origin data -- country, specific mine when it's known -- treatment status covering none, heat, beryllium, oil, fracture-fill, and irradiation, and disclosure level matching CIBJO and AGTA norms. Origin and treatment appear on the product page, in search filters, and in Schema markup for AI discoverability. We take disclosure seriously. Your site should too.

Fixed-Fee Quotes Within 48 Hours
Single-dealer platform: £12-25K. Multi-dealer marketplace: £30-80K. Enterprise or multi-country: £80K+. Hosting from £250/mo.
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Jewellery Website DesignGem Lab Website Development

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