Your DealerOn Contract Renews in 90 Days. You Have Options.

Not if the migration's handled properly. We build a full 301 redirect map covering every VDP, SRP, and landing page on your current site. Schema markup, metadata, and sitemap structures get preserved or improved in the process. Most clients actually see ranking gains within 60 days, because page speed and Core Web Vitals scores improve substantially after the move.

We connect directly to your DMS provider — CDK Global, Reynolds & Reynolds, DealerTrack, or others — through their data feed APIs. Inventory flows into your Next.js site in near real-time, with no middleman and no platform fee attached to the pipeline.

DealerOn's Apex Digital Retail is proprietary — it stays with them when you leave, full stop. We build custom payment calculators, trade-in estimators, and finance application flows directly into your new site, connected to your preferred lending partners and CRM. You own the code and the leads, with no licensing fees or feature restrictions attached.

Every lead form gets rebuilt to submit directly to your CRM via API — VinSolutions, DealerSocket, elead, or whatever you're running. Submissions hit your CRM instantly with nothing in between. We also wire up UTM tracking and conversion events so you can actually attribute leads to their source.

A single-rooftop migration typically runs 10 to 12 weeks from kickoff to launch. Multi-rooftop dealer groups take 14 to 18 weeks, depending on how many components can be shared across locations. Your old and new sites run in parallel during QA, so there's no downtime at cutover.

DealerOn charges $1,500 to $3,000-plus per month in platform fees — that's $18K to $36K annually for a site you don't own. A custom Next.js site on Vercel runs roughly $20 to $100 per month in hosting. Even with ongoing development retainer hours factored in, total cost of ownership drops considerably within the first year. Most dealers recoup the migration cost well before month twelve.