You have an idea.
We've shipped 5,000 of them.
One operator team. 400+ MVP engagements since 2012. Naming to launch day, no handoffs, no outsourced pods. This hub routes you to the exact tool or guide for where you are right now.
Where are you right now?
Idea only
Test demand, size the market, pick a niche before building.
Ready to name →Named but not built
Generate 18 vertical-aware names with trademark pre-check.
Ready to build →Prototype in hand
Get a real cost estimate from 400+ engagements before committing.
Needs production →Lovable / Bolt / v0 app
Graduate your AI prototype to Next.js + Supabase. 4–8 weeks.
12 stages, every one covered
Click any stage to jump to the tool, guide, or discovery-call page for that step.
Idea validation
Test demand before you build. 14-day validation sprint.
23 founders 02Market sizing
Size the TAM without paying for Statista.
book a call 03Positioning
Niche, USP, and category choice.
custom workshop 04Brand naming
AI-generated, persona-scored, trademark pre-checked.
18 names per run 05Trademark + domain
USPTO, UKIPO, EUIPO cross-check via TramaTM + Trademark.io.
within tool 06Brand identity
Logo, type, palette, brand guidelines.
83 launches 07Legal setup
Ltd / LLP / sole trader (UK) or Delaware C-Corp (US).
decision guide 08Regulatory
UK Responsible Person, CPSR, VAT/OSS/IOSS.
12 UK cosmetics launches 09MVP build
Fixed-scope sprint or lovable/bolt/v0 to production migration.
400+ builds 10Launch ops
3PL, payments, analytics, support stack.
book a call 11Go-to-market
First 100 customers playbook by vertical.
DTC + SaaS variants 12Funding
Bootstrap vs raise, UK grants, pre-seed path.
custom strategyThree things generic AI can't do
AI can generate a brand name.
We've shipped 83 brand launches to live revenue since 2020. With trademark filings in US, UK, EU, and India. Generic generators can't tell you whether "Lumiere" has 40 conflicting registrations, we can.
AI can write a launch plan.
We've executed 23 UK-to-EU expansions with named VAT consultants (Avalara, Taxamo) and UK Responsible Person firms (Biorius UK, Obelis UK, Cosmetic Safety Consultants). Plans without named operators are fan fiction.
AI can suggest a tech stack.
We've migrated 400 WordPress sites to Next.js with zero ranking loss. We know Supabase Auth diverges from Clerk past 10K users, when Stripe Connect breaks above £50K GMV, and why Lovable apps fail in production. Those failure modes aren't in a blog post.
A few we've shipped
3× faster, $420K/year CMS licensing saved. Zero-downtime migration.
Lighthouse 94 mobile / 99 desktop. HIPAA-safe forms. Patient intake redesigned.
Program finder for 40,000 students across 200 programs. 6-month migration.
Shopify → Headless Next.js Hydrogen. 249% ROAS increase. CWV to green.
What founders ask us first
Who is MVP Starter for?
First-time founders and existing operators building a new product. Typical profile: has an idea or a prototype (Lovable, Bolt, v0, Figma), needs to go from idea to launched business in 6–16 weeks. We handle naming, trademark, build, launch, and GTM as one engagement.
How much does an MVP cost with Social Animal?
Simple sites £8.5–14K, standard SaaS or DTC £22–42K, complex marketplace or multi-tenant platform £65–125K. Run the MVP Cost Calculator for your specific range, it uses 400+ real engagement data.
Do you name the brand and build the product?
Yes. Most naming agencies deliver a PDF of names and stop there. We take you from naming through trademark filing (TramaTM / Trademark.io partners), domain, brand identity, website or app build, and launch, one team, one engagement.
Do you handle UK cosmetics compliance?
Yes. 12 UK cosmetics launches since 2022. We work with named UK Responsible Person firms (Biorius UK, Obelis UK, Cosmetic Safety Consultants Ltd, TramaTM) and CPSR assessors (Delphic HSE, Alcyomics). Launches include CPNP/SCPN notification. See the UK Responsible Person guide.
How fast can we launch?
Simple landing + payment: 2–3 weeks. Standard MVP: 6–9 weeks. Complex multi-tenant platform: 12–18 weeks. Compressed timelines (fixed deadline) carry a 25–50% surge fee for team expansion.
Do you work in person or remote?
Remote-first. London HQ. We ship in whatever timezone the founder operates in. Discovery can be on-site in London if preferred.
Do you take equity?
Occasionally. On select engagements we offer up to 20% reduced cash fee in exchange for growth equity. Discussed case-by-case on discovery calls, it is not a default.
Three ways to start
Questions? Contact us. Last updated April 2026 by Aryan Shah.
Let's build
something together.
Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.