AI Chatbots & Lead Scoring for Car Dealerships
Sell More Cars While Your Team Sleeps
Custom AI assistants that handle inventory questions, score leads by purchase intent, and deliver instant trade-in valuations — integrated directly with your DMS and CRM.
An automotive AI chatbot is a conversational assistant built specifically for car dealerships. It uses natural language processing and generative AI to answer inventory questions, estimate trade-in values, score leads by purchase intent, and hand qualified buyers off to your sales team. It connects directly to your DMS, CRM, and inventory feeds so it can give accurate, real-time responses across web, SMS, and messaging platforms.
Your Current Site May Be a Liability
Common gaps we find in nearly every audit.
What Your Website Could Look Like
Custom-designed for your industry. No templates. No stock photos.
How We Build This Right
Every safeguard, built in from Day 1.
Real-Time Inventory Sync
Your chatbot pulls live data from CDK, DealerSocket, or whatever DMS you're running, via API. Customers see accurate stock, real pricing, and VIN-level details — no stale listings, no awkward corrections.
AI Lead Scoring Engine
Every conversation gets scored by purchase intent using behavioral signals: budget mentions, trade-in discussion, financing questions, urgency language. Hot leads get routed instantly, before they have a chance to cool off.
Instant Trade-In Valuation
Customers enter year, make, model, mileage, and condition. The AI returns a market-adjusted estimate using live auction data and local comps — and captures the lead at the same time. The whole thing takes under 10 seconds.
Hybrid Human Escalation
When a conversation hits a real decision point — financing negotiation, test drive scheduling, handling an objection — the bot hands off to a human rep with the full chat context already loaded. Your rep walks in knowing exactly where the customer stands.
Multi-Channel Deployment
One AI deployed across your website, SMS, Facebook Messenger, and WhatsApp. Every channel feeds into a single CRM record per customer, so nothing gets duplicated or lost.
TCPA & Privacy Compliant
Consent capture, opt-out handling, and data retention policies are built into every interaction. No regulatory surprises when you scale to five, ten, or twenty rooftops.
What We Build
Purpose-built features for your industry.
VIN-Level Inventory Search
Customers ask questions the way they actually talk — "show me red SUVs under $35K" — and get filtered, real-time results pulled directly from your DMS. No dropdowns, no form submissions.
Conversational Trade-In Flow
A guided multi-step chat collects vehicle details and returns a valuation range backed by live market data in under 10 seconds.
Intent-Based Lead Routing
The AI classifies leads into hot, warm, and cold tiers and routes each one to the right salesperson or nurture sequence automatically. No more guessing who deserves a callback first.
Test Drive Scheduling
The bot checks sales team availability and books confirmed test drive appointments with calendar sync and SMS confirmation. It's all handled without a single phone call.
Financing Pre-Qualification
It collects credit range, down payment, and monthly budget to pre-qualify buyers before they ever sit down with F&I. That conversation gets a lot more productive when both sides already know the numbers.
Multi-Rooftop Dashboard
Dealer group operators see conversation volume, lead scores, and conversion metrics across all locations in one admin panel. No jumping between logins.
Built on a Modern, Secure Stack
Our Development Process
From discovery to launch. Quality at every step.
DMS & CRM Audit
Week 1We start by mapping your existing dealer management system, CRM, and inventory feed structure — identifying API endpoints, data freshness intervals, and anywhere the integration breaks down.
AI Architecture & Training
Weeks 2-3Then we design the conversation flows, train the language model on your inventory data, trade-in logic, and dealership-specific FAQs. Lead scoring rules get calibrated against your historical close data, not generic industry benchmarks.
Frontend & Channel Build
Weeks 3-4The chat widget gets built in Next.js with your brand styling. We wire up SMS via Twilio, plus Messenger and WhatsApp endpoints — all feeding into a unified Supabase backend.
Integration & Load Testing
Week 5Live DMS sync, CRM write-back, and escalation routing get stress-tested across peak traffic scenarios. We validate inventory accuracy and response latency under real load before anything goes live.
Launch & Optimization
Weeks 6-8We deploy to production with real-time monitoring in place. For the first 30 days, we track lead quality, conversion rates, and conversation drop-off — tuning AI responses and scoring thresholds every week based on what we see.
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