How long does a WordPress to Next.js migration take?

Simple sites: 2-3 weeks. Medium sites (with WooCommerce, custom post types, or membership): 4-6 weeks. Enterprise multisite: 10-16 weeks. We deliver the full checklist implementation as part of the engagement.

Will I lose SEO rankings during migration?

No. Every one of the 42 checklist steps exists to prevent ranking loss. We build to pass 100% green Core Web Vitals on launch day. Rankings typically recover or improve within 4-8 weeks.

Is the checklist really free?

Yes. The full 42-point PDF is free. Drop your email and it lands in your inbox within 5 minutes. No credit card, no paywall, no drip campaign manipulation.

Do you also handle the migration?

If you want. The checklist is self-serve for teams with in-house developers. For founders and non-technical operators, we offer fixed-scope migration engagements from GBP 8K / USD 10K for simple sites up to GBP 150K / USD 190K for enterprise multisite.

Now accepting new projects — limited slots available. Get started →

Free PDF · 42 steps · Zero fluff

The SEO-Safe WordPress Migration Checklist.

The exact 42-point pre-flight, cutover, and post-launch checklist we run on every WordPress-to-Next.js migration. Drawn from 100+ production migrations. Built to preserve rankings.

100+ platform migrations completed

95+ Lighthouse score on every build

0 rankings lost on any migration

£540/yr post-migration hosting vs £10-30K WordPress

We build to pass Core Web Vitals on launch.

We hold your top 100 URLs to LCP, CLS, and INP thresholds on launch day.

What's in the checklist

42 steps across 5 phases.

Discovery & audit (8 steps)

Full content inventory, SEO baseline snapshot, plugin audit, custom code inventory, and dependency graph before any cutover planning.

Architecture & redirect mapping (9 steps)

301 map generation, canonical URL strategy, slug preservation rules, hreflang structure, and sitemap delta plan.

Build & content migration (10 steps)

Headless CMS setup (Payload / Sanity / Contentful), content model mapping, media CDN strategy, schema markup rebuild, and component-level parity.

Pre-launch QA (9 steps)

301 verification, meta tag parity, accessibility audit (WCAG 2.1 AA), Core Web Vitals lab + field check, and staging-to-prod smoke tests.

Cutover & post-launch (6 steps)

DNS switchover playbook, zero-downtime cutover window, Search Console validation, 30-day monitoring, and ranking-recovery response plan.

Why use this one

Other checklists tell you what. This one tells you how.

Named tools at every step. Screaming Frog for URL inventory. Ahrefs for backlink benchmarking. Lighthouse CI for CWV. WebPageTest for field correlation. No generic advice.
UK and US specific. GBP and USD pricing. UK VAT/OSS implications for e-commerce migrations. US sales tax nexus for DTC brands. EU GDPR for multi-region sites.
Covers Astro and Payload CMS. Most migration guides skip the actually-modern stack. This one includes self-hosted Payload (no license fee) and Astro for marketing-first sites.
Written by operators who ship it. 12+ years. 100+ platform migrations. One senior team on every migration engagement.

Need someone to run this checklist for you?

Fixed-scope WordPress-to-Next.js migration. GBP 8-150K depending on site size. Built to preserve rankings.

Book a free migration audit → See the service

Get in touch

Let's build
something together.

Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

Get in touch →