Your Dealer Group is Paying for 20 Websites When You Need One
If you're running 5-200 dealership locations, you're bleeding $120K/year on duplicate contracts, broken inventory feeds, and leads falling through cracks between sites.
Dealer groups with 5-200 locations need one platform, not 200 separate contracts. One admin dashboard manages all locations. Each location gets its own subdomain or path with individual inventory, staff pages, promotions, and Google Business Profile sync. Cross-location inventory search lets customers find any vehicle across all locations sorted by distance. Group reporting compares leads by location, inventory turns, and conversion rates -- identifying underperformers before they cost you revenue. Brand consistency engine enforces group-wide design while allowing local marketing teams to update content without breaking guidelines. Centralised lead routing sends each lead to the nearest location, assigns it to an available salesperson, sends Twilio SMS notification, and tracks follow-up in a unified CRM. Supabase multi-tenant architecture with RLS per location. Biggest dealer group budgets in automotive: $50-250K.
Your Dallas location goes live at 9am. Houston follows at 11. By noon, both inventories feed into one cross-location search bar -- same codebase, same admin dashboard, zero duplicate contracts. That's what a dealer group platform does: it treats your 5, 20, or 80 locations as tenants inside one Next.js application, not separate WordPress installs bleeding $500/month each. Each location lives isolated in Supabase's Row Level Security schema. Your Dallas Ford staff see Dallas data. Your Houston team sees Houston. Your group VP sees everything -- leads, inventory turns, traffic -- in one real-time dashboard. No spreadsheet requests, no waiting on local managers. Each location gets its own URL structure (subdomain or path), unique inventory feeds synced from your DMS via ISR, and local SEO content. The brand consistency engine enforces your typography and color palette group-wide while letting each store customize imagery and promotions. Lead routing uses edge functions and geolocation to send the inquiry to the nearest salesperson via Twilio SMS. The entire group runs on 4–6 servers instead of 20. Template platform fees stop. Operational chaos stops. And you finally see which location is turning inventory in 18 days versus 47.
What is holding your current website back?
Common gaps we find in nearly every audit.
What Your Website Could Look Like
Custom-designed for your industry. No templates. No stock photos.
How We Build This Right
Every safeguard, built in from Day 1.
Centralised Admin, Localised Sites
One dashboard, everything in it. Each location manages its own inventory, staff roster, active promotions, and business hours independently -- but group admin has visibility across all of it simultaneously. There's no calling the Dallas manager to ask what's in stock. Supabase RLS handles the access separation at the database level, not just in the UI, which means it's actually enforced rather than just a polite suggestion.
Cross-Location Inventory Search
One search query, every location's inventory hits at once. Results come back sorted by distance from wherever the customer is -- GPS permission or zip code entry, your choice. So if the vehicle exists anywhere in your group, the customer finds it. And they see "Dallas Ford -- 8 miles" before they see "Fort Worth Ford -- 31 miles." They pick the closer one. You keep the deal.
Group Reporting Dashboard
The reporting dashboard covers leads by location, inventory turn rates, website traffic, conversion percentages, and average days-to-sale -- all comparable side by side, all updating in real time. You're not waiting on end-of-month exports. If a location's lead volume drops on a Tuesday, you see it Wednesday morning. Export functions handle the monthly board reports. It's the visibility most dealer groups have never actually had.
Brand Consistency Engine
Here's how brand control actually works in practice: design tokens at the group level lock down the logo, colour palette, typography, and page structure. Local teams get a scoped editing area for their promotions, featured inventory units, staff photos, and local event announcements. They can't touch the stuff that defines the brand. So your Fort Worth location manager can update their Memorial Day sale banner without accidentally changing the font to Comic Sans group-wide. That constraint is a feature, not a limitation.
Centralised Lead Routing
Customer fills out a lead form -- anywhere on the site, any location page, even the group homepage. The system pulls their zip code or geolocation, identifies the nearest location, and routes the lead to an available salesperson there. Twilio fires an SMS to that salesperson within seconds. Customer gets an email confirmation. Everything lands in the group CRM with location assignment and pipeline stage attached from the start. No one manually forwards leads. Nothing falls through the cracks at 7pm on a Friday.
Google Business Profile Sync
Google Business Profile management at scale is honestly one of the most underrated features here. Hours changes, inventory highlights, current promotions -- all of it syncs to each location's individual GBP via the API. So when you update a holiday hours change in your admin dashboard, all 20 GBP profiles reflect it. Local SEO stays accurate without someone manually logging into 20 separate Google accounts. That's a real operational headache eliminated.
Built on a Modern, Secure Stack
Our Development Process
From discovery to launch. Quality at every step.
Group Architecture Audit
Week 1-2Discovery phase means mapping every location, auditing the current tech stack, documenting which DMS each store runs, collecting brand guidelines, and understanding what reporting the group actually needs. That last one matters more than people think -- we've seen groups that needed 3 reports and groups that needed 23. The multi-tenant schema design comes out of this phase. Don't skip it or rush it.
Multi-Tenant Infrastructure
Week 3-6The technical foundation is Supabase multi-tenant schema with RLS policies scoped per location, Next.js dynamic routing generating the individual location pages, and ISR handling inventory and content updates automatically. This combo means the site is fast, the data is secure, and inventory pages don't require a developer to stay current.
Group Admin & Reporting
Week 7-10Admin layer splits into two tiers: group admin with full cross-location visibility and a reporting dashboard that lets you compare any location against any other, and location-specific admin for local teams that scopes them to their own store. Both interfaces built in the same Next.js application, permissions handled by Supabase RLS.
Lead Routing & CRM
Week 11-13Lead capture wired to geolocation routing from day one -- not bolted on later. Twilio SMS notifications go to salespeople in real time. The group CRM tracks location assignment and pipeline stage for every lead, so you always know which store owns which deal and where it stands. No spreadsheets, no "who's following up on this?" conversations.
Migration & Launch
Week 14-18Migration phase involves moving all locations off their existing platforms with 301 redirects for every URL that's ever ranked -- we're talking individual VDP URLs, staff pages, service pages, all of it. DNS updates per location get staged carefully so there's no downtime during the switchover. Post-launch monitoring watches lead volume and inventory accuracy for 30 days minimum because that's when the real issues surface.
Frequently Asked Questions
Explore related industries
200+ employee company? Complex multi-tenant, auction, or multi-location requirement? We have a dedicated enterprise capability track.
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Centralised admin, cross-location inventory, group reporting, and centralised lead routing. Quote in 24 hours.
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