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Automotive & Dealership

DealerOn MigrationDealer Inspire AlternativeCustom Dealership Platform

Migrar DealerOn / Dealer Inspire a Next.js

Tu sitio de concesionario desaparece el día que dejas de pagar a DealerOn

3×

Faster Page Loads

vs. DealerOn Cosmos

40%

More Organic Leads

Average post-migration

95+

Lighthouse Score

Performance target

$0/mo

Platform Fees

You own the code

What a DealerOn Migration Gets You — And What It Leaves Behind

Your inventory feed goes live on a platform you actually own. Your lead forms, digital retailing tools, service scheduler, and twelve months of SEO equity migrate intact — no redirects breaking, no legacy URL structures dying mid-campaign. The monthly DealerOn or Dealer Inspire fees stop immediately. The template codebase shared with three thousand competing dealers? Gone. The performance ceiling from vendor-controlled hosting and bloated scripts? Lifted. Your team gets a headless CMS for specials and incentives, sub-100ms inventory search powered by Algolia, and VDP pages that convert without modal overlays blocking the Buy button. You're not renting your dealership's digital storefront anymore.

Dónde fallan los proyectos

DealerOn and Dealer Inspire charge escalating monthly fees for a site that'll never be yours You're paying rent on your most important sales asset, with nothing to show for it the day you walk away.

Template sites run on the same codebase shared across thousands of competing dealers Your site looks and performs identically to the dealership down the street — Google has no particular reason to rank you any differently.

Inventory search is slow and boxed in by whatever filters the platform decided to build Shoppers leave for CarGurus or AutoTrader, where search actually works the way they expect.

DealerOn and Dealer Inspire control your SEO — the URL structures, schema markup, sitemap generation, all of it One platform update can tank your organic rankings overnight, and you've got zero recourse when it happens.

Third-party integrations need vendor approval or expensive add-on fees Connecting your preferred CRM, chat tool, or analytics stack costs extra — if they'll even allow it.

Page speed suffers from bloated scripts, injected third-party widgets, and shared hosting environments Core Web Vitals failures push you below competitors in local search, and there's nothing you can do about it within the platform.

Cumplimiento

Full Inventory Feed Integration

Direct DMS and feed API connections pull real-time inventory data straight into your Next.js site. No middleman platform touching your data, no throttled updates, no one taking a cut of the pipeline.

Custom Digital Retailing

You build your own payment calculator, trade-in estimator, and finance application flow. No Apex licensing fees, no feature gates — your tools, built your way, owned by you.

ADA Compliance Built-In

WCAG 2.1 AA compliance gets built into every component from day one. No accessiBe overlay patches that leave you exposed to lawsuits down the road.

Complete SEO Ownership

You control URL structures, schema markup, meta tags, sitemaps, and canonical tags — every last one. Every optimization decision is yours to make and, critically, yours to keep.

Lead Form Architecture

Custom lead capture forms route directly to your CRM with no platform sitting in the middle. Every submission is yours, full stop — no shared data pipelines, no platform skimming your leads.

Vendor-Free Security

The site runs edge-deployed on Vercel with automatic SSL, DDoS protection, and none of the shared hosting vulnerabilities that come from sitting on the same infrastructure as hundreds of other dealers.

Qué construimos

Escalating monthly fees that buy you nothing but continued access to a site you'll never own

Algolia-powered faceted search returns results in under 100ms while shoppers filter by payment, features, color, and availability simultaneously

Template-based design and feature set shared identically across thousands of competing dealerships

Vehicle Detail Pages with lazy-loaded galleries, Google-ready structured data, and inline lead capture that never hides content behind modals

Inventory search filters that load slowly and can't handle simultaneous facet combinations shoppers expect

Geo-targeted inventory prominence and location-based content built directly into your stack — no Signals product fees required

Zero control over SEO architecture — URL structures, schema markup, and sitemap generation locked by the vendor

Service appointment booking that pulls real-time bay availability from your shop management system instead of dumping forms into email

Third-party integrations requiring vendor approval or costly add-on fees before you can connect your preferred tools

Headless CMS for OEM incentives and dealer specials with no PriceStak add-on or extra vendor negotiations

Page speed dragged down by injected widgets, shared hosting environments, and Core Web Vitals failures you can't fix

Multi-rooftop codebase that shares components across locations while isolating inventory, branding, and content where your stores differ

Nuestro proceso

Platform Audit & Data Export

We start by cataloging every page, URL, inventory feed, lead form, and third-party integration on your current DealerOn or Dealer Inspire site. Inventory data schemas get mapped and the redirect plan gets drafted before anything else moves — that part matters more than people expect.

