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Automotive & Dealership

DealerOn MigrationDealer Inspire AlternativeCustom Dealership Platform

DealerOn / Dealer Inspire을 Next.js로 마이그레이션

DealerOn 결제를 중단하면 딜러십 사이트가 사라집니다

3×

Faster Page Loads

vs. DealerOn Cosmos

40%

More Organic Leads

Average post-migration

95+

Lighthouse Score

Performance target

$0/mo

Platform Fees

You own the code

What a DealerOn Migration Gets You — And What It Leaves Behind

Your inventory feed goes live on a platform you actually own. Your lead forms, digital retailing tools, service scheduler, and twelve months of SEO equity migrate intact — no redirects breaking, no legacy URL structures dying mid-campaign. The monthly DealerOn or Dealer Inspire fees stop immediately. The template codebase shared with three thousand competing dealers? Gone. The performance ceiling from vendor-controlled hosting and bloated scripts? Lifted. Your team gets a headless CMS for specials and incentives, sub-100ms inventory search powered by Algolia, and VDP pages that convert without modal overlays blocking the Buy button. You're not renting your dealership's digital storefront anymore.

프로젝트가 실패하는 이유

DealerOn and Dealer Inspire charge escalating monthly fees for a site that'll never be yours You're paying rent on your most important sales asset, with nothing to show for it the day you walk away.

Template sites run on the same codebase shared across thousands of competing dealers Your site looks and performs identically to the dealership down the street — Google has no particular reason to rank you any differently.

Inventory search is slow and boxed in by whatever filters the platform decided to build Shoppers leave for CarGurus or AutoTrader, where search actually works the way they expect.

DealerOn and Dealer Inspire control your SEO — the URL structures, schema markup, sitemap generation, all of it One platform update can tank your organic rankings overnight, and you've got zero recourse when it happens.

Third-party integrations need vendor approval or expensive add-on fees Connecting your preferred CRM, chat tool, or analytics stack costs extra — if they'll even allow it.

Page speed suffers from bloated scripts, injected third-party widgets, and shared hosting environments Core Web Vitals failures push you below competitors in local search, and there's nothing you can do about it within the platform.

컴플라이언스

Full Inventory Feed Integration

Direct DMS and feed API connections pull real-time inventory data straight into your Next.js site. No middleman platform touching your data, no throttled updates, no one taking a cut of the pipeline.

Custom Digital Retailing

You build your own payment calculator, trade-in estimator, and finance application flow. No Apex licensing fees, no feature gates — your tools, built your way, owned by you.

ADA Compliance Built-In

WCAG 2.1 AA compliance gets built into every component from day one. No accessiBe overlay patches that leave you exposed to lawsuits down the road.

Complete SEO Ownership

You control URL structures, schema markup, meta tags, sitemaps, and canonical tags — every last one. Every optimization decision is yours to make and, critically, yours to keep.

Lead Form Architecture

Custom lead capture forms route directly to your CRM with no platform sitting in the middle. Every submission is yours, full stop — no shared data pipelines, no platform skimming your leads.

Vendor-Free Security

The site runs edge-deployed on Vercel with automatic SSL, DDoS protection, and none of the shared hosting vulnerabilities that come from sitting on the same infrastructure as hundreds of other dealers.

우리가 만드는 것

Escalating monthly fees that buy you nothing but continued access to a site you'll never own

Algolia-powered faceted search returns results in under 100ms while shoppers filter by payment, features, color, and availability simultaneously

Template-based design and feature set shared identically across thousands of competing dealerships

Vehicle Detail Pages with lazy-loaded galleries, Google-ready structured data, and inline lead capture that never hides content behind modals

Inventory search filters that load slowly and can't handle simultaneous facet combinations shoppers expect

Geo-targeted inventory prominence and location-based content built directly into your stack — no Signals product fees required

Zero control over SEO architecture — URL structures, schema markup, and sitemap generation locked by the vendor

Service appointment booking that pulls real-time bay availability from your shop management system instead of dumping forms into email

Third-party integrations requiring vendor approval or costly add-on fees before you can connect your preferred tools

Headless CMS for OEM incentives and dealer specials with no PriceStak add-on or extra vendor negotiations

Page speed dragged down by injected widgets, shared hosting environments, and Core Web Vitals failures you can't fix

Multi-rooftop codebase that shares components across locations while isolating inventory, branding, and content where your stores differ

우리의 프로세스

Platform Audit & Data Export

We start by cataloging every page, URL, inventory feed, lead form, and third-party integration on your current DealerOn or Dealer Inspire site. Inventory data schemas get mapped and the redirect plan gets drafted before anything else moves — that part matters more than people expect.

