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Automotive

Cross-Location SearchGroup ReportingBrand Consistency

ディーラーグループ・マルチロケーション自動車ウェブサイト

あなたのディーラーグループは20の別々のウェブサイト契約に年間$120K費やしています

$372K/yr

Template Platform Cost

10 locations x $31K/mo SaaS stack

$24K/yr

Custom Platform Cost

After year 1 ($120K build + $2K/mo)

200

Max Locations

Supabase multi-tenant scales to any size

$348K

Annual Savings

Year 2+ vs template SaaS stack

What a Dealer Group Platform Actually Consolidates — And What It Stops Costing You

Your Dallas location goes live at 9am. Houston follows at 11. By noon, both inventories feed into one cross-location search bar — same codebase, same admin dashboard, zero duplicate contracts. That's what a dealer group platform does: it treats your 5, 20, or 80 locations as tenants inside one Next.js application, not separate WordPress installs bleeding $500/month each. Each location lives isolated in Supabase's Row Level Security schema. Your Dallas Ford staff see Dallas data. Your Houston team sees Houston. Your group VP sees everything — leads, inventory turns, traffic — in one real-time dashboard. No spreadsheet requests, no waiting on local managers. Each location gets its own URL structure (subdomain or path), unique inventory feeds synced from your DMS via ISR, and local SEO content. The brand consistency engine enforces your typography and color palette group-wide while letting each store customize imagery and promotions. Lead routing uses edge functions and geolocation to send the inquiry to the nearest salesperson via Twilio SMS. The entire group runs on 4–6 servers instead of 20. Template platform fees stop. Operational chaos stops. And you finally see which location is turning inventory in 18 days versus 47.

プロジェクトが失敗する理由

Look, the math on template platforms is brutal You're signing separate contracts per location -- no cross-location inventory visibility, no group reporting, nothing shared. Twenty locations on template platforms at $500 a month each? That's $10,000 every single month, and you still can't see what's happening across your group. A custom dealer group platform brings everything under one roof and honestly pays for itself within 8-12 months compared to what you're already spending. The per-location template fees stop, the operational chaos stops, and you actually get data that means something.

Cross-location inventory search is just impossible on template platforms -- and that's a real revenue leak Think about a customer who wants a 2024 RAV4. They land on your nearest location's site, don't see one in stock, and they're gone. Off to CarGurus or your competitor down the road. But if cross-location search existed on your platform, they'd find that same RAV4 sitting at your store 25 miles away. Same group, same sale, same profit -- you just needed the infrastructure to connect the dots. How many deals are you losing to that gap right now?

Without group-level reporting, you're flying blind You can't compare location performance, can't spot which store's conversion rate dropped in March, can't tell if Dallas is turning inventory in 18 days while Houston is sitting at 47. Underperforming locations don't announce themselves -- they just quietly drag down the group until someone notices a bad quarter. A unified dashboard showing lead volume, inventory turns, and conversion rates by location means you catch problems in week two, not month six.

Brand inconsistency is a quiet killer for dealer groups Each location on its own template eventually starts looking like a completely different company -- different fonts, different button colors, different layout logic, local staff uploading whatever header image they found. And customers notice, even if they can't articulate why. Someone who bought from your Plano location and then visits your McKinney location's website shouldn't feel like they've landed somewhere unfamiliar. A dealer group is a brand. The platform has to enforce that.

コンプライアンス

Centralised Admin, Localised Sites

One dashboard, everything in it. Each location manages its own inventory, staff roster, active promotions, and business hours independently -- but group admin has visibility across all of it simultaneously. There's no calling the Dallas manager to ask what's in stock. Supabase RLS handles the access separation at the database level, not just in the UI, which means it's actually enforced rather than just a polite suggestion.

Cross-Location Inventory Search

One search query, every location's inventory hits at once. Results come back sorted by distance from wherever the customer is -- GPS permission or zip code entry, your choice. So if the vehicle exists anywhere in your group, the customer finds it. And they see "Dallas Ford -- 8 miles" before they see "Fort Worth Ford -- 31 miles." They pick the closer one. You keep the deal.

Group Reporting Dashboard

The reporting dashboard covers leads by location, inventory turn rates, website traffic, conversion percentages, and average days-to-sale -- all comparable side by side, all updating in real time. You're not waiting on end-of-month exports. If a location's lead volume drops on a Tuesday, you see it Wednesday morning. Export functions handle the monthly board reports. It's the visibility most dealer groups have never actually had.

Brand Consistency Engine

Here's how brand control actually works in practice: design tokens at the group level lock down the logo, colour palette, typography, and page structure. Local teams get a scoped editing area for their promotions, featured inventory units, staff photos, and local event announcements. They can't touch the stuff that defines the brand. So your Fort Worth location manager can update their Memorial Day sale banner without accidentally changing the font to Comic Sans group-wide. That constraint is a feature, not a limitation.

