How long does a WordPress to Next.js migration take?

Simple sites: 2-3 weeks. Medium sites (with WooCommerce, custom post types, or membership): 4-6 weeks. Enterprise multisite: 10-16 weeks. We deliver the full checklist implementation as part of the engagement.

Will I lose SEO rankings during migration?

No. Every one of the 42 checklist steps exists to prevent ranking loss. We guarantee 100% green Core Web Vitals on launch day or we keep working for free until you pass. Rankings typically recover or improve within 4-8 weeks.

Is the checklist really free?

Yes. The full 42-point PDF is free. Drop your email and it lands in your inbox within 5 minutes. No credit card, no paywall, no drip campaign manipulation.

Do you also handle the migration?

If you want. The checklist is self-serve for teams with in-house developers. For founders and non-technical operators, we offer fixed-scope migration engagements from GBP 8K / USD 10K for simple sites up to GBP 150K / USD 190K for enterprise multisite.

Now accepting Q2 projects — limited slots available. Get started →

Free PDF · 42 steps · Zero fluff

The SEO-Safe WordPress Migration Checklist.

The exact 42-point pre-flight, cutover, and post-launch checklist we run on every WordPress-to-Next.js migration. Built from 400+ production engagements. Zero ranking loss.

400+ WordPress sites migrated since 2012

95+ Lighthouse score on every build

0 rankings lost on any migration

£540/yr post-migration hosting vs £10-30K WordPress

100% green Core Web Vitals on launch — or we keep working for free.

If any of your top 100 URLs fails LCP, CLS, or INP thresholds on launch day, we keep optimising at zero cost until they pass. Written into every contract.

What's in the checklist

42 steps across 5 phases.

Discovery & audit (8 steps)

Full content inventory, SEO baseline snapshot, plugin audit, custom code inventory, and dependency graph before any cutover planning.

Architecture & redirect mapping (9 steps)

301 map generation, canonical URL strategy, slug preservation rules, hreflang structure, and sitemap delta plan.

Build & content migration (10 steps)

Headless CMS setup (Payload / Sanity / Contentful), content model mapping, media CDN strategy, schema markup rebuild, and component-level parity.

Pre-launch QA (9 steps)

301 verification, meta tag parity, accessibility audit (WCAG 2.1 AA), Core Web Vitals lab + field check, and staging-to-prod smoke tests.

Cutover & post-launch (6 steps)

DNS switchover playbook, zero-downtime cutover window, Search Console validation, 30-day monitoring, and ranking-recovery response plan.

Why use this one

Other checklists tell you what. This one tells you how.

Named tools at every step. Screaming Frog for URL inventory. Ahrefs for backlink benchmarking. Lighthouse CI for CWV. WebPageTest for field correlation. No generic advice.
UK and US specific. GBP and USD pricing. UK VAT/OSS implications for e-commerce migrations. US sales tax nexus for DTC brands. EU GDPR for multi-region sites.
Covers Astro and Payload CMS. Most migration guides skip the actually-modern stack. This one includes self-hosted Payload (no license fee) and Astro for marketing-first sites.
Written by operators who ship it. 12+ years. 400+ WordPress migrations. One team, Melody and Aryan, named on every migration engagement.

Need someone to run this checklist for you?

Fixed-scope WordPress-to-Next.js migration. GBP 8-150K depending on site size. Zero ranking loss or we keep working for free.

Book a free migration audit → See the service

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Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

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