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Multi-Rooftop PlatformsCross-Location InventoryPer-Location SEO

Your 8-Location Group Looks Like 8 Strangers Fighting for the Same Google Keywords

Q: How does cross-location inventory search work?

Here's how the inventory search actually works: we build a unified index that pulls from every rooftop's DMS in real time. Shoppers filter by make, model, price, distance. Each result shows which location holds the vehicle, estimated transfer time, and a lead form that routes straight to the right store. The index refreshes every 15 minutes—or instantly via webhook if your DMS supports it.

Q: Can each dealership customize their own pages?

Yes, locations can customize—within limits you actually control. Group admins set brand standards, approved layouts, and global campaigns. Location managers override with local team photos, service specials, community content, hours. Nothing they do at the location level can break the group template. It's flexibility with guardrails, not a free-for-all.

Q: How long does it take to add a new dealership location?

Once the platform's live, provisioning a new rooftop takes hours. We configure the DMS feed, generate location pages with local SEO content, set up lead routing, and deploy. The new store inherits every group-level feature—inventory search, promotions, analytics—from day one. No waiting, no rebuilding from scratch.

Q: Will we lose SEO rankings migrating from our current dealer websites?

Migration doesn't tank your rankings. We build redirect maps from every legacy URL to its new equivalent, preserve existing domain authority where we can, and submit updated sitemaps. Location pages launch with richer content and proper schema. Most clients see rankings improve within 60–90 days.

Q: Do you integrate with our existing DMS and CRM?

We integrate with CDK Global, Reynolds & Reynolds, DealerSocket, Tekion, and most other major DMS providers. Inventory, pricing, and availability sync automatically. Lead data flows into your CRM with location attribution, so your BDC teams always know which rooftop owns the follow-up.

Q: What's the difference between this and Dealer.com or Dealer Inspire?

Dealer.com and Dealer Inspire are SaaS platforms—templated, locked-in, with monthly fees that compound as you grow. We build a custom platform you own outright. Full codebase access, no platform fees, no vendor lock-in. Switch DMS providers whenever you want without rebuilding your entire web presence. That's a meaningful difference when you're running 10 rooftops and looking to add five more.

If you're a dealer group principal watching duplicate content penalties torch your organic traffic, this is your cross-location inventory platform.

Unified automotive group websites with cross-location inventory search, local SEO for every rooftop, and centralized management that scales with your dealer network.

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Conversion Lift

vs. 1.5% industry avg

66+

Location Pages

Per dealer group

95+

Lighthouse Score

Every rooftop page

<1s

Inventory Search

Cross-location queries

What Your Buyers Actually See -- And What They're Missing

A shopper lands on your dealership site looking for a specific trim. Your DMS shows 42 units across six rooftops. Your website shows eight. The rest might as well not exist. A dealer group multi-location platform pulls every vehicle from every store into one search experience -- geofenced, transfer-ready, distance-sorted. Each rooftop still gets its own SEO-optimized pages, local hours, team bios, service specials. Your content team runs it all from one CMS. New acquisition? Spin up a branded location page in hours, not months. No more siloed websites bleeding deals to competitors who let buyers see the full lot.

What is holding your current website back?

Common gaps we find in nearly every audit.

Right now, each dealership probably has its own disconnected website, its own vendor, its own everything

Risk: Fragmented brand, duplicated costs, and shoppers who can't see your full inventory picture.

Here's what that actually costs you: a customer wants a specific trim

Risk: It's sitting unsold at a sister store 30 miles away. They never find it. That deal walks.

Your location pages are thin--or worse, templated--with no real local authority

Risk: Competitors are owning the "dealership near me" searches in markets you should be winning.

DMS and CRM data stays siloed per rooftop

Risk: No group-level view, inconsistent lead routing, and follow-ups that fall through the cracks.

When you acquire a store, you're looking at months before it generates a single online lead

Risk: That's runway you can't get back.

And legacy dealer platforms? They're designed to keep you in their ecosystem

Risk: Costs climb. Your options shrink. The more you grow, the more it hurts.

What Your Website Could Look Like

Custom-designed for your industry. No templates. No stock photos.

Multi-location dealer group website with location switcher — Dealer group platform with unified inventory search across all locations

How We Build This Right

Every safeguard, built in from Day 1.

Cross-Location Inventory Search

Every vehicle from every rooftop, searchable in one place. Shoppers filter by make, model, price, and distance--and find the right car without caring which lot it's on.

Per-Rooftop SEO Pages

Each location gets its own content-rich pages: unique URLs, local schema markup, market-specific copy. You rank for "near me" searches across your entire footprint, not just your flagship.