Centralised Lead Routing

Customer fills out a lead form -- anywhere on the site, any location page, even the group homepage. The system pulls their zip code or geolocation, identifies the nearest location, and routes the lead to an available salesperson there. Twilio fires an SMS to that salesperson within seconds. Customer gets an email confirmation. Everything lands in the group CRM with location assignment and pipeline stage attached from the start. No one manually forwards leads. Nothing falls through the cracks at 7pm on a Friday.

Google Business Profile Sync

Google Business Profile management at scale is honestly one of the most underrated features here. Hours changes, inventory highlights, current promotions -- all of it syncs to each location's individual GBP via the API. So when you update a holiday hours change in your admin dashboard, all 20 GBP profiles reflect it. Local SEO stays accurate without someone manually logging into 20 separate Google accounts. That's a real operational headache eliminated.

私たちのプロセス

Group Architecture Audit

Discovery phase means mapping every location, auditing the current tech stack, documenting which DMS each store runs, collecting brand guidelines, and understanding what reporting the group actually needs. That last one matters more than people think -- we've seen groups that needed 3 reports and groups that needed 23. The multi-tenant schema design comes out of this phase. Don't skip it or rush it.

Week 1-2

Multi-Tenant Infrastructure

The technical foundation is Supabase multi-tenant schema with RLS policies scoped per location, Next.js dynamic routing generating the individual location pages, and ISR handling inventory and content updates automatically. This combo means the site is fast, the data is secure, and inventory pages don't require a developer to stay current.

Week 3-6

Group Admin & Reporting

Admin layer splits into two tiers: group admin with full cross-location visibility and a reporting dashboard that lets you compare any location against any other, and location-specific admin for local teams that scopes them to their own store. Both interfaces built in the same Next.js application, permissions handled by Supabase RLS.

Week 7-10

Lead Routing & CRM

Lead capture wired to geolocation routing from day one -- not bolted on later. Twilio SMS notifications go to salespeople in real time. The group CRM tracks location assignment and pipeline stage for every lead, so you always know which store owns which deal and where it stands. No spreadsheets, no "who's following up on this?" conversations.

Week 11-13

Migration & Launch

Migration phase involves moving all locations off their existing platforms with 301 redirects for every URL that's ever ranked -- we're talking individual VDP URLs, staff pages, service pages, all of it. DNS updates per location get staged carefully so there's no downtime during the switchover. Post-launch monitoring watches lead volume and inventory accuracy for 30 days minimum because that's when the real issues surface.

Week 14-18

Next.jsSupabaseVercelTwilioResendStripeGoogle Business Profile API

よくある質問

ディーラーグループプラットフォームの費用はいくらですか？

予算は導入する店舗数に実際に左右されます：5～10店舗は$30～60K、10～50店舗は$60～120K、50店舗以上は$120～250K + 継続的な保守費です。これは自動車Web開発で最大の予算です。20店舗で月額$500～1,500は月額$10～30Kです。カスタムプラットフォームは3～8ヶ月で投資回収でき、その後はテンプレートプラットフォームの月額費用は消えます。

クロスロケーション在庫検索はどのように機能しますか？

クロスロケーション在庫検索は、単一の Supabase クエリによってすべての店舗の在庫に同時にアクセスします。順序付き検索ではなく、店舗ごとの個別API呼び出しではありません。結果は顧客の位置情報またはジップコードを使用して距離でソートされて返されます。実際には、顧客が見るのは「ダラスフォード、8マイル離れた2024 RAV4」が「フォートワースフォード、23マイル離れた2024 RAV4」より上に表示されます。ユーザーはダラスを選択します。グループはどちらにしろセールを保持できます。

地域マーケティングチームがグループブランドを破損させずに店舗を更新できますか？

はい。この区別が重要です。ブランド一貫性エンジンは、何が固定で何が柔軟かの間に明確な線を引きます。固定：ロゴ、カラーパレット、タイポグラフィ、スキーママークアップ構造。柔軟：地域プロモーション、在庫スポットライトユニット、スタッフ写真、その市場固有のイベント。地域チームは自分たちの範囲内で自由に編集できます。しかし、固定部分に入ることはできないため、サクラメントの店舗マネージャーは日曜日午後11時に誤ってグループ全体のブランド標準を破ることはできません。

一元化されたリード配信はどのように機能しますか？

リードはどのページからでも受け取られます。個別店舗、グループホームページ、その他どこからでも。システムは即座にジップコードまたは位置情報をすべての店舗座標と照合し、最寄りの店舗を特定します。その店舗の利用可能なセールスパーソンにリードが割り当てられます。Twilio SMS は数秒以内に彼らの電話に到着します。顧客はその店舗の連絡先情報を含む確認メールを受け取ります。すべてがグループ CRM にログされ、店舗がタグ付けされ、パイプラインステージが最初の瞬間から設定されます。手動ルーティングなし、共有受信トレイで待つリードなし。

Dealer Group Platforms from $30,000

Centralised admin. Cross-location search. Group reporting. Brand consistency.

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