Migrate DealerOn / Dealer Inspire to Next.js
Own Your Dealership Platform. Stop Renting It.
Take back control of your dealership website — faster pages, better leads, no vendor lock-in.
A DealerOn to Next.js migration replaces your template-based dealership site with a custom platform you actually own. Your inventory feeds, lead forms, digital retailing tools, and SEO equity all come with you — and those monthly platform fees, vendor lock-in, and the performance ceiling from shared dealership templates? Gone.
Your Current Site May Be a Liability
Common gaps we find in nearly every audit.
What Your Website Could Look Like
Custom-designed for your industry. No templates. No stock photos.
How We Build This Right
Every safeguard, built in from Day 1.
Full Inventory Feed Integration
Direct DMS and feed API connections pull real-time inventory data straight into your Next.js site. No middleman platform touching your data, no throttled updates, no one taking a cut of the pipeline.
Custom Digital Retailing
You build your own payment calculator, trade-in estimator, and finance application flow. No Apex licensing fees, no feature gates — your tools, built your way, owned by you.
ADA Compliance Built-In
WCAG 2.1 AA compliance gets built into every component from day one. No accessiBe overlay patches that leave you exposed to lawsuits down the road.
Complete SEO Ownership
You control URL structures, schema markup, meta tags, sitemaps, and canonical tags — every last one. Every optimization decision is yours to make and, critically, yours to keep.
Lead Form Architecture
Custom lead capture forms route directly to your CRM with no platform sitting in the middle. Every submission is yours, full stop — no shared data pipelines, no platform skimming your leads.
Vendor-Free Security
The site runs edge-deployed on Vercel with automatic SSL, DDoS protection, and none of the shared hosting vulnerabilities that come from sitting on the same infrastructure as hundreds of other dealers.
What We Build
Purpose-built features for your industry.
Instant Inventory Search
Algolia-powered faceted search returns results in under 100ms. Shoppers can filter by payment range, features, color, and availability simultaneously — not sequentially, not slowly.
VDP Pages That Convert
Vehicle Detail Pages include lazy-loaded image galleries, structured data for Google rich results, and inline lead capture that doesn't block the page behind a modal.
Location-Based Personalization
Geo-targeted content, hours, and inventory prominence are built in directly — no Dealer Inspire Signals product or fullthrottle.ai integration fees required.
Service Department Scheduling
Service appointment booking connects directly to your shop management system, pulling real-time bay availability instead of sending form submissions into a void.
Specials & Incentive Engine
OEM incentives, dealer specials, and conditional offers get managed through a headless CMS. No PriceStak add-on, no extra vendor to negotiate with.
Multi-Rooftop Support
One codebase powers multiple dealership locations, with shared components and location-specific content, inventory, and branding where needed.
Built on a Modern, Secure Stack
Our Development Process
From discovery to launch. Quality at every step.
Platform Audit & Data Export
Week 1-2We start by cataloging every page, URL, inventory feed, lead form, and third-party integration on your current DealerOn or Dealer Inspire site. Inventory data schemas get mapped and the redirect plan gets drafted before anything else moves — that part matters more than people expect.
Architecture & DMS Integration
Week 3-4Next.js project scaffolding goes up with direct DMS feed connections, CRM webhooks, and Algolia search indexing in place. The inventory pipeline gets built before we touch a single pixel of design.
Design & Component Build
Week 5-8Then come the custom UI components — VDPs, SRPs, specials pages, service scheduling, lead forms — every one performance-tested against Core Web Vitals thresholds before it ships.
SEO Migration & QA
Week 9-10The 301 redirect map goes live, schema markup gets validated, XML sitemaps get submitted. Every VDP and landing page URL is accounted for, with full cross-browser and device testing done before we flip the switch.
Launch & DealerOn Cancellation
Week 11-12DNS cuts over to the Vercel edge network, with real-time monitoring for the first 72 hours and 30 days of post-launch support included. We'll also help you cancel your DealerOn or Dealer Inspire contract cleanly — that part can be trickier than it sounds.
Ready to discuss your migrate dealeron / dealer inspire to next.js project?
Get a free quoteFrequently Asked Questions
Explore related industries
200+ employee company? Complex multi-tenant, auction, or multi-location requirement? We have a dedicated enterprise capability track.
Get Your Free Dealership Migration Assessment
We'll audit your current DealerOn or Dealer Inspire site and deliver a migration quote within 24 hours.
Let's build
something together.
Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.