Centralized CMS with Local Overrides

Push a promotion, brand update, or campaign to all locations from one dashboard. Individual stores can still swap in local specials, team bios, whatever they need--without breaking the template.

DMS & CRM Integration

We sync with CDK, Reynolds & Reynolds, DealerSocket, Tekion, and most major DMS providers. Inventory, pricing, lead routing--it all stays current. Nobody's touching a spreadsheet.

Role-Based Access Control

Group admins control brand standards. Location managers edit their own pages. Permissions cascade the way your org structure actually works.

Group-Level Analytics Dashboard

One reporting view across all rooftops: traffic, leads, inventory turn, conversion rates. Drill into a single location or stack them side by side.

What We Build

Purpose-built features for your industry.

Each rooftop runs a separate vendor with disconnected inventory feeds

Buyers see nearby inventory first with distance badges and cross-location transfer availability

Shoppers search your site and miss vehicles sitting 20 miles away at a sister store

Add a rooftop and deploy a fully branded page -- inventory, maps, hours, team -- in hours

Thin location pages surrender 'dealership near me' searches to smaller competitors

Trade-in and finance calculators pre-qualify leads before they walk through the door

New acquisitions take months to generate their first online lead

Run service specials by market or season from one campaign tool across all locations

DMS and CRM data stays locked per location with no group-level visibility

VDPs auto-generate from your DMS feed with specs, pricing, and walkaround video embeds

Legacy platforms trap you in their ecosystem while costs climb with every rooftop

Serve Spanish or localized language variants per rooftop based on demographics

Built on a Modern, Secure Stack

Next.jsSupabaseVercelMapboxGLDMS API IntegrationTailwind CSSTypeScript

Our Development Process

From discovery to launch. Quality at every step.

Group Audit & Architecture

Week 1-2

We start by mapping your rooftop structure, DMS integrations, inventory feeds, and brand hierarchy. You get a technical spec and full information architecture before a line of code gets written.

Design System & Prototype

Week 3-4

We build a component library that holds your group's brand standards while leaving room for per-location customization. Stakeholders review an interactive prototype--not a PDF mockup--before development starts.

Inventory Engine & DMS Integration

Week 5-7

We connect your DMS feeds, build the cross-location search index, and set up real-time inventory sync with fallback caching so a feed outage doesn't take down your listings.

Location Pages & SEO Buildout

Week 8-9

Every rooftop gets optimized pages: local schema, unique content, internal linking. Analytics and lead routing get configured per location from the start.

Launch, QA & Training

Week 10-12

We roll out in stages, mapping redirects from legacy sites as we go. Group admins and location managers get trained on the CMS. You get 30 days of post-launch support included--not sold separately.

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Dealer Group Platforms from $18,000

Fixed-fee. 30-day post-launch support. Scales per rooftop. See all packages →

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Frequently Asked Questions

Here's how the inventory search actually works: we build a unified index that pulls from every rooftop's DMS in real time. Shoppers filter by make, model, price, distance. Each result shows which location holds the vehicle, estimated transfer time, and a lead form that routes straight to the right store. The index refreshes every 15 minutes—or instantly via webhook if your DMS supports it.

Yes, locations can customize—within limits you actually control. Group admins set brand standards, approved layouts, and global campaigns. Location managers override with local team photos, service specials, community content, hours. Nothing they do at the location level can break the group template. It's flexibility with guardrails, not a free-for-all.

Once the platform's live, provisioning a new rooftop takes hours. We configure the DMS feed, generate location pages with local SEO content, set up lead routing, and deploy. The new store inherits every group-level feature—inventory search, promotions, analytics—from day one. No waiting, no rebuilding from scratch.

Migration doesn't tank your rankings. We build redirect maps from every legacy URL to its new equivalent, preserve existing domain authority where we can, and submit updated sitemaps. Location pages launch with richer content and proper schema. Most clients see rankings improve within 60–90 days.

We integrate with CDK Global, Reynolds & Reynolds, DealerSocket, Tekion, and most other major DMS providers. Inventory, pricing, and availability sync automatically. Lead data flows into your CRM with location attribution, so your BDC teams always know which rooftop owns the follow-up.

Dealer.com and Dealer Inspire are SaaS platforms—templated, locked-in, with monthly fees that compound as you grow. We build a custom platform you own outright. Full codebase access, no platform fees, no vendor lock-in. Switch DMS providers whenever you want without rebuilding your entire web presence. That's a meaningful difference when you're running 10 rooftops and looking to add five more.

Explore related industries

Need enterprise scale?

200+ employee company? Complex multi-tenant, auction, or multi-location requirement? We have a dedicated enterprise capability track.

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