Dealer Group Multi-Location Website Development
One Platform. Every Dealership. All Inventory.
Unified automotive group websites with cross-location inventory search, local SEO for every rooftop, and centralized management that scales with your dealer network.
A dealer group multi-location website is one platform that runs every rooftop in your automotive group from a single codebase. It pulls inventory across all your locations into one search experience, builds out SEO-optimized pages for each dealership, and gives you centralized content management with per-location overrides. You don't need a separate website for every store—but each location still feels local and runs on its own terms.
Your Current Site May Be a Liability
Common gaps we find in nearly every audit.
What Your Website Could Look Like
Custom-designed for your industry. No templates. No stock photos.
How We Build This Right
Every safeguard, built in from Day 1.
Cross-Location Inventory Search
Every vehicle from every rooftop, searchable in one place. Shoppers filter by make, model, price, and distance—and find the right car without caring which lot it's on.
Per-Rooftop SEO Pages
Each location gets its own content-rich pages: unique URLs, local schema markup, market-specific copy. You rank for "near me" searches across your entire footprint, not just your flagship.
Centralized CMS with Local Overrides
Push a promotion, brand update, or campaign to all locations from one dashboard. Individual stores can still swap in local specials, team bios, whatever they need—without breaking the template.
DMS & CRM Integration
We sync with CDK, Reynolds & Reynolds, DealerSocket, Tekion, and most major DMS providers. Inventory, pricing, lead routing—it all stays current. Nobody's touching a spreadsheet.
Role-Based Access Control
Group admins control brand standards. Location managers edit their own pages. Permissions cascade the way your org structure actually works.
Group-Level Analytics Dashboard
One reporting view across all rooftops: traffic, leads, inventory turn, conversion rates. Drill into a single location or stack them side by side.
What We Build
Purpose-built features for your industry.
Geolocation-Aware Vehicle Results
Shoppers see nearby inventory first, with distance badges and transfer availability for cross-location stock. Makes it easy for them to say yes.
One-Click Rooftop Provisioning
Add a new store and spin up a fully branded page—inventory feed, maps, hours, team info—in hours. Not months.
Trade-In & Finance Calculators
Lead capture tools that meet buyers at the point of interest and pre-qualify them before they ever walk through the door.
Multi-Location Coupon & Promotion Engine
Run service specials by market, season, or rooftop from one campaign tool. No more emailing each location manager separately.
Vehicle Detail Pages with Video
VDPs pull straight from your DMS feed—gallery, specs, pricing, and optional walkaround video embeds. Auto-generated. Always current.
Multilingual Support
Serve Spanish or other language variants per location based on local demographics, with translated inventory and service content built in.
Built on a Modern, Secure Stack
Our Development Process
From discovery to launch. Quality at every step.
Group Audit & Architecture
Week 1-2We start by mapping your rooftop structure, DMS integrations, inventory feeds, and brand hierarchy. You get a technical spec and full information architecture before a line of code gets written.
Design System & Prototype
Week 3-4We build a component library that holds your group's brand standards while leaving room for per-location customization. Stakeholders review an interactive prototype—not a PDF mockup—before development starts.
Inventory Engine & DMS Integration
Week 5-7We connect your DMS feeds, build the cross-location search index, and set up real-time inventory sync with fallback caching so a feed outage doesn't take down your listings.
Location Pages & SEO Buildout
Week 8-9Every rooftop gets optimized pages: local schema, unique content, internal linking. Analytics and lead routing get configured per location from the start.
Launch, QA & Training
Week 10-12We roll out in stages, mapping redirects from legacy sites as we go. Group admins and location managers get trained on the CMS. You get 30 days of post-launch support included—not sold separately.
Frequently Asked Questions
Explore related industries
200+ employee company? Complex multi-tenant, auction, or multi-location requirement? We have a dedicated enterprise capability track.
Get Your Dealer Group Assessment
Tell us about your rooftop count and current setup. Quote within 24 hours.
Let's build
something together.
Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.