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Automotive & Dealership
DealerOn MigrationDealer Inspire AlternativeCustom Dealership Platform

Migrer DealerOn / Dealer Inspire vers Next.js

Votre site concessionnaire disparaît le jour où vous arrêtez de payer DealerOn

3×
Faster Page Loads
vs. DealerOn Cosmos
40%
More Organic Leads
Average post-migration
95+
Lighthouse Score
Performance target
$0/mo
Platform Fees
You own the code
What a DealerOn Migration Gets You — And What It Leaves Behind

Your inventory feed goes live on a platform you actually own. Your lead forms, digital retailing tools, service scheduler, and twelve months of SEO equity migrate intact — no redirects breaking, no legacy URL structures dying mid-campaign. The monthly DealerOn or Dealer Inspire fees stop immediately. The template codebase shared with three thousand competing dealers? Gone. The performance ceiling from vendor-controlled hosting and bloated scripts? Lifted. Your team gets a headless CMS for specials and incentives, sub-100ms inventory search powered by Algolia, and VDP pages that convert without modal overlays blocking the Buy button. You're not renting your dealership's digital storefront anymore.

Où les projets échouent

DealerOn and Dealer Inspire charge escalating monthly fees for a site that'll never be yours You're paying rent on your most important sales asset, with nothing to show for it the day you walk away.
Template sites run on the same codebase shared across thousands of competing dealers Your site looks and performs identically to the dealership down the street — Google has no particular reason to rank you any differently.
Inventory search is slow and boxed in by whatever filters the platform decided to build Shoppers leave for CarGurus or AutoTrader, where search actually works the way they expect.
DealerOn and Dealer Inspire control your SEO — the URL structures, schema markup, sitemap generation, all of it One platform update can tank your organic rankings overnight, and you've got zero recourse when it happens.
Third-party integrations need vendor approval or expensive add-on fees Connecting your preferred CRM, chat tool, or analytics stack costs extra — if they'll even allow it.
Page speed suffers from bloated scripts, injected third-party widgets, and shared hosting environments Core Web Vitals failures push you below competitors in local search, and there's nothing you can do about it within the platform.

Conformité

Full Inventory Feed Integration

Direct DMS and feed API connections pull real-time inventory data straight into your Next.js site. No middleman platform touching your data, no throttled updates, no one taking a cut of the pipeline.

Custom Digital Retailing

You build your own payment calculator, trade-in estimator, and finance application flow. No Apex licensing fees, no feature gates — your tools, built your way, owned by you.

ADA Compliance Built-In

WCAG 2.1 AA compliance gets built into every component from day one. No accessiBe overlay patches that leave you exposed to lawsuits down the road.

Complete SEO Ownership

You control URL structures, schema markup, meta tags, sitemaps, and canonical tags — every last one. Every optimization decision is yours to make and, critically, yours to keep.

Lead Form Architecture

Custom lead capture forms route directly to your CRM with no platform sitting in the middle. Every submission is yours, full stop — no shared data pipelines, no platform skimming your leads.

Vendor-Free Security

The site runs edge-deployed on Vercel with automatic SSL, DDoS protection, and none of the shared hosting vulnerabilities that come from sitting on the same infrastructure as hundreds of other dealers.

Ce que nous construisons

Escalating monthly fees that buy you nothing but continued access to a site you'll never own

Algolia-powered faceted search returns results in under 100ms while shoppers filter by payment, features, color, and availability simultaneously

Template-based design and feature set shared identically across thousands of competing dealerships

Vehicle Detail Pages with lazy-loaded galleries, Google-ready structured data, and inline lead capture that never hides content behind modals

Inventory search filters that load slowly and can't handle simultaneous facet combinations shoppers expect

Geo-targeted inventory prominence and location-based content built directly into your stack — no Signals product fees required

Zero control over SEO architecture — URL structures, schema markup, and sitemap generation locked by the vendor

Service appointment booking that pulls real-time bay availability from your shop management system instead of dumping forms into email

Third-party integrations requiring vendor approval or costly add-on fees before you can connect your preferred tools

Headless CMS for OEM incentives and dealer specials with no PriceStak add-on or extra vendor negotiations

Page speed dragged down by injected widgets, shared hosting environments, and Core Web Vitals failures you can't fix

Multi-rooftop codebase that shares components across locations while isolating inventory, branding, and content where your stores differ