Week 1-2

Architecture & DMS Integration

Next.js project scaffolding goes up with direct DMS feed connections, CRM webhooks, and Algolia search indexing in place. The inventory pipeline gets built before we touch a single pixel of design.

Week 3-4

Design & Component Build

Then come the custom UI components — VDPs, SRPs, specials pages, service scheduling, lead forms — every one performance-tested against Core Web Vitals thresholds before it ships.

Week 5-8

SEO Migration & QA

The 301 redirect map goes live, schema markup gets validated, XML sitemaps get submitted. Every VDP and landing page URL is accounted for, with full cross-browser and device testing done before we flip the switch.

Week 9-10

Launch & DealerOn Cancellation

DNS cuts over to the Vercel edge network, with real-time monitoring for the first 72 hours and 30 days of post-launch support included. We'll also help you cancel your DealerOn or Dealer Inspire contract cleanly — that part can be trickier than it sounds.

Week 11-12

Next.jsVercelSupabaseDMS API IntegrationCloudinaryAlgoliaGoogle Maps APITailwind CSS

자주 묻는 질문

DealerOn에서 마이그레이션할 때 Google 순위를 잃게 되나요?

마이그레이션이 제대로 처리되면 아닙니다. 현재 사이트의 모든 VDP, SRP 및 랜딩 페이지를 포함하는 완전한 301 리다이렉트 맵을 구축합니다. 스키마 마크업, 메타데이터 및 사이트맵 구조는 프로세스 중에 보존되거나 개선됩니다. 대부분의 클라이언트는 이동 후 60일 이내에 순위 상승을 볼 수 있습니다. 페이지 속도와 Core Web Vitals 점수가 크게 향상되기 때문입니다.

DealerOn 없이 재고 동기화는 어떻게 작동하나요?

DMS 제공자 — CDK Global, Reynolds & Reynolds, DealerTrack 등 — 의 데이터 피드 API를 통해 직접 연결합니다. 재고는 중개자나 플랫폼 수수료 없이 거의 실시간으로 Next.js 사이트로 흘러옵니다.

DealerOn을 떠난 후에도 디지털 소매 도구를 유지할 수 있나요?

DealerOn의 Apex Digital Retail은 독점 기술입니다 — 떠날 때 완전히 남겨집니다. 우리는 맞춤형 결제 계산기, 트레이드인 추정 도구, 금융 신청 흐름을 새 사이트에 직접 구축하여 선호하는 대출 파트너 및 CRM과 연결합니다. 코드와 리드를 소유하며 라이선싱 수수료나 기능 제한이 없습니다.

내 리드 양식과 CRM 통합은 어떻게 되나요?

모든 리드 양식은 API를 통해 CRM으로 직접 제출하도록 재구축됩니다 — VinSolutions, DealerSocket, elead 또는 실행 중인 항목. 제출물이 즉시 CRM에 도달하며 중간에 아무것도 없습니다. 또한 UTM 추적 및 전환 이벤트를 설정하여 리드의 출처를 실제로 속성할 수 있습니다.

일반적인 딜러십 마이그레이션에 얼마나 걸리나요?

단일 로프톱 마이그레이션은 일반적으로 시작부터 런칭까지 10~12주가 소요됩니다. 멀티 로프톱 딜러 그룹은 로케이션 전체에서 공유할 수 있는 구성 요소의 수에 따라 14~18주가 소요됩니다. 기존 사이트와 새 사이트는 QA 중에 병렬로 실행되므로 전환 시 다운타임이 없습니다.

맞춤형 Next.js 사이트가 DealerOn보다 유지 관리 비용이 더 많이 드나요?

DealerOn은 월 $1,500~$3,000 이상의 플랫폼 비용을 청구합니다 — 소유하지 않은 사이트에 연간 $18K~$36K입니다. Vercel의 맞춤형 Next.js 사이트는 월 약 $20~$100의 호스팅으로 실행됩니다. 진행 중인 개발 유지 보수 시간을 고려하더라도 전체 소유 비용은 첫 해 내에 상당히 감소합니다. 대부분의 딜러는 12개월 전에 마이그레이션 비용을 회수합니다.

Dealership Migration from $14,000

Fixed-fee. 30-day post-launch support. You own everything.

See all packages →

Next.js Development Core Web Vitals Optimization Headless CMS Development Core Web Vitals & Jamstack Guide

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