Now accepting Q2 projects — limited slots available. Get started →
Espanol 한국어 English 繁體中文 日本語 中文 Nederlands Portugues Francais Deutsch العربية
Automotive & Dealership
DealerOn MigrationDealer Inspire AlternativeCustom Dealership Platform

Migrar DealerOn / Dealer Inspire para Next.js

Seu Site de Concessionária Desaparece no Dia em Que Você Para de Pagar DealerOn

3×
Faster Page Loads
vs. DealerOn Cosmos
40%
More Organic Leads
Average post-migration
95+
Lighthouse Score
Performance target
$0/mo
Platform Fees
You own the code
What a DealerOn Migration Gets You — And What It Leaves Behind

Your inventory feed goes live on a platform you actually own. Your lead forms, digital retailing tools, service scheduler, and twelve months of SEO equity migrate intact — no redirects breaking, no legacy URL structures dying mid-campaign. The monthly DealerOn or Dealer Inspire fees stop immediately. The template codebase shared with three thousand competing dealers? Gone. The performance ceiling from vendor-controlled hosting and bloated scripts? Lifted. Your team gets a headless CMS for specials and incentives, sub-100ms inventory search powered by Algolia, and VDP pages that convert without modal overlays blocking the Buy button. You're not renting your dealership's digital storefront anymore.

Onde os projetos falham

DealerOn and Dealer Inspire charge escalating monthly fees for a site that'll never be yours You're paying rent on your most important sales asset, with nothing to show for it the day you walk away.
Template sites run on the same codebase shared across thousands of competing dealers Your site looks and performs identically to the dealership down the street — Google has no particular reason to rank you any differently.
Inventory search is slow and boxed in by whatever filters the platform decided to build Shoppers leave for CarGurus or AutoTrader, where search actually works the way they expect.
DealerOn and Dealer Inspire control your SEO — the URL structures, schema markup, sitemap generation, all of it One platform update can tank your organic rankings overnight, and you've got zero recourse when it happens.
Third-party integrations need vendor approval or expensive add-on fees Connecting your preferred CRM, chat tool, or analytics stack costs extra — if they'll even allow it.
Page speed suffers from bloated scripts, injected third-party widgets, and shared hosting environments Core Web Vitals failures push you below competitors in local search, and there's nothing you can do about it within the platform.

Conformidade

Full Inventory Feed Integration

Direct DMS and feed API connections pull real-time inventory data straight into your Next.js site. No middleman platform touching your data, no throttled updates, no one taking a cut of the pipeline.

Custom Digital Retailing

You build your own payment calculator, trade-in estimator, and finance application flow. No Apex licensing fees, no feature gates — your tools, built your way, owned by you.

ADA Compliance Built-In

WCAG 2.1 AA compliance gets built into every component from day one. No accessiBe overlay patches that leave you exposed to lawsuits down the road.

Complete SEO Ownership

You control URL structures, schema markup, meta tags, sitemaps, and canonical tags — every last one. Every optimization decision is yours to make and, critically, yours to keep.

Lead Form Architecture

Custom lead capture forms route directly to your CRM with no platform sitting in the middle. Every submission is yours, full stop — no shared data pipelines, no platform skimming your leads.

Vendor-Free Security

The site runs edge-deployed on Vercel with automatic SSL, DDoS protection, and none of the shared hosting vulnerabilities that come from sitting on the same infrastructure as hundreds of other dealers.

O que construímos

Escalating monthly fees that buy you nothing but continued access to a site you'll never own

Algolia-powered faceted search returns results in under 100ms while shoppers filter by payment, features, color, and availability simultaneously

Template-based design and feature set shared identically across thousands of competing dealerships

Vehicle Detail Pages with lazy-loaded galleries, Google-ready structured data, and inline lead capture that never hides content behind modals

Inventory search filters that load slowly and can't handle simultaneous facet combinations shoppers expect

Geo-targeted inventory prominence and location-based content built directly into your stack — no Signals product fees required

Zero control over SEO architecture — URL structures, schema markup, and sitemap generation locked by the vendor

Service appointment booking that pulls real-time bay availability from your shop management system instead of dumping forms into email

Third-party integrations requiring vendor approval or costly add-on fees before you can connect your preferred tools

Headless CMS for OEM incentives and dealer specials with no PriceStak add-on or extra vendor negotiations

Page speed dragged down by injected widgets, shared hosting environments, and Core Web Vitals failures you can't fix

Multi-rooftop codebase that shares components across locations while isolating inventory, branding, and content where your stores differ