Notre processus

01

Platform Audit & Data Export

We start by cataloging every page, URL, inventory feed, lead form, and third-party integration on your current DealerOn or Dealer Inspire site. Inventory data schemas get mapped and the redirect plan gets drafted before anything else moves — that part matters more than people expect.
Week 1-2
02

Architecture & DMS Integration

Next.js project scaffolding goes up with direct DMS feed connections, CRM webhooks, and Algolia search indexing in place. The inventory pipeline gets built before we touch a single pixel of design.
Week 3-4
03

Design & Component Build

Then come the custom UI components — VDPs, SRPs, specials pages, service scheduling, lead forms — every one performance-tested against Core Web Vitals thresholds before it ships.
Week 5-8
04

SEO Migration & QA

The 301 redirect map goes live, schema markup gets validated, XML sitemaps get submitted. Every VDP and landing page URL is accounted for, with full cross-browser and device testing done before we flip the switch.
Week 9-10
05

Launch & DealerOn Cancellation

DNS cuts over to the Vercel edge network, with real-time monitoring for the first 72 hours and 30 days of post-launch support included. We'll also help you cancel your DealerOn or Dealer Inspire contract cleanly — that part can be trickier than it sounds.
Week 11-12
Next.jsVercelSupabaseDMS API IntegrationCloudinaryAlgoliaGoogle Maps APITailwind CSS

Questions fréquentes

Vais-je perdre mon classement Google lors de la migration depuis DealerOn ?

Non, si la migration est gérée correctement. Nous construisons une carte de redirection 301 complète couvrant chaque VDP, SRP et landing page de votre site actuel. Le balisage de schéma, les métadonnées et les structures de plan du site sont préservés ou améliorés pendant le processus. La plupart des clients voient réellement des gains de classement dans les 60 jours, car la vitesse des pages et les scores Core Web Vitals s'améliorent considérablement après la migration.

Comment fonctionne la synchronisation d'inventaire sans la plateforme DealerOn ?

Nous nous connectons directement à votre prestataire DMS — CDK Global, Reynolds & Reynolds, DealerTrack, ou autres — via leurs API de flux de données. L'inventaire s'écoule vers votre site Next.js en quasi temps réel, sans intermédiaire et sans frais de plateforme associés au pipeline.

Puis-je conserver mes outils de retail numérique après avoir quitté DealerOn ?

L'Apex Digital Retail de DealerOn est propriétaire — il reste avec eux quand vous partez, c'est définitif. Nous construisons des calculatrices de paiement, des estimateurs de reprise et des flux de demande de financement personnalisés directement dans votre nouveau site, connectés à vos partenaires de prêt et CRM préférés. Vous possédez le code et les prospects, sans frais de licence ni restrictions de fonctionnalités.

Qu'advient-il de mes formulaires de prospect et de mon intégration CRM ?

Chaque formulaire de prospect est reconstruit pour soumettre directement à votre CRM via API — VinSolutions, DealerSocket, elead, ou tout ce que vous utilisez. Les soumissions arrivent instantanément dans votre CRM sans rien entre les deux. Nous câblons également le suivi UTM et les événements de conversion pour que vous puissiez réellement attribuer les prospects à leur source.

Combien de temps prend une migration de concessionnaire typique ?

Une migration mono-concessionnaire prend généralement 10 à 12 semaines du lancement au mise en ligne. Les groupes de concessionnaires multi-toits prennent 14 à 18 semaines, selon le nombre de composants pouvant être partagés entre les emplacements. Vos anciens et nouveaux sites fonctionnent en parallèle lors de l'assurance qualité, il n'y a donc pas de temps d'arrêt au basculement.

Un site Next.js personnalisé est-il plus cher à maintenir que DealerOn ?

DealerOn facture $1 500 à $3 000 + par mois en frais de plateforme — c'est $18K à $36K annuellement pour un site que vous ne possédez pas. Un site Next.js personnalisé sur Vercel coûte environ $20 à $100 par mois en hébergement. Même en tenant compte des heures de retenue de développement continu, le coût total de possession baisse considérablement au cours de la première année. La plupart des concessionnaires récupèrent le coût de la migration bien avant le mois douze.

Dealership Migration from $14,000
Fixed-fee. 30-day post-launch support. You own everything.
See all packages →
Next.js DevelopmentCore Web Vitals OptimizationHeadless CMS DevelopmentCore Web Vitals & Jamstack Guide

Get Your Free Dealership Migration Assessment

We'll audit your current DealerOn or Dealer Inspire site and deliver a migration quote within 24 hours.

Get a Free Migration Assessment
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