Week 1-2

Architecture & DMS Integration

Next.js project scaffolding goes up with direct DMS feed connections, CRM webhooks, and Algolia search indexing in place. The inventory pipeline gets built before we touch a single pixel of design.

Week 3-4

Design & Component Build

Then come the custom UI components — VDPs, SRPs, specials pages, service scheduling, lead forms — every one performance-tested against Core Web Vitals thresholds before it ships.

Week 5-8

SEO Migration & QA

The 301 redirect map goes live, schema markup gets validated, XML sitemaps get submitted. Every VDP and landing page URL is accounted for, with full cross-browser and device testing done before we flip the switch.

Week 9-10

Launch & DealerOn Cancellation

DNS cuts over to the Vercel edge network, with real-time monitoring for the first 72 hours and 30 days of post-launch support included. We'll also help you cancel your DealerOn or Dealer Inspire contract cleanly — that part can be trickier than it sounds.

Week 11-12

Next.jsVercelSupabaseDMS API IntegrationCloudinaryAlgoliaGoogle Maps APITailwind CSS

Preguntas frecuentes

¿Perderé mis rankings en Google al migrar desde DealerOn?

No si la migración se maneja correctamente. Construimos un mapa completo de redirecciones 301 cubriendo cada VDP, SRP y landing page en tu sitio actual. El schema markup, metadata y estructuras de sitemap se preservan o mejoran en el proceso. La mayoría de clientes ven ganancias de ranking dentro de 60 días, porque la velocidad de página y los scores de Core Web Vitals mejoran sustancialmente después del cambio.

¿Cómo funciona la sincronización de inventario sin la plataforma de DealerOn?

Nos conectamos directamente a tu proveedor DMS — CDK Global, Reynolds & Reynolds, DealerTrack u otros — a través de sus APIs de data feed. El inventario fluye hacia tu sitio Next.js en tiempo casi real, sin intermediarios y sin tarifas de plataforma adjuntas al pipeline.

¿Puedo mantener mis herramientas de retail digital después de dejar DealerOn?

El Apex Digital Retail de DealerOn es propietario — se queda con ellos cuando te vas, punto final. Construimos calculadoras de pagos personalizadas, estimadores de trade-in y flujos de aplicación de financiamiento directamente en tu nuevo sitio, conectados a tus socios de préstamo y CRM preferidos. Posees el código y los leads, sin tarifas de licencia o restricciones de características.

¿Qué sucede con mis formularios de leads e integración con CRM?

Cada formulario de leads se reconstruye para enviar directamente a tu CRM vía API — VinSolutions, DealerSocket, elead, o lo que uses. Los envíos llegan a tu CRM instantáneamente sin nada en el medio. También configuramos rastreo de UTM y eventos de conversión para que puedas atribuir realmente leads a su origen.

¿Cuánto tiempo toma una migración típica de concesionario?

Una migración de un solo concesionario típicamente dura 10 a 12 semanas desde el inicio hasta el lanzamiento. Grupos de concesionarios multi-rooftop toman 14 a 18 semanas, dependiendo de cuántos componentes se puedan compartir entre ubicaciones. Tus sitios antiguo y nuevo se ejecutan en paralelo durante QA, así que no hay tiempo de inactividad en el cambio.

¿Es un sitio Next.js personalizado más caro de mantener que DealerOn?

DealerOn cobra $1,500 a $3,000-plus por mes en tarifas de plataforma — eso es $18K a $36K anuales por un sitio que no posees. Un sitio Next.js personalizado en Vercel corre aproximadamente $20 a $100 por mes en hosting. Incluso con horas de retención de desarrollo continuo factorizadas, el costo total de propiedad cae considerablemente dentro del primer año. La mayoría de concesionarios recuperan el costo de migración bien antes del mes doce.

Dealership Migration from $14,000

Fixed-fee. 30-day post-launch support. You own everything.

See all packages →

Next.js Development Core Web Vitals Optimization Headless CMS Development Core Web Vitals & Jamstack Guide

Get Your Free Dealership Migration Assessment

We'll audit your current DealerOn or Dealer Inspire site and deliver a migration quote within 24 hours.

Get a Free Migration Assessment

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