Nosso processo

01

Platform Audit & Data Export

We start by cataloging every page, URL, inventory feed, lead form, and third-party integration on your current DealerOn or Dealer Inspire site. Inventory data schemas get mapped and the redirect plan gets drafted before anything else moves — that part matters more than people expect.
Week 1-2
02

Architecture & DMS Integration

Next.js project scaffolding goes up with direct DMS feed connections, CRM webhooks, and Algolia search indexing in place. The inventory pipeline gets built before we touch a single pixel of design.
Week 3-4
03

Design & Component Build

Then come the custom UI components — VDPs, SRPs, specials pages, service scheduling, lead forms — every one performance-tested against Core Web Vitals thresholds before it ships.
Week 5-8
04

SEO Migration & QA

The 301 redirect map goes live, schema markup gets validated, XML sitemaps get submitted. Every VDP and landing page URL is accounted for, with full cross-browser and device testing done before we flip the switch.
Week 9-10
05

Launch & DealerOn Cancellation

DNS cuts over to the Vercel edge network, with real-time monitoring for the first 72 hours and 30 days of post-launch support included. We'll also help you cancel your DealerOn or Dealer Inspire contract cleanly — that part can be trickier than it sounds.
Week 11-12
Next.jsVercelSupabaseDMS API IntegrationCloudinaryAlgoliaGoogle Maps APITailwind CSS

Perguntas frequentes

Vou perder meus rankings do Google ao migrar do DealerOn?

Não, se a migração for feita corretamente. Construímos um mapa completo de redirecionamentos 301 cobrindo cada VDP, SRP e landing page do seu site atual. Markup de schema, metadados e estruturas de sitemap são preservados ou melhorados no processo. A maioria dos clientes vê ganhos de ranking dentro de 60 dias, porque a velocidade da página e os scores de Core Web Vitals melhoram substancialmente após a mudança.

Como funciona a sincronização de inventário sem a plataforma DealerOn?

Conectamos diretamente ao seu provedor de DMS — CDK Global, Reynolds & Reynolds, DealerTrack ou outros — através das suas APIs de feed de dados. O inventário flui para seu site Next.js em tempo quase real, sem intermediário e sem taxa de plataforma anexada ao pipeline.

Posso manter minhas ferramentas de varejo digital após deixar o DealerOn?

O Apex Digital Retail do DealerOn é proprietário — fica com eles quando você sai, ponto final. Construímos calculadoras de pagamento customizadas, estimadores de trade-in e fluxos de aplicação de financiamento diretamente no seu novo site, conectados aos seus parceiros de crédito e CRM preferidos. Você é dono do código e dos leads, sem taxas de licença ou restrições de recursos.

O que acontece com meus formulários de leads e integração com CRM?

Cada formulário de lead é reconstruído para enviar diretamente para seu CRM via API — VinSolutions, DealerSocket, elead, ou qualquer um que você esteja usando. Os envios chegam ao seu CRM instantaneamente sem nada no meio. Também configuramos rastreamento de UTM e eventos de conversão para que você possa realmente atribuir leads à sua fonte.

Quanto tempo leva uma migração típica de concessionária?

Uma migração de único telhado geralmente leva 10 a 12 semanas do início ao lançamento. Grupos de concessionárias multi-telhado levam 14 a 18 semanas, dependendo de quantos componentes podem ser compartilhados entre localizações. Seus sites antigo e novo rodam em paralelo durante QA, então não há downtime no cutover.

Um site Next.js customizado é mais caro de manter que DealerOn?

DealerOn cobra $1.500 a $3.000 ou mais por mês em taxas de plataforma — isso é $18K a $36K anualmente por um site que você não é dono. Um site Next.js customizado no Vercel custa aproximadamente $20 a $100 por mês em hospedagem. Mesmo com horas de retainer de desenvolvimento contínuo consideradas, o custo total de propriedade cai consideravelmente dentro do primeiro ano. A maioria dos concessionários recupera o custo de migração bem antes do mês doze.

Dealership Migration from $14,000
Fixed-fee. 30-day post-launch support. You own everything.
See all packages →
Next.js DevelopmentCore Web Vitals OptimizationHeadless CMS DevelopmentCore Web Vitals & Jamstack Guide

Get Your Free Dealership Migration Assessment

We'll audit your current DealerOn or Dealer Inspire site and deliver a migration quote within 24 hours.

Get a Free Migration Assessment
Get in touch

Let's build
something together.

Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

Get in touch →